yh media kit 2016

2016 Media Kit

GoYellowhead.com

@GoYellowhead

“Your Adventure

Starts Here!”

TANNER YOUNG PUBLISHING GROUP // For inquiries please call 780-465-3362 or email [email protected]

Why GO Yellowhead?

GO Yellowhead on Facebook provides a place to share

exciting events and festivals occurring in cities and towns

along the Trans Canada Yellowhead Highway.

The information-packed GO Yellowhead Travel Guide is available for free all along

the Trans Canada Yellowhead Highway — that’s four provinces!

@GoYellowhead on Instagram is where the beautiful scenery and ideal “selfie spots” are showcased and shared between community members and travellers.

The GO Yellowhead Travel Guide digital flipbook and website can be easily accessed, and read on both smartphones and tablets.

@GoYellowhead on Twitter helps locals and travellers alike connect and share information

about the best parts of the Trans Canada

Yellowhead Highway.

Staff at Visitor Information Centres use the GO Yellowhead Travel Guide as a tool to give directions and suggestions for road trip activites.

BUILDING COMMUNITY

EASY ACCESS

TRAVEL GUIDE

GoYellowhead.com provides in-depth

information and comprehensive

listings for towns, events, and attractions.

Local business owners, town councillors, and mayors contribute information and photos across all platforms creating a vibrant Trans Canada Yellowhead Highway community.

i

MINIMUM 65,000 PRINTED COPIES STRONG ONLINE PRESENCE


Why GO Yellowhead?BE A PART OF ONE OF THE BEST ROAD TRIPS IN CANADA!Everyone loves the feeling of setting off on a new adventure on the open road, but what do you do when you get hungry? When you need a place to sleep? When the kids get bored and you need something to entertain them?

You open your copy of the GO Yellowhead Travel Guide!

The GO Yellowhead Travel Guide is bursting with information that helps you prepare for your trip, gives you lots of ways to stay entertained during the drive, and showcases the best spots to stop, stay, and explore along the historic Trans Canada Yellowhead Highway!

Packed full of attractions, entertainment tips, and important information, this guide is widely distributed along the route throughout all four provinces, as well as being easily accessible online from a desktop, tablet, or mobile phone. The comprehensive maps, road trip tips, and detailed listings make this an indispensible resource for both the leisure and business traveller alike.

Great shot @jlouiehulk! “Mile zero yo. Literally reached the edge of the world, standing at mile zero of yellowhead...” #summer #roadtrip #yellowhead #yellowheadhighway #GOYH #travel #adventure

Road Trip Tip: Pack a Frisbee, soccer ball, or football to play with when you pull over for a break at a rest stop. #GOYH— @GoYellowhead

To all the communities along the Yellowhead Highway, what special events are happening in your area for Father’s Day on June 21?Share them with us, and we’ll spread them around to our followers!

Editorial Features Include:• Before you leave checklist

• What to pack in your emergency kit

• Fun & games to keep the little ones entertained

• Gigantic roadside attractions

• Trips that take you just off the highway for a unique adventure

• National and provincial parks

• Fantastic festivals

• Must-see attractions

+ More!

Share Your Adventure With Us

Ask a friend or neighbour to keep an eye on your place, bring in your mail, feed your pets, and water your plants while you are away — bribing them with cupcakes helps.

Leave your blinds and curtains exactly as you would keep them if you were at home. Noticeable changes could hint that you are not around anymore.

The same goes for your lights. Leaving a light on the entire time you are gone will signal that you are not home. If you are worried about security, you can always put your lights on a timer.

Unplug toasters, computers, and other appliances to protect them from power surges.

That plastic rock isn’t fooling anyone! Remove your spare key from its hiding spot while you are away.

Empty your refrigerator of perishables.

Make sure all of your doors and windows are closed and locked (don’t forget the doggie door!).

Store all valuables in a safe place.

Turn your heat or air conditioning down (no need to heat or cool a space you won’t be in!).

Before You Leave

10 things to have in your Emergency Kit1. Flashlight 2. Batteries 3. Jumper cables4. Antifreeze5. Small shovel6. Scraper and snowbrush7. Candles and matches8. Tow rope9. Warning light or road flares10. An umbrella or rain poncho

What you need in your Road Trip Survival KitPillowBlanketFirst-aid kit Non-messy snacks TissuesNapkinsHand-sanitizerCleaning wipesGarbage bagsBug spraySunscreenWaterCash Hands-free device Books and magazinesCar chargers for electronic devices

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ROAD TRIP BINGOROAD TRIP BINGO

Road Trip Bingo can be played anywhere on the highway, no matter what your destination! When you spot an item in the pictures on your trip, simply check off the square. The rules? Up to you! The prize? We suggest ice cream.

