world production and consumption of ceramic · pdf fileworld production and consumption of...

48Tile International 3/2016

Statistics

Luca Baraldi, Acimac Research Department ([email protected])

World production and consumption of ceramic tiles

The fourth edition of the publication “World produc-tion and consumption of ceramic tiles” produced by the Acimac Research De-partment is due to be re-leased in November. Consisting of 260 pages of graphs, tables and com-mentary, it provides de-tailed analysis of the ten-year trends up to 2015 in industry, markets, per capi-ta consumption and export flows in large geographic regions and in the 76 larg-est tile producer, consum-er, exporter and importer countries. Here we present a preview of the key figures.

* * *

1. Ceramic tile world produc-tion and consumption vol-umes remained substan-tially stable in 2015 with respect to 2014 (-0.1% and +0.8%, respectively). Import-export flows rose by just 1.5%, continuing the slowdown observed in 2014 (+1%) against the previous year.

2. World tile production fell by 0.1% with respect to 2014 to 12,355 million sq.m. Output remained stable or saw slight growth in all areas of the world with the exception of Asia, where production dropped for the first time from 8,703 to 8,627 million

sq.m (down 0.9% on 2014, although still accounting for 69.8% of global pro-duction. This downturn was driven by significant falls in Iran, Indonesia and China, which failed to be compensated by growth in Vietnam and India. The European continent pro-duced a total of 1,790 mil-lion sq.m (14.5% of world production). The Europe-an Union (EU-28) regis-tered 2.2% growth to 1,218 million sq.m, while the non-EU Europe area re-mained stable at 572 mil-lion sq.m (+0.4%). In the American continent, to-tal production reached 1,520 million sq.m (12.3% of world production). Vol-umes in Central and South America remained stable at 1,193 million sq.m (-0.1%), while North America saw a strong performance to reach 327 million sq.m (+6.2%), driv-en by the recovery in Mex-ico and the growth of the US industry. Africa’s output rose from 401 to 413 mil-lion sq.m (+3%).

3. World tile consumption rose to 12,175 million sq.m in 2015 (+0.8%). Demand in Asia reached 8,166 mil-lion sq.m (+0.6%), equiv-alent to 67.1% of glob-al consumption, with Vi-etnam and Saudi Arabia the only countries real-

covery in Italy. By contrast, demand in non-EU Euro-pean markets fell from 543 to 532 million sq.m (-2%) due to the downturn in Russia and Ukraine which was not adequately off-set by the recovery in Tur-

WORLD MANUFACTURING AREAS

AREAS 2015(Sq.mt Mill.)

% on worldproduction

% var. 15/14

EUROPEAN UNION (28) 1,218 9.9 +2.2

OTHER EUROPE(Turkey included) 572 4.6 +0.4

NORTH AMERICA(Mexico included) 327 2.6 +6.2

CENTRAL-SOUTH AMERICA 1,193 9.7 -0.1

ASIA 8,627 69.8 -0.9

AFRICA 413 3.3 +3.0

OCEANIA 5 0.0 0.0

TOTAL 12,355 100.0 -0.1

WORLD EXPORTING AREAS


% on worldexports

% var. 15/14

EUROPEAN UNION (28) 856 31.3 +4.5

OTHER EUROPE(Turkey included) 139 5.1 -7.3

NORTH AMERICA(Mexico included) 65 2.4 -1.5

CENTRAL-SOUTH AMERICA 126 4.6 +5.0

ASIA 1,514 55.4 +1.3

AFRICA 35 1.3 -22.2

OCEANIA 0 0.0 -

TOTAL 2,735 100.0 +1.5

ly driving the growth. De-mand in the European Union saw a recovery, re-turning to 910 million sq.m (+5%), including strong growth in Poland, the UK, Spain, Romania and Ben-elux, and a small initial re-

Tile International 3/201649

Statistics

WORLD CONSUMPTION AREAS


% on worldconsumption

% var. 15/14

EUROPEAN UNION (28) 910 7.5 +5.0

OTHER EUROPE(Turkey included) 532 4.4 -2.0

NORTH AMERICA(Mexico included) 505 4.1 +9.3

CENTRAL-SOUTH AMERICA 1,279 10.5 -0.5

ASIA 8,166 67.1 +0.6

AFRICA 731 6.0 -2.7

OCEANIA 52 0.4 +8.3

TOTAL 12,175 100.0 +0.8

INTERNATIONAL TRADE 2015(on Total World Consumption)

