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WTO Disputes 1 Protecting the Geographical Indication for Darjeeling Tea Prof. S. C. Srivastava

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Page 1: WTO Darjeeling Case

WTO Disputes

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• Protecting the Geographical Indication for Darjeeling Tea

Prof. S. C. Srivastava

Page 2: WTO Darjeeling Case

About the Case• This case study relates to the geographical indication

(GI) protection of Darjeeling tea. • It tells the story of the unauthorized use and

registration of ‘Darjeeling and Darjeeling logo’ by Japanese companies already registered in Japan by the Tea Board of India.

• Also, it deals with the unauthorized use and attempted registration of the words ‘Darjeeling and Darjeeling logo’ by some other developed countries.

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Page 3: WTO Darjeeling Case

TBI defines “Darjeeling Tea”• The tea that:• is cultivated, grown or produced in the 87 tea gardens in the defined geographic

areas and which have been registered with the Tea Board;

• has been cultivated, grown or produced in one of the said 87 tea gardens;

• has been processed and manufactured in a factory located in the defined geographic area; and

• when tested by expert tea tasters, is determined to have the distinctive and naturally occurring organoleptic characteristics of taste, aroma and mouth feel, typical of tea cultivated, grown and produced in the region of Darjeeling, India.

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Page 4: WTO Darjeeling Case

It’s Unique• Grown in century old Tea Gardens, these tea

bushes are nurtured by intermittent rainfall, sunshine and moisture laden mellow mists. The soil is rich and the hilly terrain provides natural drainage for the generous rainfall the district receives.

• Even the tea pluckers, well aware of the status their produce enjoys throughout the world, pick only the finest two leaf and the bud to enhance the unique flavour which has been described as “Muscatel”.

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Page 5: WTO Darjeeling Case

It’s Unique

• Adherence to this high quality profile, results in extremely low yields. The Darjeeling Planter has never succumbed to the temptation of increasing yields at the expense of quality and makes every effort to ensure the highest quality standards, in spite of the high costs involved.

• It would not be an overstatement to say that Darjeeling Tea is by far the finest and most sought after Tea in the world.

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Page 6: WTO Darjeeling Case

Different Tastes• The flavours of Darjeeling Tea differ from season to season. • Easter Flush (March - April) : The leaves are tender and very

light green in appearance. • Spring Flush (May - June) : The leaf has a purplish bloom. • Autumn Flush (October - November) : The Tea during this

period has a light coppery tinge and liquors have a delicate character.

• Winter Months (December - February) : Dormant period with no production.

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Page 7: WTO Darjeeling Case

The Logo

• The Darjeeling Logo is a property of The Tea Board of India.

• It was launched in 1983. • It is a symbol that verifies that the packet /

caddy etc contains 100 % pure Darjeeling, unblended with teas from any other growth.

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Page 8: WTO Darjeeling Case

The Logo

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Page 9: WTO Darjeeling Case

Legal Protection• The Trade Marks Act 1999 DARJEELING word and logo are

registered certification marks of Tea Board;

•The Geographical Indications of Goods (Registration and Protection) Act, 1999: DARJEELING word and logo were the first Geographical Indications to be registered in India in the name of the Tea Board;

•The Copyright Act, 1957: The DARJEELING logo is copyright protected and registered as an artistic work with the Copyright Office.

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Page 10: WTO Darjeeling Case

The problem in context • India is the world’s (second) largest producer

of tea, with a total production of 846 million kg in the year 2002, supplying about 31 per cent of the world’s favourite hot drink.

• Darjeeling produces annually about 10 Million Kg.

• Among the teas grown in India, Darjeeling tea offers distinctive characteristics of quality and flavour, and also a global reputation for more than a century.

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Page 11: WTO Darjeeling Case

In context• Two factors contribute to such an exceptional and

distinctive taste, namely geographical origin and processing.

• Darjeeling tea has been cultivated, grown and produced in tea gardens in a well-known geographical area — the Darjeeling district in the Indian state of West Bengal — for over one and a half centuries.

• The tea gardens are located at elevations of over 2000 metres above sea level.

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Page 12: WTO Darjeeling Case

Regulation & Exports• Even though the tea industry in India lies in

the private sector, it has been statutorily regulated and controlled by the Ministry of Commerce since 1933 under various enactments culminating in the Tea Act, 1953.

• The Tea Board was set up under this Act.• Darjeeling tea is mainly exported to Japan,

Russia, the US, the UK and other EU countries such as France, Germany and the Netherlands.

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Page 13: WTO Darjeeling Case

TBI Efforts on Export Quality

• Certifying the authenticity of exported Darjeeling tea was incorporated into the 1953 Tea Act in February 2000.