If you are planning on playing with multiple players, either photocopy this page before you leave, or have each player draw a different symbol in a corner of each box (like a checkmark, star, or triangle) when they spot the items. Have fun!

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goyellowhead.com 11

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British ColumbiaNAIKOON PROVINCIAL PARKNortheast tip of Graham Island, Haida GwaiiAlmost 100 km of beaches, rare plants, and wildlife.

SEVEN SISTERS PROVINCIAL PARKSouth of Kitwanga, between Terrace and HazeltonA blend of coastal, interior, and northern features with plenty of wildlife.

BABINE MOUNTAINS PROVINCIAL PARK4 km east of SmithersThis isolated park protects sub-boreal spruce and alpine tundra.

UNCHA MOUNTAINS RED HILLS PROVINCIAL PARK30 km south of Burns LakeThe Pony Express was located on the west end of this park that is great for backcountry camping.

FRANCOIS LAKE PROVINCIAL PARK12 km southwest of Fraser LakeHigh-quality moose habitat and abundant First Nations history.

MOUNT ROBSON PROVINCIAL PARK90 km east of McBrideMt. Robson is the highest peak in the Canadian Rockies.

WELLS GRAY PROVINCIAL PARKOff the Yellowhead Highway near ClearwaterKnown as “Waterfall Park”,

Take a break from the road and explore

old growth forests, soaring mountain

peaks, and ancient historic sites at these

provincial and national parks.

OutdoorsThe Great

22 GO Yellowhead 2015

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Helmcken Falls is higher than Niagra Falls!

NATIONAL PARK

GWAII HAANAS NATIONAL MARINE CONSERVATION AREA RESERVE AND HAIDA HERITAGE SITELocated in Haida Gwaii (formerly Queen Charlotte Islands)This is the only place on Earth that is protected from mountain top to deep sea — nearly 5,000 km2 of land and ocean. It is made up of 138 islands and preserves more than 10,000 years of Haida culture and incredible wildlife.

AlbertaWILLIAM A. SWITZER PROVINCIAL PARKBetween Grande Cache and HintonFoothills region filled with thick forests and wildlife like elk, moose, and bears.

OBED LAKE PROVINCIAL PARK49 km west of EdsonThree small lakes and flourishing wetlands are home to the endangered Trumpeter Swans.

SUNDANCE PROVINCIAL PARK 100 km east of Jasper National ParkOld-growth forest, hoodoos, and wetland.

PEMBINA RIVER PROVINCIAL PARKBetween Entwistle and EvansburgTake in the sandstone cliffs while on a tube ride down the river.

WABAMUN LAKE PROVINCIAL PARK60 km west of EdmontonStroll around the boardwalk, bird watch, or enjoy water sports.

LOIS HOLE CENTENNIAL PROVINCIAL PARKWest of Edmonton and St. Albert

Over 220 species of birds have been recorded in the park.

VERMILION PROVINCIAL PARK80 km west of VermilionProtects scenic marshes and oxbow lakes.

NATIONAL PARKS

JASPER NATIONAL PARKLocated around JasperThis is the largest of Canada’s Rocky Mountain Parks and is known for its stunning glaciers and its designation as a dark-sky preserve.

ELK ISLAND NATIONAL PARKNear Fort SaskatchewanCanada’s first wildlife sanctuary is famed for its wild bison herds and is part of the Beaver Hills dark-sky preserve.

goyellowhead.com 23


Digital Reach

Big Box

Small Banner Small Banner

Home Page

Smart Phones & Tablets

Digital Edition

Hot LinkA Hot Link will drive traffic to your website from GoYellowhead.com and from the digital edition of the GO Yellowhead Travel Guide, which are both easily accessible on smart phones and tablets.

The links in the digital edition of GO Yellowhead Travel Guide and our responsive website are easily accessible online from a desktop, tablet, or mobile phone.

Small BannerSmall Banner ads will be rotated on the home page and displayed in the footer of each purchased province, which will include all city, town, and subsequent editorial pages within.

