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Introducing IronCAD’s portfolio Introducing IronCAD’s portfolio and its impact on your business and its impact on your business



IronCAD Company Overview

Corporate Mission“To be the world’s leading provider of

Creative Product Design

solutions that deliver the highest level of customer satisfaction and productivity”

BackgroundBased in Atlanta GA

Offices in UK and China

45 reseller offices Worldwide

Shown continued year on year growth

Over 230,000 IRONCAD seats in use Worldwide

Over 30,000 Customers Worldwide

Maintained continued focus on 3D Design



IronCAD HistoryA research team, originally from Cornell University, established a project to investigate 3D modeling

technologies with reduced dependency on history and parametrics to improve speed and overall design flexibility.

1995 – 3D Eye Inc, launch TriSpectives, a revolutionary dynamic 3D Authoring tool

1998 – Product enhanced for the MCAD marketplace, rebranded as IRONCAD and expanded to include both ACIS & Parasolids kernels

2001 – IronCAD LLC Incorporated

2004 – IronCAD LLC open a European Sales office to develop regional sales

2006 – Introduced a range of third party solution products, including FEA, CAM and PDM

2007 – Established a strategic link with CAXA, China’s key leading PLM solution provider

2009 – Launch Next Generation, The first 3D modeling solution to incorporate a fully functional, embedded, mechanical engineering 2D drafting tool

2011 – Launch comprehensive range of industry standard translators

2012 - Launch Compose, a free of charge product configurator to run alongside IRONCAD or any other mainstream CAD solution



Strong Worldwide Presence

Continued growth in Americas – Partner network throughout North and South America, Canada and Mexico– Corporate based Direct Sales Team

Established European Presence– Czech Republic, Denmark, England, Finland, Germany, Holland, Italy, Norway,

Sweden, Slovenia, Switzerland, Turkey, Portugal, Iceland, Spain, Poland, Belgium,

Significant growth in Far East – Australia, China, India, Japan, Korea, New Zealand, Taiwan, Malaysia, Singapore

Strategic Partnership– Strategic Alliance with CAXA the largest CAD/CAM/PLM software solution

provider in China and the emerging leader of the Chinese PLM market• Additional R&D resources on hand

– Introduction of a market leading mechanical 2D solution• First company to deliver fully functional Mechanical 2D embedded and fully associative within a 3D

modeler.

– 200,000 users, 1900 educational establishments, over 600 publications • Delivered a large customer base in a rapidly developing region



• Historically, IronCAD has always provided:

“Unrivalled productivity in the creation of design data”

(Exclusively for engineers & designers)

• Today, IronCAD’s latest range of products deliver:

“Unrivaled productivity in both the creation and re-use of design data”

(Enterprise wide - including engineers, designers, sales, production and marketing teams)

What do we deliver?



What do we deliver?Ease of Use

– Intuitive user interface– Think in 3D, Similar to modeling in clay– Triball positioning, catalog structure– Drag and drop functionality– Short learning curve

Design Flexibility– Dynamic OR Structured approach to the design – Real embedded 2D drafting power– Total freedom in the design process– Ability to add constraints ONLY if required

Collaboration– ACIS and Parasolids kernels– Range of native file format translators– Ability to modify imported data



Who buys IRONCADAnybody who thinks in 3D

– For whom accurate 3D models are more important than 2D drawings– People who “Create” in 3D

• Innovative Modeling / Single Scene Environment

Anybody whose design evolves– People who need to change the design throughout the design process– For whom flexibility is important – Dynamic approach to the design and development process

• Innovative Modeling / History independent

Companies who design & produce configurable solutions– Configured solutions for individual customer assemblies

• Triball / Catalog / Drag & Drop / Smart Assembly



“The design of unique customer specific assemblies where the majority of components are company standard component parts and/or third party components”

• Companies whose end product is a configured solution to suit their customers particular requirement

• Companies who typically use CAD to design all the component piece parts and then configure these into an assembly

• This type of design typically requires dynamic Catalogs, Drag & Drop placements and intuitive positioning and replication tools.

• Customers may also want to use connectors to add design intent and rules to their catalog parts to ensure they are assembled correctly.

What is a configurable solution?



Typical Customers– Machinery design

• Production line equipment

– Boat & Yacht Design• Fit out and assembly

– Factory Automation• Robotics / Process Automation

– Storage Solutions• Shelving / Racking

– Furniture• Shopfitting and bespoke furniture

– Exhibition Stands• Bespoke/ custom stand design

– Configured solutions for individual customer assemblies



Product Portfolio

– A suite of tools to take product development from initial concept right through to the point of sale



Product Overview– IRONCAD

• Creating data – A comprehensive 2D & 3D tool for designers and engineers to develop ideas, create products, detailed engineering design, document and present their work

– INOVATE• Concept design – A 3D tool for engineers to develop concepts and to collaborate and

share their 3D data

– DRAFT• Documenting data – A Powerful 2D mechanical engineering drafting tool to enable

draughtsman to accurately detail and document their work.