• The system makes it compulsory for all the dealers in Darjeeling tea to enter into a licence agreement with the Tea Board of India on payment of an annual licence fee.

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Page 14: WTO Darjeeling Case

TBI Efforts on Export Quality• The terms and conditions of the agreement provide,

inter alia, that the licensees must furnish information relating to – the production – manufacture of Darjeeling tea – sale (through auction or otherwise).

• TBI thus computes and compiles the total volume of Darjeeling tea produced and sold in the given period.

• No blending with teas of other origin is permitted.

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Page 15: WTO Darjeeling Case

TBI Efforts on Export Quality• Certificates of origin are then issued for export

consignments under the Tea (Marketing and Distribution Control) Order, 2000, read with the Tea Act, 1953.

• Data is entered from the garden invoices (the first point of movement outside the factory) into a database, and the issue of the certificate of origin authenticates the export of each consignment of Darjeeling tea by cross-checking the details.

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Page 16: WTO Darjeeling Case

TBI Efforts on Export Quality• The customs authorities in India have

instructed, by circular (Customs Notification dated June 25, 2001) making all exports of Darjeeling Tea to produce mandatory proof of such certificate of origin.

• While the efforts to obtain statutory protection in the DARJEELING word

• This ensures the sale-chain integrity of Darjeeling tea until consignments leave the country.

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Page 17: WTO Darjeeling Case

Current Issues & Price• The embargo by the Gorkha Janmukti Morcha has been in

force since March 4, 2011. • The Morcha trade union wants the daily wage of garden

workers to be raised from Rs 67 to anything between Rs 120 and Rs 150.

• Exporters of Darjeeling tea are worried that the embargo may force customers to go Nepal, bringing down the price of the premier brew brand from at least Rs 6,000 a kg to as low as Rs 1,000.

• International prices vary between US$100 to $500 (source: Telegraph India)

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Page 18: WTO Darjeeling Case

Legal protection in India • CTM Registration• TBI registered the ‘Darjeeling logo’ and also the word

‘Darjeeling’ as certification trade marks (CTMs) under the (Indian) Trade and Merchandise Marks Act, 1958 (now the Trade Marks Act, 1999).

• In different countries, CTM Logo and the word DARJEELING has validity for varying years till 2020 (source: TBI)

• GI registration• TBI also applied for the registration of the words ‘Darjeeling’

and ‘Darjeeling logo’ under the Geographical Indications of Goods (Registration and Protection) Act, 1999, which came into force with effect from 15 Sep. 2003, in addition to the CTMs.

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Page 19: WTO Darjeeling Case

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India: Regn ot TM

Page 20: WTO Darjeeling Case

What is a CTM?

• A certificate trade mark means a mark capable of distinguishing the goods or services in connection with which it is used in the course of trade which are certified by the proprietor of the mark in respect of origin, material, mode of trade of manufacture of goods or performance of service quality, accuracy or other characteristics from goods or services not so certified. (Trade Marks Act, 1999 India; Gazette, December 30, 1999)

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Page 21: WTO Darjeeling Case

Benefits GI• No person shall be entitled to institute any proceeding to

prevent or recover damages for the infringement of unregistered geographical indications.

• A registered proprietor and all authorized users whose names have been entered in the register get the right to obtain relief in respect of infringement of the geographical indications.

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Page 22: WTO Darjeeling Case

Benefits of GI• A registered geographical indication is infringed by a

person who, not being an authorized user thereof, – uses such geographical indications by any means in the designation or

presentation of goods that indicates or suggests that such goods originate in some other geographical area other than the true place of origin of the goods in a manner which misleads the public; or

– uses any geographical indications in such a manner which constitutes an act of unfair competition including passing off in respect of registered geographical indications; or

– uses another geographical indication to the goods which, although literally true as to the territory, region or locality in which the goods originate, falsely represents to the public that the goods originate in the region, territory or locality in respect of which such registered geographical indications relate.

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Page 23: WTO Darjeeling Case

Purposes of GI

• The purpose of the GI Act is to create a public register, and

• The GI Act confers public rights.

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Page 24: WTO Darjeeling Case

Status of registration of GI• The registration of the marks applied for by

the TBI has not yet been granted. • The Registrar has, however, after examining

the application for registration filed by the Tea Board of India advertised for any expression of opposition.

• It is only after considering opposition, if any, that the Registrar may decide to register the GI of the Tea Board.