ImportExport22.5%Domestic sales

77.5%

ACIMACVia Fossa Buracchione 8441126 Baggiovara (MO) • ITALY T. +39 059 510 [email protected] • [email protected] • www.mec-studies.it

4th EDITIONyear 2016

MECSMachinery Economic Studies

WORLD PRODUCTION AND CONSUMPTION OF CERAMIC TILESACIMAC/MECS - Machinery Economic Studies

key. Consumption in Cen-tral and South America remained stationary at 1,279 million sq.m (-0.5%), with the growth in Argen-tina, Chile and Colombia effectively cancelled out by the sharp decline in

Brazil and Venezuela. The strongly positive trend in demand in North Ameri-ca was confirmed, rising from 462 to 505 million sq.m (+9.3%), driven by vir-tually identical increases in Mexico and the United

States in terms of both per-centages and absolute values. After years of sus-tained growth, demand in Africa dropped from 751 to 731 million sq.m (-2.7%) due to falls in Nigeria and Libya.

4. In 2015 world exports in-creased from 2,695 to 2,735 million sq.m (+1.5%), in line with the slower growth trend first observed in 2014 following much more sustained growth of the previous 4 years. The biggest increase was in the European Union, which exported 856 mil-lion sq.m (+4.5% on the 819 million sq.m of 2014., an upturn that was entire-ly attributable to the sharp growth in Spanish exports. The EU’s share of total ex-ports rose to 31.3%. Asia

showed a slight recov-ery, with exports reaching 1,514 million sq.m (+1.3%, 19 million sq.m more than in 2014, corresponding to 55.4% of world exports. The trends observed in 2014 were maintained in all other areas: Central and South American coun-tries reported a small rise in exports from 120 to 126 million sq.m (+5%), as op-posed to falls in non-EU Eu-rope (from 150 to 139 mil-lion sq.m, -7.3%) and Afri-ca (from 45 to 35 million sq.m, -22.2%), while North America remained stable at 65 million sq.m.

5. As for the export propensi-ty of the various geograph-ical regions, the European Union strengthened its po-sition with growth in export share from 68.7% to 70.3%

Entire contents Copyright MECS - Machinery Economics Studies by ACIMAC - ALL RIGHTS RESERVED

Click on cover!

http://www.mec-studies.com/en/products/reports/marketanalysis/ceramics-40/worldproductionandconsumptionofceramictiles-120.php#.WE_kKqLhAUE


Statistics

50

of production; non-EU Eu-rope saw a fall from 26.3% to 24.3%, North America from 21.4% to 19.9%, and Africa from 11.2% to 8.5%; Asia grew from 17.2% to 17.5% and South America from 10.1% to 10.6%.

The trend in import/ex-port flows over the years is perfectly consistent with our long-held view that tiles tend to be pro-duced close to the place of consumption. Although world exports stand at 22.1% of production and 22.5% of global consump-tion, more than half of this volume consists of ex-ports shipped within the same geographical re-gion as that of produc-

tion (for example, 87% of South America’s exports remain in South America, 79% of North America’s exports remain within the NAFTA region, and 64% of Asian exports are shipped to other Asian countries). The EU is a partial excep-tion in that 50% of its ex-ports are sold in non-EU countries. This analysis is confirmed by the fact that the shares of world pro-duction and consump-tion tend to be similar in each continent. In oth-er words, Asia account-ed for 69.8% of production and 67.1% of world con-sumption in 2015, while the corresponding figures for Europe (EU + non-EU)

TOP MANUFACTURING COUNTRIES

COUNTRY 2011(Sq.m Mill.)

2012(Sq.m Mill.)

2013(Sq.m Mill.)

2014(Sq.m Mill.)

2015(Sq.m Mill.)

