yimf 2013 museum transformation in the digital age

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Museum Transformation in the Digital Age Tijana Tasich, Digital Production Lead, Tate @teengily Copyright: Nam Jun Paik MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Page 1: YIMF 2013 Museum transformation in the digital age

Museum Transformation in the Digital Age

Tijana Tasich, Digital Production Lead, Tate@teengily

Copyright: Nam Jun Paik

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Page 2: YIMF 2013 Museum transformation in the digital age

“All  progress  is  change.”John  Co4on  Dana,  founder  of  the  Newark  Museum,  wrote  in  1926  in  his  essay  ‘In  a  Changing  World  Should  Museums  Change?’

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Back in the 1920s...

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Back in the 1920s...

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Page 5: YIMF 2013 Museum transformation in the digital age

Back in the 1920s...

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Page 6: YIMF 2013 Museum transformation in the digital age

Back in the 1920s...

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Back in the 1920s...

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Back in the 1920s...

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

World  Brain:  ‘a  depot  where  knowledge  and  ideas  are  received,  sorted,  summarized,  digested,  clarified  and  compared’  H.  G.  Wells,  1937  

Page 10: YIMF 2013 Museum transformation in the digital age

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

World  Brain:  ‘a  depot  where  knowledge  and  ideas  are  received,  sorted,  summarized,  digested,  clarified  and  compared’  H.  G.  Wells,  1937  

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The future brought digital technologies

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Today’s changing world

Page 12: YIMF 2013 Museum transformation in the digital age

The future brought digital technologies

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Today’s changing world

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The future brought digital technologies

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Today’s changing world

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New temples of knowledge

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Movie poster

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Museums’ changing world: Collecting and presenting

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Educating and engaging

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Imperial War Museum, London

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Hello CubeTate Modern London

MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Museums are not made for digital

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Museums are not made for digital

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Transforming for the digital age

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Transforming for the digital age

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Digital transformation at Tate

Digital governance structure

Key performance indicators

One digital roadmap

Processes, policies and procedures

Operational frameworks

Expertise-sharing networks

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tijana Tasich

Define the problem

What is the organization trying to achieve?

Why do you need digital transformation?

How is this change likely to affect the organization?

How would this process look like in an ideal situation?

What could possibly go wrong?

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Success factorsBecome a networking organization

Establish shared objectives

Think strategically about digital

Focus on the mission, but listen to your audiences

Create digital leadership

Invest in digital capacity and competency building

Establish most efficient digital production processes

Rethink funding and financing procedures

Create and publish best quality content and experiences

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Become a networking organization

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Participation starts inside the museum

Establish shared objectives

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Digital strategy isn’t, but strategic planning is a must!

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Focus on mission, but listen to your audiences

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Create digital leadership

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Invest in digital capacity and competency building

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Create and follow a digital roadmap

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Establish digital production processes and procedures

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Tate

Rethink funding and financing procedures

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

Copyright: Young-Hae Chang Heavy Industries

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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MUSEUM TRANSFORMATION IN THE DIGITAL AGE

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Tijana Tasich@teengily

MUSEUM TRANSFORMATION IN THE DIGITAL AGE