Big BoxBig Box ads offer you the opportunity to prominently promote your service to all visitors as they will be rotated on the home page and displayed on each purchased province, which will include all city, town, and subsequent editorial pages within.

Showcase your business, town, or city with a direct link on our digital platforms.

Your ad will appear on all pages within your province giving you maximum exposure.


Distribution

• CrownsnestPassInformationCentre,Blairmoore

• BonnyvilleChamberofCommerce,Bonnyville

• CalgaryAirport-InformationCentre,Calgary

• CanmoreInformationCentre,Canmore

• DevonianBotanicGarden,Devon

• Leduc#1EnergyDiscoveryCentre,Devon

• DrumhellerTourism,Drumheller

• MuttartConservatory,Edmonton

• LegislativeVisitorInformationCentre,Edmonton

• FairmontHotelMacdonald,Edmonton

• CourtyardbyMarriottDowntown,Edmonton

• CityHall-Newcomer&CitizenWelcomeCentre,Edmonton

• BestWesternPlusCityCentre,Edmonton

• TheWestinHotel,Edmonton

• DeltaCentreSuiteHotel,Edmonton

• SuttonPlaceHotel,Edmonton

• ChateauLacombeHotel,Edmonton

• ComfortInn&SuitesDowntown,Edmonton

• DaysInn&SuitesDowntown,Edmonton

• BestWesternCityCentre,Edmonton

• HolidayInnExpressSouth,Edmonton

• Super8South,Edmonton

• SawridgeInn&ConferneceCentre,Edmonton

• EconoLodgeSouth,Edmonton

• DeltaEdmontonSouth,Edmonton

• RadissonSouth,Edmonton

• HolidayInnSouth,Edmonton

• BestWesternCedarParkInn,Edmonton

• RamadaInnSouth,Edmonton

• BestWesternSouthEdmonton,Edmonton

• SandmanSignatureHotel,Edmonton

• HamptonInn&SuitesSouth,Edmonton

• ChateauNovaHotel&Suite,Edmonton

• AlbertaAviationMuseum,Edmonton

• ChateauLouisHotel&ConferenceCentre,Edmonton

• KingswayBusinessAssociation,Edmonton

• RamadaHotel&ConferenceCentre,Edmonton

• NorthlandsPark,Edmonton

• TravelodgeEast,Edmonton

• EastglenMotorInn,Edmonton

• BestWesternNorthEdmonton,Edmonton

• AMA-ProvincialDistribution,Edmonton

• AlbertaRoadBuilders,Edmonton

• TransCanadaYellowheadHwyAssociation,Edmonton

• StrathconaFarmers’Market,Edmonton

• FourPointsbySheratonSouth,Edmonton

• TravelodgeEdmontonSouth,Edmonton

• RadissonHotel&ConventionCentre,Edmonton

•MetteraHotel,Edmonton• TELUSWorldofScience—Edmonton,Edmonton

• CasinoYellowhead,Edmonton

• YellowheadInn,Edmonton• DoubleTreebyHilton,Edmonton

• HiltonGardenInnWestEdmonton,Edmonton

• QualityInnWestEdmonton,Edmonton

• BestWestern—WestwoodInn,Edmonton

• TravelodgeEdmontonWest,Edmonton

• HamptonInn&SuitesWest,Edmonton

•WingateInn,Edmonton• HolidayInnExpressHotel&SuitesWest,Edmonton

• DaysInnandSuitesWestEdmonton,Edmonton

• ExecutiveRoyalHotel,Edmonton

• ComfortInnWest,Edmonton

• SandmanHotel,Edmonton

• ContinentalInn,Edmonton•WestEdmontonMallInn,Edmonton

• CourtyardbyMarriotWest,Edmonton

• HolidayInn&SuitesWest,Edmonton

• FantasylandHotel,Edmonton

•MarriottEdmontonatRiverCreeResort,Edmonton

• Shaker’sAcresRVPark,Edmonton

• EdsonDistrictofChamberofCommerce,Edson

• EdsonGardenMarketIGA,Edson

• EdsonVisitorInformationCentre,Edson

•MountainPizza&SteakHouse,Edson

• YellowheadCounty,Edson• DowCentennialCentre,FortSaskatchewan