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Page 25: WTO Darjeeling Case

Steps at international level• Registration of Darjeeling tea and logo• In order to protect ‘Darjeeling’ and ‘Darjeeling logo’ as

GI, TBI registered the marks in various countries, including US, Canada, Japan, Egypt, UK and some other EU countries, as a trade mark/CTM.

• On 3 August 2001 the UK Trade Registry granted registration of the word ‘Darjeeling’ as of 30 March 1998 under the UK Trade Marks Act 1994.

• The United States has also accepted the application of the Tea Board for the registration of ‘Darjeeling’ as a CTM in October 2002.

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Page 26: WTO Darjeeling Case

International Watch Agency

• To prevent the misuse of ‘Darjeeling’ and the logo, TBI has since 1998 hired the services of Compumark, a World Wide Watch agency.

• Compumark is required to monitor and report to the Tea Board all cases of unauthorized use and attempted registration.

• Compumark reported to TBI several cases of attempted registrations and unauthorized use of ‘Darjeeling’ and Darjeeling Logo.

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Page 27: WTO Darjeeling Case

Help from overseas buyers

• In order to ensure the supply of genuine Darjeeling tea, the Tea Board of India sought the help of all

• overseas buyers sellers • Tea Council and Associations • should insist on certificates of origin to

accompany all export consignments of Darjeeling tea.

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Page 28: WTO Darjeeling Case

Roles/ responsibilities

• The Tea Board of India– Is the sole representative of tea producers in India, is

responsible for the implementation of the government’s regulations and policies.

– Has the authority to administer all stages of tea cultivation, processing and sale (including the Darjeeling segment) through various orders issued by the government.

– Works in close co-operation with the Darjeeling Planter’s Association (DPA), which is the sole producers’ forum for Darjeeling tea.

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Page 29: WTO Darjeeling Case

Main objectives of TBI & DPA

1. to prevent misuse of the word ‘Darjeeling’ for tea sold worldwide;

2. to deliver the correct product to the consumer; 3. to enable the commercial benefit of the equity of

the brand to reach the Indian tea industry and ultimately the plantation worker;

4. to achieve international status similar to champagne or Scotch whisky in terms of both brand and equity and governance/administration.

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Page 30: WTO Darjeeling Case

TBI filed cases• TBI acted as complainant in all unauthorized

use or attempted or actual registration of Darjeeling and Darjeeling logo were brought to its notice.

• Such legal measures are generally taken where negotiation failed.

• Some disputes were resolved by TBI though negotiations with the respective governments

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Page 31: WTO Darjeeling Case

TBI filed cases• In February 2000 in Japan the Tea Board of India filed

an opposition against Yutaka Sang yo Kabushiki Kaisa of Japan for registration of the trade mark ‘Darjeeling Tea’ with the map of India

• the International Tea KK of Japan for registration of Darjeeling Women device in Japan under class 30/42 (tea, coffee and cocoa) and against Mitsui Norin KK for the use in advertising of the ‘Divine Darjeeling’ logo.

• These opposing parties defended the invalidation action filed against them.

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Page 32: WTO Darjeeling Case

Some firms obeyed request

• TBI drew the attention of Comptoir des Parfums of France (which advertised in March 1999) on notice, requiring it to withdraw its application voluntarily.

• Comptoir amended all specifications of goods involving the word Darjeeling or the Logo.

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Page 33: WTO Darjeeling Case

Invalidation Action

• TBI filed an invalidation action against International Tea KK, a Japanese Company, over the registration of the Darjeeling logo mark, namely, Darjeeling women ‘serving tea/coffee/coca/soft drinks/fruit juice’ in the Japanese Patent Office (JPO) on 29 November 1996 with the trademark registration number 3221237.

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Page 34: WTO Darjeeling Case

Relief for TBI

• On 28 August 2002 the JPO Board of Appeal held that the pirate registration was invalid because it was contrary to public order and morality.

• With regard to the Tea Board’s non-use cancellation action, the JPO decided that International Tea KK had not furnished sufficient evidence to substantiate its use of registration and thereby allowed the appeal of the Tea Board.

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Page 35: WTO Darjeeling Case

TBI challenged Mitsui Norin KK of Japan

• Its Advt. dated 29 February 2000 was contested on 3 grounds:(i) ‘divine’ is a laudatory term and accordingly the mark for

which protection is sought is merely ‘Darjeeling’, which is clearly non-distinctive

(ii)‘Divine Darjeeling’ is misleading in so far as ‘coffee and cocoa produced in Darjeeling’ are concerned, all the more so because the district of Darjeeling does not produce coffee or cocoa;

(iii)Darjeeling tea qualifies as a geographical indication under international conventions including TRIPS and ought to be protected as such in Japan, a member of TRIPS.

