yerevan 2.0

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Page 1: Yerevan 2.0
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Magazine Charity projects

Mission: Unite the Armenian World through Media; ‘pack’ the country for the outer world.

Focus on Yerevan, Armenia Focus on

Diaspora

History of “Yerevan” Project - 2005-2013

“Yerevan” Project

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• A discernable and powerful media brand with good reputation was created. • Practical steps, such as cultural and urban charity projects, were of random nature. • “Yerevan” project was rather a media project, the product of which was a professionally done

magazine having received acknowledgement and high appreciation. • The magazine was largely popular outside of Armenia, however, it failed to offer a large-scale,

constructive project with a unifying and inspiring idea.

Today, “Yerevan” Project has reached to a point when there is a need for restart and fresh ideas.

88 issues of the Magazine in Russian

30 issues of the Magazine in English

Outcomes of “Yerevan” Project

Over 20 benevolent projects

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Mission: Unite the Armenian World around a new and inspiring Project on a New Yerevan living in the modern world with its standards and setting out its own standards.

Focus on Yerevan as the foundation of the

Armenian World

The City of Yerevan: the Main Platform for the New Project

A New Project

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Yerevan at the beginning of XX century.

Three years after the Armenian Genocide of 1915, the State of Armenia reappeared on the world map.

It had a capital – Yerevan. However, it was not a city in the full sense of the word.

History of “Yerevan 1.0” Project

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Yerevan 1.0: the Grand Start-up of the Time

Project Team of 1920s

Miasnikyan Tamanyan Spendiarov

Saryan Melikyan Isaakyan

Project

General Project of Yerevan

• Armenia needed a new capital, in all meanings of the word. • It was to be created almost from a scratch. • In poverty, hunger, without any financial means and resources, without any industry. • There was a strong will. There was a team of like-minded people, a community of friends.

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The Outcome: Yerevan 1.0 Version - One of the Most Classy Cities of the Time.

The new city in bright national colors and without looking back at the past.

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The Outcome: Yerevan 1.0 Version - One of the Most Classy Cities of the Time.

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Armenians from all over the world came to establish their homes in Yerevan. It was made into an Armenian New York. In the fuse of urban traditions a new Yerevan city culture was being gradually shaped bearing the impact of both the national roots, as well as the best experience of the world cities. All achievements of Yerevan were somehow linked to Diaspora Armenians.

Yerevan 1.0 was a Diaspora Project

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Yerevan has fundamentally competitive advantages.

It is the Mount of Ararat, natural scenery of premium class. It is the all-year-round sun.It is tasty water.It is high quality fruits and vegetables, natural products. It is interesting, creative people. It is a safe city.

However, this does not help attract tourists to Yerevan.

Yerevan Today

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There are few places in Yerevan to visit, to rest, to stroll, no surprises and secrets, no history. There are few art galleries, no bright and vibrant festivals and fairs here. Yerevan looks like a chaotic market, dirty, muddled, gaudy, and in some places, vulgar. Yerevan has no style. And it has acquired problems with taste.

Yerevan Today

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Yerevan Today

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Yerevan needs fresh ideas and inspiration, a new fill, new rules of the game, new quality criteria, and new cultural landmarks. The operational system of the World has changed. Yerevan Version 1.0 is outdated and needs upgrading.

Today, the City is in need of fresh ideas. It needs to be turned into Yerevan 2.0.

A City of New Quality : Yerevan 2.0

Yerevan City 2.0

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“Yerevan 2.0” Project

“Yerevan 2.0” Project

It Does Make a Difference! Տարբերություն կա՛

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In Armenia and Diaspora, there are many people and organizations willing to bring qualitative change to Yerevan. They have got numerous ideas. Many of those in the possession of resources, too, would like to be helping their City. “Yerevan 2.0” Project is an opportunity to make ideas meet and resources invested. This is a platform for discussion, generating ideas, decision making, and implementation of projects aimed at improving the quality of the City.

“Yerevan 2.0” is a set of realistic projects rather than wishes, and actions, rather than words.

“Yerevan 2.0” should turn into a powerful axis, a creative vector for the Armenian World, and contrast creativity against war and genocide, and demonstrate a constructive approach towards hatred and nihilism.

“Yerevan 2.0” Project

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