• ElkIslandNationalPark,FortSaskatchewan

• TownofGrandeCache,GrandeCache

• GrandePrairieAirport,GrandePrairie

• GrandePrairieRegionalTourism,GrandePrairie

• GrandePrairieVisitorInformationCentre,GrandePrairie

• Hinton/JasperKOACampground,Hinton

• TownofHintonVisitorInformationCentre,Hinton

• HintonInformationCentre,Hinton

• VillageofInnisfreeVisitorInformationCentre,Innisfree

• AstoriaHotel,Jasper• Becker’sChalets,Jasper• ClearwaterMgmtLtd.,Jasper

• JasperActivityCentre,Jasper

• JasperInformationCentre,Jasper

• JasperInn,Jasper

• Jasper-YellowheadMuseum&Archives,Jasper

• JasperTourism&Commerce,Jasper

•MountRobsonInn,Jasper• NationalCarRental,Jasper• TonquinInn,Jasper• JasperNationalPark/JasperHeritageRailwayStation,Jasper

• VillageofKitscotyVisitorInformationCentre,Kitscoty

• LamontCounty,Lamont• EdmontonInternationalAirport-InfoBooth,Leduc

• DaysInn&ConferenceCentreAirport,Leduc

• Leduc&DistrictVisitorInformationCentre,Leduc

• BestWestern-WaysideInn,Lloydminster

• CityofLloydminsterVisitorInformationCentre,Lloydminster

• VillageofMannvilleVisitorInformationCentre,Mannville

• ComfortInn&SuitesMedicineHat,MedicineHat

•MilkRiverInformationCentre,MilkRiver

• OyenVisitorInformationCentre,Oyen

• RockyMountainHouseVisitorInformationCentre,RockyMtnHouse

• BestWesternPlusSherwoodPark,SherwoodPark

• HolidayInnExpressSherwoodPark,SherwoodPark

• RamadaInn&WaterPark,SherwoodPark

• RoadkingSuper8SherwoodPark,SherwoodPark

• SherwoodParkVisitorInformationCentre,SherwoodPark

• StrathconaCounty,SherwoodPark

• GlowingEmbersRVPark,SpruceGrove

• GroveMotorInn,SpruceGrove

• NovaInn,SpruceGrove• TravelodgeSpruceGrove,SpruceGrove

• SpruceGroveVisitorInformationCentre,SpruceGrove

• ApexCasino,StAlbert• StAlbertVisitorInformationCentre,StAlbert

• St.AlbertInn,StAlbert• St.PaulInformationBooth,St.Paul

• MulticulturalHeritageCentre,StonyPlain

• StonyPlain&DistrictVisitorInformationCentre,StonyPlain

• TravelodgeStonyPlain,StonyPlain

• ValleyviewVisitorInformationCentre,Valleyview

• UkrainianCulturalHeritageVillage,Vegreville

• Vegreville&Dist.ChamberofCommerce,Vegreville

• VermilionEconomicDevelopment,Vermilion

• WabamunVisitorInformationCentre,Wabamun

•WalshInfoCentre,Walsh•WhitecourtForestInterpretiveCentre,Whitecourt

Alberta 33,480

EXTEND YOUR REACHMinimum 65,000 copies in over 120 cities and townsCover Price: Free! • No cost means travellers are encouraged to pick up and use

the publication.

• Targeted distribution through tourist information centres, Chamber of Commerce information centres, attractions, businesses, hotels, motels, campgrounds, and tour operators.

• Primary distribution covers Manitoba, Saskatchewan, Alberta, and British Columbia with secondary distribution in Ontario and the United States.

Testimonials“GO Yellowhead just flies off the shelf! We go through 4 or 5 cases. It is one of the most popular guides we supply.”

— Ray King, Foam Lake Visitor Information Centre, Foam Lake, SK

“We need at least 5 cases of the GO Yellowhead guide every year. We give it to all the local businesses for them to distribute and everyone just loves it!”

