WOW - Photography Tips and Techniques PREZO

Download WOW - Photography Tips and Techniques PREZO

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  1. 1. Photography & Communicationin the 21st CenturyMay 4, 2012
  2. 2. Photography & Communication analyticcreative
  3. 3. Photography & Communication
  4. 4. Photography & CommunicationPhotography is a way of feeling, of touching, ofloving. What you have caught on film is capturedforever... it remembers little things, long after youhave forgotten everything. Aaron Siskind, 1973
  5. 5. Photography & CommunicationPhotography is the greatest form of creativecommunication with the most intricate set of rulesany artist could ever want to eventually ignore. Andrew B. Clark, 1991
  6. 6. Photography & CommunicationThe mode, method, theme and approach to photography is vast.A photo can be created with a cardboard box and tinfoil ORa life-savings and an ounce of passion.
  7. 7. Principles, Style & TechniqueWhile the Art of photography has been aroundsince the late 19th century, the principals, style andtechnique of photography are ever-evolving.
  8. 8. Principles, Style & TechniqueSelect Focus / Controlling Depth Of Field (DOF)
  9. 9. Principles, Style & TechniqueComposition The 9-Grid Rule (or Rule of Thirds)
  10. 10. Principles, Style & TechniqueColor vs. Black & White
  11. 11. Principles, Style & TechniqueColor vs. Black & White
  12. 12. Principles, Style & TechniqueThe ZONE System!
  13. 13. Principles, Style & TechniqueThe ZONE System!
  14. 14. Principles, Style & TechniqueThe ZONE System THE MASTER!!!
  15. 15. Principles, Style & TechniqueLighting Studio vs. Ambient
  16. 16. Principles, Style & TechniqueLighting Studio vs. Ambient
  17. 17. Principles, Style & TechniqueLenses (holy cow there are so many!)
  18. 18. Principles, Style & TechniqueLenses50mm Closest to human eyeUsually comes with Camera kit Quality over Quantity Glass Aperture / Speed Auto Focus Image Stabilization (VR)
  19. 19. Principles, Style & TechniqueLenses ZOOM18mm to 200mm Widest VersatilityOften come with advanced Camera kit Quality over Quantity Glass Aperture / Speed Auto Focus Image Stabilization (VR)
  20. 20. Principles, Style & TechniqueLenses Custom Fun and Shenanigans Fisheye Lenses Widest Field of view (most bizarre effect)
  21. 21. Principles, Style & TechniquePoint-and-shoot, hand-held or otherwise
  22. 22. Principles, Style & Technique
  23. 23. Thematic Approach Photo-journalism / Document Life(birth to death and everything in between) Photography for more than Art. -- create images in order to tell a {news} story. EMOTION. Eddie Adams*Andrew B. ClarkSteve McCurryAlfred Eisenstaedt *The only time MY photos will be seen in this kind of company!
  24. 24. Thematic Approach Landscape / Environmental Illustrate / document your surroundings in an artistic or emotive fashion (broad or micro). Brent Isenberger Bruce DaleAnsel Adams *Andrew B. Clark
  25. 25. Thematic Approach Architectural Illustrate / document specific structures in an artistic or emotive fashion (interior, exterior, broad or micro).Bedford Lemere Chad Jackson Brent Isenberger*Andrew B. Clark
  26. 26. Thematic Approach Abstract Take the everyday and make it an element of design and interest within the camera lens.Aaron SiskindPatricia SweeneyTed VanCleave*Andrew B. Clark
  27. 27. Thematic Approach Portrait Capture a person not only their image, but their emotions and existence at that particular time. *Andrew B. ClarkAnnie Leibovitz Martin SchoellerCory Smith
  28. 28. Tell me and Ill forget; show me and I mayremember; involve me and Ill understand. Chinese Proverb1533 Linden Street, #100, Des Moines, Iowa 50309Phone: 515-257-MKTG (6584) www.createWOWmarketing.comTwitter: @TheBrandChef Andrew@createWOWmarketing.comwww.TheBrandChef.com

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