% on 2015 world

production% var.15/14

1. CHINA 4,800 5,200 5,700 6,000 5,970 48.3% -0.5%

2. BRAZIL 844 866 871 903 899 7.3% -0.4%

3. INDIA 617 691 750 825 850 6.9% 3.0%

4. SPAIN 392 404 420 425 440 3.6% 3.5%

5. VIETNAM 380 290 300 360 440 3.6% 22.2%

6. ITALY 400 367 363 382 395 3.2% 3.4%

7. INDONESIA 320 360 390 420 370 3.0% -11.9%

8. TURKEY 260 280 340 315 320 2.6% 1.6%

9. IRAN 475 500 500 410 300 2.4% -26.8%

10. MEXICO 221 231 230 230 242 2.0% 5.2%

TOTAL 8,709 9,189 9,864 10,270 10,226 82.8% -0.4%

TOTAL WORLD 10,626 11,224 11,958 12,373 12,355 100.0% -0.1%

Source: Acimac Survey dept. “World Production and consumption of ceramic tiles”, 4th edition 2016

were 14.5% and 11.5%, for the Americas 12.3% and 14.6% and for Africa 3.3% and 6%.

6. China, the world’s larg-est producer, consumer and exporter of ceramic tiles, experienced the first slowdown in its history in 2014. Although the Chi-nese industry and market remain difficult to quantify due to the very large dis-crepancies between the available figures, our es-timates suggest that Chi-nese production totalled about 5,970 million sq.m in 2015 (down 0.5% on 2014, equivalent to 48.3% of world production. This compares with a produc-

tion capacity calculated by official Chinese sourc-es at more than 10 billion sq.m, spread over some 1400 companies and 3500 production lines. Do-mestic consumption is es-timated at 4,885 million sq.m, 40.1% of world con-sumption.

After growing at a signifi-cantly slower pace since 2012, China’s exports ex-perienced the first real downturn in 2014 (-3.3%) and fell again in 2015 from 1,110 to 1,089 mil-lion sq.m (-1.9%), equiva-lent to 39.8% of world ex-ports. Saudi Arabia be-came the largest market for Chinese tiles (64 mil-lion sq.m, +0.9%), followed

Statistics


by South Korea (54 million sq.m, -20.3%) and the Phil-ippines (53 million sq.m, +12%), Nigeria, USA and Thailand. Asia account-ed for 55.5% of China’s ex-ports, Africa 21.6%, North America 8.5% and South America 8.4%; exports to the EU region fell to 20 mil-lion sq.m (-15.7%), while sales in non-EU Europe plummeted to 11 million sq.m (-49.5%).

7. Brazil, the world’s sec-ond largest producer and consumer country, saw a downturn for the first time after more than 20 years of steady growth. Produc-tion fell to 899 million sq.m (-0.4%) in response to a

contraction in domestic demand from 853 to 816 million sq.m (-4.3%). Ex-ports recovered for the third year running, rising to 76.8 million sq.m (+11%), almost entirely shipped to Latin American markets and the United States. As for 2016, Anfacer is fore-casting 7% growth in ex-ports along with a contin-ued downturn in domestic consumption.

8. India was once again the world’s third largest tile producer and consumer country in 2014. National production rose from 825 to 850 million sq.m (+3%, less than the average 10% growth of previous years);

domestic consumption al-so increased by just 7 mil-lion sq.m to 763 million sq.m (+0.9% compared to the +5% of previous years). Exports saw further sharp growth from 92 to 122 mil-lion sq.m (+32.6%), cor-responding to fourfold growth in just 3 years, po-sitioning India 4th in the rankings of top world ex-porters.

9. With a further 11.5% growth in exports to 378 million sq.m in 2015, Spain con-solidated its position as the world’s second larg-est exporter. It also contin-ued its recovery in terms of production with output volumes reaching 440 mil-

lion sq.m (+3.5%), confirm-ing the country’s position at 4th in the rankings of world producers. Domes-tic sales likewise saw the first recovery after 7 years of contraction, according to Ascer figures returning to above 110 million sq.m. Saudi Arabia confirmed its position as the lead-ing export market by vol-ume (34.1 million sq.m, +19.7%), followed by France (33 million sq.m, +17.8%), Algeria (25.9 mil-lion sq.m, +8.9%), UK (19 million sq.m, +24.3%) and Israel (18.4 million sq.m, +26.1%). The top foreign markets in terms of value were France (223.8 million euros), Saudi Arabia and

TOP CONSUMPTION COUNTRIES


2012(Sq.m Mill.)