— Rick Shaw, 20th Century Antiques & Collectables, Radisson, SK


Distribution

•VillageofBinscarth,Binscarth

•TownofBirtle,Birtle•RiverbankDiscoveryCentre,Brandon

•GladstoneVisitorInformationCentre,Gladstone

•MinnedosaVisitorInformationCentre,Minnedosa

•MintoVisitorInformationCentre,Minnedosa

•ChickenCorralRestaurant,Neepawa

•EnnsBrothers,Neepawa•TownofNeepawa,Neepawa

•PortofLyleton-CanadianCustomsOffice,Pierson

•CityofPortagelaPrairie,PortagelaPrairie

•FortLaReineMuseum,PortagelaPrairie

•TownofRossburn,Rossburn

•RussellandDistrictChamberofCommerce,Russell

•ShoalLakeVisitorInformationCentre,ShoalLake

•RMofYellowhead,Strathclair

•RidingMountainNationalPark,Wasagaming

•TravelManitoba,Winnipeg•CanadianAutomobileAssociationManitoba,Winnipeg

•NationalHistoricSitesManitoba,Winnipeg

•TourismWinnipeg,Winnipeg

•WaterdownInfoCentres,Waterdown

•BlaineVisitorCenter,Blaine,WA

•WestGlacierVisitorInformationCentre,WestGlacier,MT

•BatocheNationalHistoricSite,Batoche

•EilingKramerCampground,Battleford

•FortBattlefordNationalHistoricSite,Battleford

•RMofGreatBendVisitorInformationCentre,Borden

•VillageofBordenVisitorInformationCentre,Borden

•TownofBredenbury,Bredenbury

•ChurchbridgeVisitorInformationCentre,Churchbridge

•TownofColonsayVisitorInformationCentre,Colonsay

•TownofDalmenyVisitorInformationCentre,Dalmeny

•EstevanTourismBooth,Estevan

•FoamLakeVisitorInformationCentre,FoamLake

•HumboldtVisitorInformationCentre,Humboldt

•DuckMountainProv.Park,Kamsack

•LangenburgChamberofCommerce,Langenburg

•LanghamVisitorInformationCentre,Langham

•RiverValleyRVPark,Langham

•LaniganVisitorInformationCentre,Lanigan

•LashburnVisitorInformationCentre,Lashburn

•LloydminsterInformationCentre,Lloydminster

•TownofMaidstoneVisitorInformationCentre,Maidstone

•MapleCreekInfoCentre,MapleCreek

•TravelodgeMelfort,Melfort

•TourismMoosejaw,Moosejaw

•TravelodgeMoosejaw,Moosejaw

•FlemingVisitorInformationCentre,Moosomin

•AllenSappGallery,NorthBattleford

•BattlefordsInn,NorthBattleford

•BattlefordsTourism,NorthBattleford

•BattlefordsVisitorInformationCentre,NorthBattleford

•DavidLairdCampground,NorthBattleford

•TheBattlefordProvincialPark,NorthBattleford

•NorthBattlefordChamberofCommerce,NorthBattleford

•NorthPortalBorderCrossing/DutyFree,NorthPortal

•PreecevilleInformationCentre,Preeceville

•PrinceAlbertNationalPark,PrinceAlbert

•RadissonVisitorInformationCentre,Radisson

•20thCenturyAntiques&Collectables,Radisson

•CanadianAutomobileAssociationSaskatchewan,Regina

•TourismSaskatchewan,Regina

•SaltcoatsVisitorInformationCentre,Saltcoats

•CormanPark#344VisitorInformationCentre,Saskatoon

•GordonHoweCampground,Saskatoon

•ParkTownHotel,Saskatoon

•PikeLakeProvincialPark,Saskatoon

•RivieraMotorInn,Saskatoon

•SaskatchewanIndianGamingAuthority,Saskatoon

•SaskatchewanRegionalParks,Saskatoon

•Saskatoon16WestRVPark,Saskatoon

•TheBerryBarn,Saskatoon•WesternDevelopmentMuseum,Saskatoon

•TourismSaskatoon,Saskatoon

•TownofWatrousVisitorInformationCentre,Watrous

•ArrowheadMotorInn,Wynyard

•TownofWynyardVisitorInformationCentre,Wynyard

•GoodSpiritLakeProvincialPark,Yorkton

•RMofOrkney,Yorkton•TourismYorkton,Yorkton

• SouthCaribooVisitorInformationCentre,100MileHouse

• BarkervilleHistoricTown,Barkerville

• BarriereInfoCenter,Barriere

• BurnsLakeVisitorInformationCentre,BurnsLake

• ChilliwackVisitorInformationCentre,Chilliwack

• ClearwaterValleyResort&KOA,Clearwater

