wystc 2016 anne boysen
TRANSCRIPT
Anne Boysen@aftermillennial
HELLO GENERATION ZLearning to fly: From fledglings, to globetrotters to co-workers
23nd September, 2016
What makes people tick?
Genetics
Environment
Time
What makes us different? What makes us similar?
After studying post-Millennials
- for 15 years - 1000s of trend alerts- 100s of reports and articles- countless surveys
The main two differences between Generation Z and Millennials are…
Ripple effects from
Recession
Digital Nativity
Growing up in the 21st Century is just different
Generation Z (born around 2000)
While abroad she plans to take classes on Udacity online to minimize the effect of her academic hiatus, but Chloe is not so sure a long, traditional university degree will pay off anyway. Especially if her future job could be automated.
Meet Chloe
After her favorite YouTuber brought her attention to the plight of refugees, she decided to take a gap year to help at a refugee camp. To save up for travel and temporary loss of income, she sells vintage items from second-hand stores on Etsy and teaches her mother's native language via Skillshare.
The Fourth Industrial Revolution
will change everything
P2P
RobobankingPost-materialistic
Digital detox
MOOCs
Micro credentials
Realistic
DIY
Diversity oriented
Anxious
8-seconds attention
Informed
Co-creativeAnonymity
Snapchat
Automation
Authentic
Risk averse
Over protected
Entrepreneurial
Global
Sensitive
Retro tech
Taskification
Transparency
Mac
ro-e
cono
mic
Technological
Driving Forces
Skeptical
o Generation Zo External Forces
Portfolio careers
Contingent workers
Globalization
Brand-disloyal
Universal basic income
New ideologies
Is the future of travel going from..this…
…to this?
Probably not…
With the world literally at their fingertips
They feel too scared empowered to change it
Boyan Slat
"Suddenly we got hundreds of thousands of people clicking on our site every day. I received about 1,500 emails per day in my personal mailbox from people
volunteering to help." He set up a crowd-funding platform that made $80,000 in 15 days.
Deepika Kurup
At 14, she invented a photocatalyst that uses sunlight to clean water
Our Children’s Trust21 Children from 5-18 have sued the U.S. Government for not doing enough to prevent climate change
How to put air under their wings?
Know they are frugal and selective
But will spend on unique experiences
Source: Skift
But never under estimate a kid with Wifi access
Traditional adsareDEAD
But they trust their tribes: Friends, families and self-selected communities
Be transparent!Gen Z has trust issues
Blend their virtual and physical worlds
Augmented Reality
Help them explore the world so they can create a new future
Parting thoughts