2013(Sq.m Mill.)

2014(Sq.m Mill.)

2015(Sq.m Mill.)

% on 2015 world

consumption% var.15/14

1. CHINA 4,000 4,250 4,556 4,894 4,885 40.1% -0.2%

2. BRAZIL 775 803 837 853 816 6.7% -4.3%

3. INDIA 625 681 718 756 763 6.3% 0.9%

4. VIETNAM 360 254 251 310 400 3.3% 29.0%

5. INDONESIA 312 340 360 407 357 2.9% -12.3%

6. SAUDI ARABIA 203 230 235 244 263 2.2% 7.8%

7. USA 194 204 230 231 254 2.1% 9.9%

8. TURKEY 169 184 226 215 234 1.9% 8.8%

9. MEXICO 177 187 187 197 216 1.8% 9.6%

10. RUSSIA 181 213 231 219 192 1.6% -12.3%

TOTAL 6,996 7,346 7,831 8,326 8,380 68.8% 0.6%

TOTAL WORLD 10,472 10,964 11,582 12,077 12,175 100.0% 0.8%







Click on cover!



Statistics

52

TOP EXPORTING COUNTRIES


2013(Sq.m Mill.)

2014(Sq.m Mill.)

2015(Sq.m Mill.)

% on 2015 national

production

% on 2015world

exports

% var15/14

value 2015 (million €)

average export price

(€/sq.m)

1. CHINA 1,086 1,148 1,110 1,089 18.2% 39.8% -1.9% n.a. n.a.

2. SPAIN 296 318 339 378 85.9% 13.8% 11.5% 2,452 6,5

3. ITALY 289 303 314 317 80.2% 11.6% 0.9% 4,318 13,7

4. INDIA 33 51 92 122 14.4% 4.5% 32.6% 498 4,1

5. IRAN 93 114 109 112 37.3% 4.1% 2.8% 380 3,4

6. TURKEY 92 88 85 77 24.1% 2.8% -8.9% 451 5,9

7. BRAZIL 59 63 69 77 8.6% 2.8% 11.0% 265 3,4

8. MEXICO 63 64 62 61 25.2% 2.2% -1.6% 320 5,2

9. EAU 54 58 55 54 71.1% 2.0% -1.8% 297 5,5

10. POLAND 42 48 42 42 30.4% 1.5% 0.0% 222 5,3

TOTAL 2,107 2,255 2,277 2,329 24.2% 85.1% 2.2%

TOTAL WORLD 2,524 2,666 2,695 2,735 22.1% 100.0% 1.5%


the UK. In 2015 the break-down of Spanish export destinations by volume was Europe 37% (45% in value), Asia 30% (25% in value), Africa 23% (16% in value) and the Americas 10% (13% in value). The val-ue of exports rose to 2,452 million euros (+5.3%), with average price dropping to 6.5 euro/sq.m. The Span-ish industry’s total turnover reached 3,095 million eu-ros (+6.6%).

10. In 2015 Italy saw a further recovery in production (+3.4%), up from 381.7 to 394.8 million sq.m, while total sales reached 397

Statistics


lion sq.m, 14% of total Ital-ian exports), with the USA (the third largest export market) accounting for 35.9 million sq.m (+4.7%). Italian exports also per-formed strongly in the Far East (19 million sq.m, +14.3%), the Balkans (16 million sq.m, +5%) and the Gulf states (12 million sq.m, +5%). This contrasted with falling sales in Cen-tral and Eastern Europe (31 million sq.m, -17.3%), North Africa and the Mid-dle East (11 million sq.m, -8.6%) and Latin America (5 million sq.m, -4.8%).

