wtf - what's the future impact of disruptive technology on communications?
TRANSCRIPT
WTF ?! What’s the Future Impact of
Disruptive Technology
IABC WORLD CONFERENCE JUNE 16, 2016
#IABC15WTF
Stephenie Rodriguez: @DigitalGodess #ROCKSTAR #LATINA #BIGDATA #MARKETING #TFWA #SXSW #VODKA #TEDX
CHIEF ENABLING OFFICER/FOUNDER Global nomad. Hyper sharer. Data nut. Whippet owner. Mother. Travel Executive
Innovation leader. Thought Leader. Futurist.
DISRUPTION
01
ME EITHER.
01
BUZZ WORD TO
BUSINESS INSIGHT
DISRUPTION
“A disturbance or problem that interrupts an event, activity or process”
06
“It is the enabler of disruptive innovation. Its manifests as change enabled by digital technologies that occurs at a pace and magnitude that disrupt established ways of value creation, social interaction, doing business, and our way of generally thinking.”
- Professor Riemer, UTS Sydney 2013
”
DISRUPTION
A disruptive technology displaces existing
infrastructure.
Connectivity
CLOUD
THE HUB OF CONSUMER EXPERIENCE Ubiquitous and maturing
WIFI IS NEARLY FREE Connectivity is everywhere
WE’VE UNPLUGGED Collaboration and information
are democratized
Social Media Analytics
BIG DATA/ANALYTICS 90% of all the data collected has
been collected in the past two years.
THE AXIS OF RELEVANCE
CONNECTIVITY Mobile Internet
Automation of knowledge work Cloud technology
Wearable technology 2b smart phones growing by +30%
10 Billion smart communicators 5 Billion ACTIVE social media users
Location based services Frictionless payments
Increased collaboration Hyper personalization
Connected everything growing by 1% Hunger for Shared Experience
Lag of Privacy regulations
SOCIAL ENABLES OBSERVATION
SO YOU CAN LOCALISE THE MESSAGE
CONTENT PLAYS A VITAL ROLE.
CONTEXTUAL RELEVANCE
Location Where I am in correlation to
what you are trying to convey?
Environmental What is happening around me in
real life?
Social Media Who are your stakeholders? Where do
they share? Who do they influence?
Behavioral Do I have distinct patterns in my
daily life?
Historical What have I done in the past
that could impact what you want me to do today.
Motion/Direction Am I moving towards you or
away from you? Fast or Slow? How will you get my attention?
CONTEXTUAL INTELLIGENCE
IMMERSIVE EXPERIENCES
More than 2x by 2020!
“The biggest re-imagination of all is people enabled with mobile devices
& sensors uploading troves of findable and sharable data.”
THE STAKEHOLDER JOURNEY HAS CHANGED
PS. SHE HAS NEVER HEARD THE WORD “OMNI-CHANNEL”
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DIGITAL DRIVES REVENUE
19
DIGITAL IMPACTS CONVERSIONS
“STORYTAILING”
DESIGN FOR MOBILE FIRST Ensure you work to the
limitations of the small screen and embrace rich media
INVEST IN PAID MEDIA Leverage low cost digital display
to create awareness and bring new eyeballs.
USE PROXIMITY TOOLS Deliver relevant and timely
messages to the right person when they are in the optimal
position to take advantage.
USE ANALYTICS Segment your database to align
with online visitor profiles
Use digital publishing, rich media formats to drive engagement
Personalize the UX and Message
“CLOSED LOOP” STRATEGY
CASE STUDY: OAKWOOD ASIA PACIFIC HOTELS DIGITAL PUBLISHING
CASE STUDY: KLM
THE� FUTURE �IS RIGHT �
NOW! �
THE SWEET SOUND OF SUCCESS
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Overviews can include social activity, web visits, sales data, location data, legacy data, social sentiment, emerging trends etc. In complex organizations, knowledge is power. Data without actionable insight is just trivia.
WE CREATE EASY TO READ DASHBOARDS AND GIVE YOUR DATA MEANING
“There is no innovation without failure. Period. – Breene Brown
39
+61 416089000 P
Need Help?
@Digitalgodess
Stephenie Rodriguez Chief Enabling Officer
Mighty Media Group Pty Ltd