• DutchLakeResort&RVPark,Clearwater

• LacaryaGolfCourse&RVPark,Clearwater

• WellsGrayCountry,Clearwater

• ClearwaterInformationCenter,Clearwater

• PeaceArchBorderCrossing,Douglas

• FieldVisitorInformationCentre,Field

• FortSt.JamesInformationCentre,FortSt.James

• FortSt.JohnVisitorInformationCentre,FortSt.John

• FortSt.JohnInformationCentre,FortSt.John

• VillageofFraserLakeVisitorInformationCentre,FraserLake

• GoldenVisitorInfoCentre,Golden

• GranisleInformationCentre,Granisle

• HazeltonVisitorInformationCentre,Hazelton

• KispioxCulturalInformationCentre,Hazelton

• HopeInformationCentre,Hope

• DistrictofHoustonVisitorInformationCentre,Houston

• HoustonChamberofCommerce,Houston

• Hudson’sHopeVisitorInformationCentre,Hudson’sHope

• KamloopsVisitorInformationCentre,Kamloops

• ThompsonNicolaRegionalDistrictVisitorInformationCentre,Kamloops

• KelownaTruck&RVLtd,Kelowna

• KitimatChamberofCommerce,Kitimat

• TravelandLeisureVehicles,Langley

• Travelhome,TheRVMarketplace,Langley

•MassetVisitorInformationCentre,Masset

•McBrideTravellersInn&Restaurant,McBride

•McBrideVisitorInformationCentre,McBride

• NicolaValleyHeritageSociety/BallieHouse,Merritt

• TravelodgeMerritt,Merritt• MerrittVisitorInfoCentre,Merritt

• MountRobsonVisitorInformationCentre,MountRobson

• NewHazeltonVisitorCentre,NewHazelton

• OsoyoosVisitorInformationCentre,Osoyoos

• NorthPacificPortEdwardHistoricalSociety,PortEdward

• DistrictofPortEdwardVisitorInformationCentre,PortEdward

• CityofPrinceGeorgeVisitorInformationCentre,PrinceGeorge

• Fraser-FortGeorgeRegionalDistrict,PrinceGeorge

• NorthernB.C.TourismAssociation,PrinceGeorge

• PrinceGeorgeAirport,PrinceGeorge

• Railway&ForestryMuseum,PrinceGeorge

•MuseumofNorthernBC,PrinceRupert

• PrinceRupertGrainLtd.,PrinceRupert

• PrinceRupertVisitorInformationCentre,PrinceRupert

• QueenCharlotteInfoCentre,QueenCharlotte

• WestCoastMountainCampers,Richmond

• HaidaHeritageCentre,Skidgate,HaidaGwaii

• CapriMotorInn,Smithers

• TaylorVisitorInformation,Taylor

• RegionalDistrictofKitimat-StikineVisitorInformationCentre,Terrace

• Terrace&DistrictChamberVisitorInformationCentre,Terrace

• Nor-BurdRVSales&Service,Terrace

• Valemount&AreaChamberofCommerce,Valemount

• ValemountHotel,Valemount

• TeteJauneLodge,Valemount

• BritishColumbiaAutomobileAssociation,Victoria

• WestbankInfoCentre,Westbank

•WilliamsLakeChamberofCommerce,WilliamsLake

British Columbia 16,320

Saskatchewan 9,440

Manitoba 5,280 Other 440


BOOKING MATERIAL STREET Feb. 5, 2016 Feb. 12, 2016 Mar. 16, 2016

Insertion Order

Rates

Deadlines

Insertion Order

Non-Member Member Save

PR

INT

Outside Back Cover $4,370 $3,737 $632

Inside Covers $4,180 $3,575 $605

Double Spread $6,460 $5,491 $969

Full Page $3,800 $3,250 $550

2/3 Page Vertical $3,135 $2,681 $453

1/2 Page Horizontal $2,660 $2,275 $385

1/3 Page $1,900 $1,625 $275

1/4 Page Vertical $1,520 $1,300 $220

1/6 Page Vertical $1,140 $ 975 $165

DIG

ITA

L Big Box — $895/year —

Small Banner — $495/year —

EXTR

AS Basic Print Listing $199 Free $199

Digital Link $199 $99 $100

PLEASE KEEP A COPY FOR YOUR RECORDS

Please email to your account executive, fax (780-448-0424) or mail completed insertion order to Tanner Young Publishing Group

Terms & Conditions1. DEPOSIT Single Insertion – 20% + production on insertion order. 2. INVOICING All insertions less than $499 payable upon order.

