1 in 3

2015

„For the first time in history more people are obese than hungry“

obesity

today

?

!World Health Organization:

„Worldwide, obesity has more than doubled in the last 30 years.“

1980

2008

!

5th leading risk

!

2.8 million deaths

!

1 in 10 adults worldwide were obese

2010

+ 40 million children overweight

Who‘s the fattest?

62%

OVERWEIGHT

26%

OBESE

$250 millionTHE PRICE OF FAT

300,000 children worldwide

30 to 35% growth p.a.

60% profit

1 new store every day

reasons

• less time to cook• high property prices• long commutes• long working hours• late marriage• small families

CHINA

fast food battle

stomach share

recommendation