Yasmine Nabil Elsawaf

Address: 7 Abd El-Azeem Awad Allah Heliopolis, Egypt.Mobile: +20122265996Email: yelsawaf@gmail.com Career Objectives Seek to work in an environment that will challenge me further; while allowing me to contribute to the continued growth and success of the organization. Obtain a position that will provide me the ability to apply my work experience to a growing industry. Look forward to working with a company that promotes quality products and services; and provides me with the opportunity to meet and exceed assigned goals. Consultative approach coupled with the energy and drive as an individual contributor with minimal supervision or team environment.

Highlights of Qualification 16+ years’ experience in the Public relations, Administrative and customer Service fields within the major Telecommunications companies.Experienced start-up and people management capabilitiesSuperior communication, presentation and negotiation skillsTarget achiever and result oriented individual.

Education Higher Institute of Language & translation. - Cairo, Egypt Major: English Marketing Diplomas with an Excellent degree (Arab Academy) Business Administration MBA - Arab Academy PR Crisis Management

Additional Education : • ISO 14001 Awareness Session• Consultative Sales/Customer Handling/P&S/Processes• MS Excel 2000 (Beginners)3/7/2002 Lead Yourself - Personal Guarantee• ISO 14001 Awareness Session• Negotiation Skills For Customer Contact• Suggestive Selling• Mini Business For National Sales• Home Cash Collection• GPRS Process• Vantive Remodeling• Call & Control Lines Activation At MCC• Cash, Credit & Forgery Documents Security Awareness• E-British14 English Language - General English• BE/H-UpperIntermediate4• Marketing Diplomas with an excellent degree (Arab Academy)• Business Administration MBA (2012)- Arab Academy• PR Crisis Management

SkillsLanguage Skills:

Language Understanding Reading WritingArabic Native Native NativeEnglish Excellent Excellent ExcellentFrench fair fair fair

Computer Skills: Using of most Computer application such as: MS Excel (Excellent) MS word (Excellent) MS PowerPoint (Excellent) MS ACCESS (Good) Internet applications and tools (good) BSCS System (Business and Support Control

System) Vantive System Ferma

Additional Skills: Reading Novels. Listening to music. Acting and Directing Learning everything new

Personal dataMarital Status: Married Date of Birth: 22/02/1980

Relevant ExperienceMay 2005 ~ Currently, Supervisor, Public Relation (Egypt Orange Telecommunication)

Main Areas of ResponsibilitiesDuties and responsibilities

Manage the media plans of the PR paid and unpaid press campaigns’ media plans to ensure widest coverage in prime publications reaching the broad spectrum target audiences to ensure that the Mobinil brand is always dominant and reflect leadership among the competition.

Create, track & monitor Public Relations Department’s annual budget plan, overall

financial plan.  This entails handling & monitoring all payments, ensuring results are met & optimizing them.

Manage the evaluation on a regular basis the ratings of the publications and their positioning to determine the ones that fit Mobinil corporate strategy.

Manage the relations with the various media advertising beneficiaries (press & media members) with a the view to obtaining 25-40% free spaces in return for Mobinil`s overall spend. This is reported to the management on a regular basis & greatly increases budget efficiency.

Manage communication and supervision of the media agency to ensure effective monitoring of daily corporate and industry news and following up on circulating it to senior management and Creating yearly media monitoring reports,. Prepare and update publications database, new ones issued including circulation, target segments,  frequency, style, affiliations,…etc

Manage The PR agency for the monthly & quarterly media analysis reports including advertising Mobinil`s value equivalency (SOV) and reach/ share of voice , (SOE)share of expenditure reports with a view to continuing evaluating the competition versus Mobinil telecom industry environment in order to decide how to continue , discontinue amend, re-orient PR activities

Implement the PR communication for the health & environment issues with a view to showing Mobinil as Egypt`s most environment-friendly corporation.

Manage the Brand PR for assigned projects for the segments of Corporate, Mass Market, Enterprise, Broad Band & Technology.

Manage the process of influencing readers by choosing the prime spots in each publication that attracts the eye of the readers compared to the competition and guarantees the highest readership.

Negotiating & cost-optimizing the annual budget costs with all publications to reach an agreement that would give Mobinil the greatest-value for money & return on investment.

On a project-by-project basis, lead the PR team members, including Direct Manager, to manage projects with clear targets, within defined time frames.

Regularly update the content of the Media Relations` section at Mobinil website and updating the Media relations section on my intranet.

Participate in communication Crisis management by investigating cases of negative publicity with other departments and planning for appropriate actions with uppermost customer-oriented spirit.  Prompt response is necessary in order to reply or clarify such issues.

Organizing & implementing press conferences for certain projects which entails booking the venue, inviting key members of the press, preparing press kits & giveaways, setting up the agenda & handling media interviews. Post event tasks include monitoring coverage & consolidating reports for upper management as well as creating monthly media monitoring reports.

Responsible for publishing the quarterly financial statements and General Assembly ads in coordination with the Regulatory Affairs dept., as well as other corporate related ads (corporate advertorials, condolences,…etc.) .

Handling press questions received from the press by managing the process of getting approvals on response from concerned VP’s of the involved department and sending it back to the press.

Implementation of the Media loyalty programs in terms of (organizing annual , local and overseas press trips keeping the press close to the company and updating them with the new products and services, strategies and trends which enhances the relationship.

Manage the customer service mechanism for all Egypt`s media with a problem-solving spirit to handle for the grievances , inquires , problems of the media

Liaise, internally with various functions and departments (Sponsorship and Events, Art, and externally (advertised compile and aid in preparing all material needed to be used for media coverage.

Coach summer trainee to learn about public relations jobs.

December 1999 ~ May 2005, Senior Customer center Rep. at National Sales Department, Mobinil

Main Areas of Responsibilities Responsible for handling all customers complains. Responsible for handling the category of the 1st class customers directly. Responsible for the "Business Corner" ;Handling corporate accounts in the

shop Responsible for making the sales target for both the Shop and individuals Training material and briefings for all the staff concerning the new products,

services and processes. Responsible for following up all customer cases. Responsible for Updating Monthly time sheets & to review them after the

reps. Responsible for Filling Annual leaves & sick leaves.

July 1999 ~ December 1999, customer service representative at, Mobinil

Main Areas of Responsibilities Responsible for handling all customers complains by phone "Call Center" Responsible for answering all customer Enquiries Training new representatives on How to use the System "BSCS Applications"

in a technical way. All new products & services, How to increase Customer satisfaction and Customer orientation.

References:Furnished Upon Request