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Page 36: WTO Darjeeling Case

Partial success for TBI• The JPO Opposition Board dismissed the invalidation

action filed by the Tea Board of India primarily on the ground that the mark ‘Divine Darjeeling’ as a whole was not misleading or descriptive of the quality of goods.

• However, the non-use cancellation action succeeded, because the registered proprietor was not able to place on record adequate evidence to prove the use of the mark in Japan.

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Page 37: WTO Darjeeling Case

One more TBI case• Invalidation action against Japanese trade mark

registration of ‘Darjeeling tea’ with a map of India in class 30 by Yutaka Sangyo Kabushiki Kaisa, on the ground that the registration was contrary to public order and morality.

• This action was rejected on the ground that ‘the written English characters “Darjeeling tea” and the map of India for the goods of Darjeeling tea are used as an indication of the origin and quality of Darjeeling tea and will not harm the feelings of the Indian people’.

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Page 38: WTO Darjeeling Case

Silver lining!

• However, the non-use cancellation action filed by the Tea Board succeeded, because the registered proprietor Yutaka Sangyo was not able to place on record sufficient evidence to prove the use of the mark in Japan.

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Page 39: WTO Darjeeling Case

Japan takes it Easy• JPO did not decide the contention of the Tea

Board of India relating to the TRIPS Agreement, which requires WTO members to provide the legal means to prevent the use of a GI for goods, which misleads the public to constitute an act of unfair competition.

• Indeed, non-disposal of the argument that the procedural guidelines of WTO be followed dilutes the effect of the TRIPS Agreement.

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Page 40: WTO Darjeeling Case

Defending GI with other Developed Countries

• France. While the Indian system protects French GIs, France on the other hand does not extend similar or reciprocal protection to Indian GIs.

• Thus French law does not permit any opposition to an application for a trademark similar or identical to a GI if the goods covered are different from those represented by the GI.

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Page 41: WTO Darjeeling Case

GI troubles in France

• The owner of the GI can take appropriate judicial proceedings only after the impugned application has proceeded to registration.

• The net effect of such a provision has been that despite India’s protests, Darjeeling has been misappropriated as a trade mark in respect of several goods in class 25, namely, clothing, shoes and headgear.

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Page 42: WTO Darjeeling Case

GI troubles in France• ‘clothing, shoes, headgear’ and ‘tea’ are not of the

same nature, function and intended use, produced in different places and sold through different networks.

• The (French) Examiner also held that even if the applicant has slavishly copied the Tea Board’s Darjeeling logo (being the prior mark), the difference in the nature of the respective goods is sufficient to hold that the applicant’s mark may be adopted without prejudicing the Tea Board’s rights in the name ‘Darjeeling’.

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Page 43: WTO Darjeeling Case

GI success in Russia

• The Tea Board filed an application for unauthorized use by a company of the word ‘Darjeeling’.

• This application was objected to on the ground of conflict with an earlier registration of the identical word by a company named ‘Akorus’.

• The Russian Patent Office overruled the objection and accepted the application of Tea Board of India for the word ‘Darjeeling’.

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Page 44: WTO Darjeeling Case

GI troubles in US• The Tea Board is opposing an application filed by its

licensee in United States to register ‘Darjeeling nouveau’ (‘nouveau’ is the French for ‘new’) relating to diverse goods and service such as clothing, lingerie, Internet services, coffee, cocoa and so on in respect of first flush Darjeeling tea.

• The registration application is under consideration even though ‘Darjeeling’ is already registered under US CTM law.

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Page 45: WTO Darjeeling Case

GI troubles in RoW

• In several cases in the Rest of the World (RoW) the Tea Board of India opposed attempted registration and unauthorized use of the word ‘Darjeeling’ in the Patent Offices of:

1. Germany, 2. Israel, 3. Norway and 4. Sri Lanka

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Page 46: WTO Darjeeling Case

Costs of protection and enforcement

• During 1998-’02, TBI spent approximately US$200, 000 for legal expenses, hiring watch agency.

• This amount does not include – administrative expenses including the relevant

personnel working for the Tea Board, – the cost of setting up monitoring mechanisms– software development costs and so forth.

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Page 47: WTO Darjeeling Case

Lessons • TBI appears to be unsatisfied with the policy as well

as the approach of the patent authority in Japan and France.

• Multi-nation register for goods other than wines & spirits required

• A note was submitted for the Doha Round of WTO for extension of protection under Article 23 for products other than wines and spirits is required where no legal platform exists to register a GI or a CTM which is a TRIPS obligation, for example Japan

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