11. The three biggest export-

er countries, China, Spain and Italy, accounted for 65.2% of world exports last year. Of all exporter coun-tries, Italy and Spain main-tained the highest share of exports as a percent-age of production (80% and 86%, respectively), compared to the UAE’s 71%, China’s 18.2% and the other countries’ shares of between 9% and 37%. But the real sign of Italy’s leadership position was its average selling price of 13.7 €/sq.m compared to the 6.5 €/sq.m of Spain and between 3.4 €/sq.m and 5.9 €/sq.m of all the other countries.

million sq.m (+0.6%). Do-mestic sales remained stable at 2014 levels in terms of both volumes (80.3 million sq.m) and value (799 million euros, -0.6%). Adding in imports (17 million sq.m), domes-tic consumption reached 98 million sq.m. The world’s third largest exporter, Ita-ly again increased its ex-ports both in volume (from 313.7 to 316.6 million sq.m, +0.9%) and even more sig-nificantly in value (from 4,109 to 4,318 million eu-ros, +5.1%), thanks to a rise in average price to 13.7 €/sq.m (from 12.6 €/sq.m in 2013 and 13.1 €/sq.m

in 2014. The sector’s total turnover reached 5.12 bil-lion euros (+4.1%). Exports to Western Europe, the big-gest market for Italian tile accounting for 50% of to-tal Italian exports, rose to 159 million sq.m (+1.9%). With 6.7% growth in sales to 51.4 million sq.m, Ger-many remained the big-gest foreign market for Italian tiles, followed by France at 43.2 million sq.m (-7.2%). Strong growth was also registered in the UK (+12.7%), the Netherlands (+15.7%), Romania, Swe-den and Spain. Sales al-so rose in the NAFTA re-gion (up 5.9% to 45 mil-

TOP IMPORTING COUNTRIES


2012(Sq.m Mill.)

2013(Sq.m Mill.)

2014(Sq.m Mill.)

2015(Sq.m Mill.)

% on 2015 national

consumption

% on 2015 world

imports

% var.15/14

1. USA 131 139 160 159 175 68.9% 6.4% 9.9%

2. SAUDI ARABIA 134 155 155 149 174 66.2% 6.4% 16.8%

3. IRAQ 80 105 121 102 106 99.1% 3.9% 3.9%

4. GERMANY 90 89 89 95 100 83.3% 3.7% 5.3%

5. FRANCE 110 107 96 99 99 87.6% 3.6% 0.0%

6. SOUTH KOREA 63 61 65 76 85 63.9% 3.1% 11.8%

7. NIGERIA 47 61 84 90 70 86.4% 2.6% -22.2%

8. UAE 50 52 53 54 64 74.4% 2.3% 18.5%

9. PHILIPPINES 31 38 46 53 60 61.9% 2.2% 13.2%

10. THAILAND 46 52 68 49 56 29.2% 2.0% 14.3%

TOTAL 782 859 937 926 989 68.4% 36.2% 6.8%

TOTAL WORLD 2,346 2,524 2,666 2,695 2,735 22.5% 100.0% 1.5%


Entire contents Copyright MEC - Machinery Economics Studies by ACIMA - ALL RIGHTS RESERVED





Click on cover!



Statistics

54

12. Amongst the largest pro-ducer and consumer countries, Vietnam, Indo-nesia and Iran saw strong-ly contrasting results. In Vi-etnam domestic demand rose by 90 million sq.m to 400 million sq.m (+29% on 2014 following +23.5% with respect to 2013) and production saw similar growth from 360 to 440 million sq.m (+22.2%, fol-lowing +20% in 2014). With this new expansion, Viet-nam becomes the fourth largest producer coun-try (level with Spain) and the world’s fourth largest consumer. Indonesia ex-perienced the opposite trend with a sharp fall in consumption from 407 to 357 million sq.m (-12.3%), which in turn prompted an equally strong fall in production from 420 to 370 million sq.m (-11.9%), returning the country to 2012-2013 levels. The same scenario occurred in Iran, where the sharp contrac-tion in 2014 (between 18% and 20%) was further ac-centuated in 2015 due to continued stagnation in the residential build-ing sector. The estimat-ed domestic demand of no more than 190 million sq.m (-32.1%) prompted the industry to reduce its output volumes to 300 mil-

lion sq.m (-26.8%) com-pared to an installed ca-pacity of 680 million sq.m. The only positive note was the recovery in exports to 112 million sq.m (+2.8%), of which 86 million sq.m was sold in Iraq and the rest in neighbouring mar-kets.