– COMPOSE• Sharing the idea – A unique configuration tool, which can enable sales people and

customers to configure assemblies and present ideas, using standard parts and components.

– TRANS• Extending the reach – A set of translators enabling users to share data and work more

closely with customers & their supply chain



A Common Goal

– Common Data • All the products share common data which means that data can be reused

quickly and easily both within the company, and using the range of translators, in conjunction with suppliers and/or customers using any mainstream design product.

– Common User Interface• All IronCAD products use a similar user interface which means that users

can switch between products easily and without the need for intensive training. Renown as one of the easiest systems to use, the short learning curve allows anyone to become productive in a matter of hours.

– Common Design Methodology• All IronCAD products use Innovative Modeling which means that users have

the freedom to make any change, at any stage, in the product development process, without the risk of corrupting the data



– Initial Concept Design• A flexible design tool, enabling users to work through their ideas and create designs dynamically in 3D, making changes as

they go along.

– Product development• The ability to design and change products dynamically and also to add intelligence, structure and design intent if required.

Powerful for the development of variants and product structure or for creating mechanisms.

– Product Testing and Analysis• Built in clash detection, FEA analysis and the embedded design intent eliminate the risk of errors at the final production

phase.

– Detailed Drawings and Product Documentation• Produce quality 2D detail drawings using a leading mechanical detailing tool; sharing its core data with the other products in

the portfolio, ensuring full associativity between 2D & 3D at all times.

– Configuring Assemblies• Using Catalogs, Drag & Drop, and standard parts to create unique custom assembly models in the specification process or at

the point of sale to secure a deal.

– Presenting Your Solution• Photorealistic rendering from customer driven models. Walk through animations, pricing information and Bill of Materials are

all powerful sales tools.

– Collaborating with the world• The ability to quickly and safely share data with your supply chain or customers, to involve them in your design process

irrespective of what CAD system they use or even if they have no CAD solution in place.

Aligned with your use model



Initial Concept Design• Quick and simple design tool

that anyone can use• Flexible design approach to

enable “what if….” testing • Open data structure enabling

collaboration and data reuse• Import and reuse any legacy

data regardless of source



Product Development • Quick and simple to use design

tool• Flexible design approach to

enable improvements and future changes

• Open data structure enabling collaboration and data reuse

• Add parametric rules and intelligent design intent



Product Testing & Analysis• Collision detection• Mechanism simulation• Built in Linear FEA Application• Extendable to include:

• Advanced non linear analysis• Non linear heat transfer• Complex assembly analysis



Detailing and DocumentationTrue industry standard product User Interface ensures extremely short learning curveFull mechanical 2D detailing Leverage 3D functionality in 2D designSharing core data with 3D system to ensure associativity



Create Custom ConfigurationsTotally unique point of sale configuration toolEnsure customer buy in to your conceptCreate accurate BOM and pricing dataReduce errors from miscommunicationShorter sales cycle and higher closing rate



Bringing your product to lifePhotorealistic renderings at the point of sale3D print outputWalk through and animationsAccurate part schedules and pricing data Credibility & customer confidenceShorter sales cycle and higher closing rate



“IronCAD is the only product set on the market today to take initial concept though to point of sale in one off the shelf solution”



Schnaithmann AG

– Head office in Remshalden, Germany– 14 Offices throughout Europe– Manufacture and distribute conveyor systems for factory

production lines– Extreemly competitive marketplace– Needed to get „buy-in“ from specifiers and customers– Visualisation in critical– Accuracy in specification reduces cost at point of installation

– Schnaitmann now use IronCAD products to create and configure product ranges,

– With a range of custom catalogs and tools thier reseller channel use configurators to demonstrate and sell product solutions

– Schanaitmann also make licenses freely available to thier key customers and product specifiers



Sales visit or Consultation?

– Created standard catalogs using IronCAD– Allowing them to quickly and easily develop solutions

dynamically infront of thier clients– By developing the model WITH the client, they take

ownership for it as if it was thier own design. This makes the sale much easier



TimeSavings– Model Data saves time– Reduced company comms– Saving up to 2 weeks

Point of Sale DeliverablesProducing

– Bill of Materials– Pricing proposal– Rendered Visualisations– Videos



Success?

– Added Value• Able to demonstrate thier clear understanding of the customers

needs• Able to deliver real photorealistic images and videos

– Reducing Cost• Clear layout and specification reduces errors or waste at point of

install• One stop quote – Salesman can spec, quote and deliver in one visit• Quicker development of new products • Immediate rollout of new products to disperate sales teams • Able to enforce predefined rules and config options

– Winning Market Share• Better customer confidence• Better understanding• Better peresentation

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Documents

d design slide

d modeling solution

d embedded

type of design

d models

d modeler

design process ability

creation of design data