yandex overview
TRANSCRIPT
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Our mission Search
To help users solve their everyday problems by building people-centric products and services.
our mission
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Yandex globally
$9 Bln.
capitalization on NASDAQ (YNDX)
One of the largest European internet-companies
Source: as of market close on August 15, 2014
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Offices Around the World
16 offices: Russia, Ukraine, Belarus, US, Switzerland, Turkey and Germany.
More than
Source: as of market close on August 15, 2014
6000 people
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World Population:
Search Engines:
7 BILLION
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Internet Population:
2 BILLION
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One of 6 Recognized Search Technologies Over 20% Market Share
Korea, 1999
Czech Rep, 1996
China, 2001
Russia, 1997
US, 2009
US, 1998
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One of Three Global Search Engines
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Russia’s Internet Audience
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Russian is the 4th most spoken language worldwide with 250–300 speakers
Confucius
Source: SIL Internationaal (2002), George Weber (1997), Euromonitor (August 2010), Rosstat (2010), Company data, Morgan, Stanley Research.
Miguel de Cervantes William Shakespeare Leo Tolstoy
Mandarin Spanish English Russian
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Low Penetration – High Upside (%) !
Source: eMarketer, June 2014
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in 2013- Russia became the largest Internet audience in Europe Big
Top 10 Internet Countries in Europe, million
Russia Germany France
United Kingdom Turkey
Italy Spain
Poland Netherlands
Ukraine
82,9
60,3
50,1
49,7
35,8
35,4
30,6
25,7
16,8
14,3
Source: eMarketer, Internetlivestats, July 2014
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Russia’s Advertising Market
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Russia’s Advertising Market Grows Rapidly
The largest contributors to the growth of the world’s ad market (bn., $)
Source: ZenithOptimedia, June 2014.
Country Growth
1 U.S.A. 23.66
2 China 15.73
3 Indonesia 6.02
4 Argentina 5.37
5 UK 4.80
6 Brazil 3.89
7 Japan 2.65
8 Russia 2.35
9 South Korea 2.15
10 Mexico 2.12
From 2013 to 2016, Russia’s ad market is expected to grow by $2.35 billion
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How will Russia’s ad market look? Volume of Ad Market’s Segments in dynamics (bn. Rubles)
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20
40
60
80
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120
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160
180
200 20
00
2001
2002
2003
2004
2005
2006
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2008
2009
2010
2011
2012
2013
2014
2015
Bill
ions
of R
uble
s Internet
Outdoor
Magazines
TV
Source: ZenithOptimedia, June 2013
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Bigger than any TV channel
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3,000
6,000
9,000
12,000
15,000
18,000
21,000
24,000
27,000
1/1/08 1/1/09 1/1/10 1/1/11 1/1/12 1/1/13 1/1/14
Source: TNS TV Index, TNS Web Index, Russian daily audience aged 12-54, cities with population 100 000 and more , August 2013.
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Yandex is the first Search Engine in Russia
Source: LiveInternet.ru, July 2014
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Yandex is well-known in the rest of CIS-countries
Source: LiveInternet.ru, July, 2014
Ukraine 32.4%
Belarus 44.2%
Kazakhstan 24.5%
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Russian e-Commerce Market
82.9 million monthly users online of all population
30.6 million
users buy in e-shops
Growth is due to expansion of regional shoppers.
58%
Source: eMarketer, July 2014
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Yandex Advertising Solutions
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Diverse Goals of Advertising Campaigns
Increase sales Sell goods, garments, electronics
Maximize traffic / coverage Bring new product or service to the market Stimulate demand and niche branding
Goal 3 Goal 2 Goal 1
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Increase Sales Goal 1
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Russian Contextual Advertising Market
Source: eLama, 2014
Yandex maintains a clear dominance of the Russian market
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Yandex.Direct The Largest System for Contextual Advertising in Russia.
Cost-per-click, auction-based model. Advertisers choose how much they wish to pay for a click. Show ads only to those web users who are looking for advertised products or services. Shows ads to more than 70 million people every day.
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Direct Paid Search Features The highest relevance. Keyword targeting, Geo targeting, Behavioral targeting. Budget control. Pay-per-click, detailed statistics. Reporting at keyword level. Timings control. You can start and stop the campaign whenever you want. Clarity. Ability to track user behavior and conversion rates. Technology. Automated options for large upload volumes, group editing. API.
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Where you can find your ads
! Yandex Search ! Yandex.Network
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Yandex Search Results Page
Premium Contextual Banner
1st
Premium
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Yandex Search Results Page
Guaranteed Placement
Dynamic impressions
on the 2nd page and later pages
1st
Place
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YAN – Yandex Advertisement Network
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YAN Partners Sites Include Two Types: Search Sites: Search Targeting Content Sites: Content Targeting
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Yandex Advertising Network Provides Advertisers Access to a Wider Audience
Source: Yandex, April, 2014
Mill
ion
Yandex Network’s audience
Audience intersection
Yandex’s audience
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September 2013
April 2014
September 2012
September 2011
September 2010
September 2009
September 2008
September 2007
March 2013
March 2012
March 2011
March 2010
March 2009
March 2008
March 2007
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PPC Interface Available in English
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Bid Management in English
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Goal 2
Sell goods, garments, & electronics
Goal 2
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Yandex.Market №1 Comparison Shopping Tool
Monthly audience consists of almost 13 million unique visitors, while daily audience is 1.9 million More than 14,000 online stores with more than 50 million offers
Source: comScore MMX, Russia, Home and Work Location, Age 15+, May 2014.
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Maximize traffic / coverage Bring new product or service to the market
Stimulate demand and niche branding
Goal 3
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Display advertising on Yandex
! Only one exclusive banner per page Large eye–catching format 200 х 300 / 728 х 90
! Advantageous position in terms of user attention on each
service page
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Ban
ner 1
00 X
600
pix
el
Yandex Main Page
Banner 728 X 90 pixel
The most visited page on the Russian Web. Monthly audience – over 49 000 000 people. Huge image effect, plus tens of thousands of visits to the advertised website. Top 100 advertisers placed banners here: Honda, Nokia, Sony-Ericsson, Coca-Cola, Microsoft, Intel, etc.
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Wide range of Banner Ad options available
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Display Advertising on Yandex: Thematic
Yandex.Weather
Yandex.Auto
Yandex.Fotki
Yandex.Timetables
Yandex.Afisha
Yandex.News
300 X 250
300 X 250 240 X 400
240 X 400
728 X 90
240 X 400
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Media-Contextual Banner Keyword Targeting
Double hit – visually attention grabbing while targeting through keywords Guaranteed contact with your target audience
Banner 200 X 300
pixel
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Last but not the least – Yandex.Metrica – our web analytics tool
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Yandex.Metrica Free Web Analytics Tool in English
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Yandex.Metrica
! Available in English
! Monitors the key effectiveness indicators of a website, and evaluates the efficiency of ad campaigns
! All statistical information available in intuitive graphs, charts and even videos
! First data reports will be available within 15 minutes after installation
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Yandex.Metrica
The Webvisor technology on Yandex.Metrica allows to analyze user’s behavior by recording and then playing as the video their actions on the website. Available for free.
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Why try Yandex?
! English-to-Russian translation, training, and initial setup
! Optimization and campaign/site feedback
! English-speaking Account Manager
! Web-based reporting, budgeting, etc.
! English versions of tools and interfaces
! US and EU sales offices offer support and conduct payments (EUR/CHF/USD), post/pre-paid non-resident (RU) contracts
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Thank you!
Yandex International Business Development Brendan O. McGonigle [email protected] +1 978.771.8015