write it forward branding plan
DESCRIPTION
We sold 347 eBooks in January of 2011. In just six months, by July 2011, we were selling 65,000 eBooks a month. From that modest beginning, by 2011’s end, we had sold over 400,000 eBooks. This book will give you the details on how we did that and built a seven-figure indie publishing house in just two years. Whether you have been published by a New York publisher, an independent press, an ePublisher, self-published or considering all of your options, this book contains all the information you need to make an informed decision about your career as an author in today’s fast moving digital world. We start out with content and theory, giving you a feel for where the industry has been and where it is going. We cover the various types of publishing, goal setting and help you find where you fit in the 3 P’s (Product, Platform and Promotion). From there we go into the digital process and the nuts and bolts of covers, editing and uploading. Finally we cover pre and post publication strategies. Everything from creating your own unique branding plan, social media and marketing, pricing, understanding the market, metadata and discoverability. All of which is your roadmap to being a successful author regardless of your path to publication. Its a great time to be an author. Lead, follow or get the hell out of the way!TRANSCRIPT
Write It Forward Author Branding PlanThis presentation is brought by
former Green Beret and NY Times bestselling author of Factual
Fiction... Bob MayerFor more Information:
Please contact Bob Mayer at [email protected]
or Jen Talty at [email protected]
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“Bob Mayer and Jen Talty are the go-to team for writers looking to self-publish. This book is packed with the wisdom of experience and success.” James Scott Bell, best selling author of Plot and Structure.
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The Write It Forward Plan uses techniques taught in:
Primalbrandingby
Patrick Hanlon
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The Author Branding Plan
• The Creation Story
• The Creed
• The Icon
• The Rituals
• The Pagans
• The Sacred Words
• Leader
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• The Creation Story--Ask yourself:
• Why do you exist?
• Why should people trust you?
• Why should they care?
The Creation Story
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• The basis for your Bio
• Recommended to write 3 bio’s
• Long one that tells who you are, what you do, and why you exist
• Middle sized one that is geared toward industry professionals
• Short bio that focuses on your relationship with your readers
The Creation Story
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• The Creed--The singular notion you want your readers to believe in
• Bob Mayer: Who Dares Wins
The Creed
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• The Icon: A symbol, name or image that represents who you are and something readers can relate to on some level.
The Icon
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Bob Mayer: Icon
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• The Rituals: Repeated interactions with your readers.
• Write More Books
• Write Series
• Social Media, blogging, interviews, conferences
• Anything a reader comes to expect from you
The Rituals
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• The Pagans or The Haters
• There will be people who don’t like what you write and they will tell you
• We don’t exist unless we have Pagans
• A balance between a 5 star and a 1 star review
• Difference between a disagreement and a Troll
The Pagans
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• The Sacred Words--Those words and sayings that invite your reader into your world
• Write It Forward
• Authors produce the product, readers consume the product, everyone else is in between
• Wesson beats 4 Aces
The Sacred Words
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• YOU are in charge of your own career
• Must have the ability to lead yourself as well as others
• Build YOUR team
The Leader
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www.coolgus.com
The Complete Author Package
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