Cheque, Visa & MC. 3. We reserve the right to cancel future advertisements for non-payment

in which case the advertiser will be required to pay the adjusted rate earned on previous advertisements.

4. CANCELLATIONS must be received in writing prior to the space reservation closing date or cancellation will not be accepted.

5. The publisher reserves the right to place editorial features and listings as it deems feasible; any errors or omissions in the editorial content shall have no bearing on paid advertising. The limit of liability for any publisher’s errors in the editorial content will be limited to correction in the next insertion.

6. Customers and advertising agencies assume full liability for all content of advertisements and also assume full responsibility for any and all claims arising there from against the publisher.

7. Customer and/or advertiser agrees that Tanner Young Marketing Ltd. will be under no liability for failure to insert advertisement.

8. All advertising copy is subject to approval of the publisher.9. AD MATERIAL When the ad material is not received by the ad material

due date, the most current previous ad on file will be placed and you will be billed as per contract.

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Full Page Bleed 5.125" x 8.125" Trim 5.375" x 8.375" Bleed4.625" x 7.625" Live area

Double Page Spread 10.25" x 8.125" Trim10.5" x 8.375" Bleed9.75" x 7.625" Live area

2/3 Page Vertical 2.9375" x 7.125"

1/2 Page Horizontal 4.5" x 3.5"

1/3 Page Horizontal 4.5" x 2.25"

1/3 Page Vertical 1.375" x 7.125"

1/4 Page Vertical 2.125" x 3.5"

1/6 Page Vertical 1.375" x 3.5"

Dimensions (width x depth)

Big Box 300 pixels x 250 pixels

Small Banner 300 pixels x 50 pixels

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1/4 Vertical

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Ad Policies• The publisher will not assume any responsibility for advertising

reproductions that do not conform to the requirements listed below. • Advertisers and/or advertising agencies assume full responsibility for all

content of advertisements.• All advertising is subject to acceptance by the publisher.• The publisher reserves the right to add a keyline to fractional ads to

differentiate them from editorial.• Late receipt of ad materials or changes are subject to additional charges.• The publisher owns all rights to advertisements and related media

produced by the company. Advertiser purchases only space and one time use of artwork.

Ad Material RequirementsPress Ready Files• Please build your ad to the exact size specified, with no excess white

surrounding the image area.• Ads intended to bleed should be built to the publication’s Trim Size with

images extending beyond that by an additional 1/4" on all sides. For safety, keep all essential elements (text & logos) 1/4" inside the trim.

• Crop marks are not required; if you choose to include them, position them outside of the bleed area.

• Press-ready files must be supplied in PDF/X-1a format to comply with industry standards.

• All files must be supplied in CMYK colour mode. Any non-process colours (i.e. RGB, Pantone) will be converted to CMYK. The publisher will not be responsible for any colour shifts that may result from this conversion.

• All fonts must be embedded.• All images must be a minimum resolution of 300 dpi at 100% size.• The combined ink density of CMYK colours should not exceed 300%.• Do not apply trapping to PDF files.

Proofs• SWOP certified hard-copy proofs such as EPSON or FUJI are required as a

colour accurate guide for reproduction (PDF, tear sheets, colour laser or inkjet printer proofs are NOT acceptable for reference).

• Hard-copy proof must be generated from the same PDF file that is supplied for publishing.

Supplied Material For Ad Design Services• Up to 1/4 page ads: image size minimum 6" x 4" at 300 dpi.• Half-page and full-page ads: image size minimum 8" x 10" at 300 dpi.• Text in digital format.

Web Ready Files• Web optimized files (JPG, GIF, PNG), maximum file size 100 KB.• Include 1 pixel border.

Delivery Information• EMAIL [email protected] up to 10 MB • HIGHTAIL www.hightail.com/u/Tanner-Young-Publishing-Group• COURIER Deliver to Tanner Young Publishing Group

#1, 9301 50 Street, Edmonton, AB T6B 2L5 Canada

ContactsSalesKristine Wickheim (British Columbia, Alberta) [email protected], 780-628-5216

Penny Choponis (Saskatchewan, Manitoba) [email protected], 780-628-5220

PublisisherRob Tanner [email protected], 780-465-3362






Tanner Young Publishing Group — proudly serving the tourism and hospitality

industry since 1987.

#1, 9301–50 Street, Edmonton, Alberta, Canada T6B 2L5 780-465-3362 www.tanneryoung.com

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