Objectives:Objectives:

To be able to complete your posters to To be able to complete your posters to help promote your filmhelp promote your film

To understand techniques used in main To understand techniques used in main cinema trailerscinema trailers

To understand the terms ‘captive To understand the terms ‘captive audience’, ‘action codes’ and ‘enigma audience’, ‘action codes’ and ‘enigma codes’codes’

COURSEWORK EXAM

4 Pieces.For one you plan & create

a media production.The other 3 can be writtenor practical or a mixture

of both

One ‘timed test’ (3 hrs).This will be on

And you will get some infobeforehand

50% 50%

120marks 100 marks

Teaser Trailers?Teaser Trailers?

Usually released a long time before the Usually released a long time before the film is due (could be over a year)film is due (could be over a year)

Build anticipation, early ‘buzz’Build anticipation, early ‘buzz’ Therefore, similar to teaser postersTherefore, similar to teaser posters Will often be specially filmed; ie: the Will often be specially filmed; ie: the

footage may never actually appear in the footage may never actually appear in the film…film…

Sometimes use unusual approaches…Sometimes use unusual approaches…

Captive audience:Captive audience:

People who are unlikely to stop People who are unlikely to stop consuming a particular media textconsuming a particular media text

Those waiting in the cinema to see a film Those waiting in the cinema to see a film they have paid for they have paid for

This influences the length and approachThis influences the length and approach

ACTION CODES:

CONVEYS TO AN AUDIENCE THAT THE CHARACTER IS

GOING ON A JOURNEY

ACTION CODES USE ONE ACTION CODES USE ONE ACTION TO INDICATE ACTION TO INDICATE WHAT IS GOING TO WHAT IS GOING TO HAPPEN…HAPPEN…

ENIGMA CODES:

WHO IS WRITING THE LETTER?WHY?

WHERE?ETC…

ENIGMA CODES SET THE ENIGMA CODES SET THE SCENE WHILE GIVING SCENE WHILE GIVING VERY LITTLE AWAY…VERY LITTLE AWAY…

Task:Task:

Watch the trailers…Watch the trailers… Use the table to list features and effectUse the table to list features and effect Be ready to feedback what you felt was Be ready to feedback what you felt was

effective about the trailers and why…effective about the trailers and why…

Your trailer:Your trailer:

You have some notes for your ‘teaser You have some notes for your ‘teaser trailer’trailer’

Now consider the full theatrical trailerNow consider the full theatrical trailer Brainstorm your ideasBrainstorm your ideas Start to structure the trailer, making notes Start to structure the trailer, making notes

on sound and visualson sound and visuals Be ready to feedback…Be ready to feedback…

PLEASE MAKE CLEAR NOTES INYOUR BOOK ABOUT HOW TO FORMAT

A SCREENPLAY!!!!!!

1a. INT. THE 1a. INT. THE CLASSROOM. EARLY CLASSROOM. EARLY AFTERNOONAFTERNOON

CU of JAMES, a pupil of 13. CU of JAMES, a pupil of 13. The camera ZOOMS OUT The camera ZOOMS OUT to reveal the rest of the to reveal the rest of the class…class…

ABBREVIATE CAMERA SHOTS

CHARACTER NAMESIN CAPITALS

THE NARRATIVE PERSPECTIVEIS WHAT THE CAMERA

DOES & WHAT THE AUDIENCE WILL SEE…

JAMESJAMES((Whispering)Whispering)

Have you done your Have you done your homework?homework?

NAME IS CENTRED

NOTES ABOUT DELIVERY INITALICS & BRACKETS UNDERNEATH

CUT TO:CUT TO:DISSOLVE TO:DISSOLVE TO:

FADE OUT/FADE IN TO:FADE OUT/FADE IN TO:

RIGHT HAND MARGIN FLUSH; EXPLAIN HOWYOUR SHOT WILL CHANGE TO THE

NEXT…

2. INT. CLASSROOM. 2. INT. CLASSROOM. SAME TIMESAME TIMEMS of teacher, writing on MS of teacher, writing on the board. He hears, and the board. He hears, and as he turns round the as he turns round the camera TRACKS towards camera TRACKS towards him…him…

Example screenplayExample screenplay

Tasks:Tasks:

Ensure you have completed the poster Ensure you have completed the poster campaigncampaign

Decide whether you are going to create a Decide whether you are going to create a teaser trailer or full theatrical trailer for your filmteaser trailer or full theatrical trailer for your film

Start to write the ‘screenplay’ for your chosen Start to write the ‘screenplay’ for your chosen trailer (first draft in green books; second draft trailer (first draft in green books; second draft will be word processed)will be word processed)

Look at the examples providedLook at the examples provided