13. In 2015 Turkey saw a strong recovery in domes-tic consumption, which rose from 215 to 234 mil-lion sq.m (+8.8%) and was entirely covered by na-tional production (imports stood at just 3.8 million sq.m), up to 320 million sq.m (+1.6%). This con-trasted with exports, which fell for the third year run-ning from 84.7 to 77.2 mil-lion sq.m (-8.9%), generat-ing a turnover of 451 mil-lion euros. The top export markets for Turkish tiles in terms of volume were Is-rael with 9.5 million sq.m (-13.6%), Germany (9 mil-lion sq.m, +15.4%), the UK (8 million sq.m, -3.6%) and the USA (7.8 million sq.m, +23.8%). The biggest mar-ket in terms of value was Germany (54.7 million eu-ros, +10%), followed by the United States, Israel and the UK.

14. In 2015 the top 10 im-porter countries import-ed a total of 989 million

sq.m of tiles, equivalent to 36.2% of total world im-port/export flows. With the sole exception of Thailand which imported 29% of its consumption, all the oth-er top-10 countries saw imports account for more than 60% of domestic de-mand, with peaks of 99% in Iraq and between 83% and 87% in Germany, France and Nigeria.

15. The USA remained the world’s biggest importer country with imports up from 159.1 to 174.8 mil-lion sq.m (+9.9%), reflect-ing the 9.9% growth in lo-cal demand from 231.5 to 254.5 million sq.m. Imports covered 69% of consump-tion, while production to-talled 76 million sq.m, a fig-ure that is set to increase in 2016-2017 following the new investments un-der way in Tennessee. TC-NA figures reveal growth in imported volumes from the top 5 supplier coun-tries: China (50.8 million sq.m, +8.5%), Mexico (47.3 million sq.m, +0.7%), Ita-ly, Spain and Turkey. Italy (which also controls a por-tion of national produc-tion) retained its position as market leader in terms of value with CIF sales of $695 million (+9.7% follow-ing the +8.7% in 2014 and the +18% in 2013), equiva-

lent to 35% of the total val-ue of imports ($2 billion). The 2016 forecasts are very positive: according to TCNA, domestic produc-tion grew by 8.4%, imports by 9.8% and consumption by 9.3% in the first quarter of 2016 over the same pe-riod in 2015.

16. Saudi Arabia, the world’s second largest importer country, responded to the continuous growth in do-mestic demand (263 mil-lion sq.m in 2015, +7.8%) with an increase in im-ports to 174 million sq.m (+16.8%).

The biggest supplier countries were China (64 million sq.m, +0.9%), In-dia (37.6 million sq.m, +66.7%), Spain (34 million sq.m, +19.7%) and the UAE (23.2 million sq.m, +9.6%). The country’s biggest pro-ducer company is Sau-di Ceramics which pro-duced 53 million sq.m in 2015 out of an estimated total national production of 93 million sq.m. 5

ACIMACResearch Department

mr. Luca [email protected]

T. +39 059 510336www.mec-studies.com






Click on cover!


Organiser : Supported by : Official Transport Partner :

Mr Steven Chwee+62 21 2556 5000 / +62 822 1181 [email protected]

Mr Ricky Chandra+62 21 2556 5028 / +62 818 418 [email protected]

Project Team :

Sales Team :

For further information, please contact :

Mr Nicky Marsab+62 21 2556 5027 / +62 857 1019 [email protected]

Mr Eric Anthony+62 21 2556 5003 / +62 878 7700 [email protected]

Ms Silviana+62 21 2556 5026 / +62 878 8522 [email protected]

Mr Marzuki Herry+62 2556 5004 / +62 815 1322 [email protected]

Incorporating

The 16th Indonesian dedicated architecture, interior design, building exhibition & conference

SAVE THE DATE !

16 - 19 MARCH 2017JAKARTA CONVENTION CENTER

3 - 6 NOVEMBER 2016The 2nd Edition East Indonesia Architecture, Interior Design & Building ExhibitionGrand City Convention & Exhibition Surabaya - East Java

Reed Panorama Exhibitions Panorama Building 5th Floor Jl. Tomang Raya No. 63 Jakarta 11440 IndonesiaP. +62 21 2556 5000 / F. +62 21 2556 5040www.reedpanorama.com

world production and consumption of ceramic · pdf fileworld production and consumption of...

Documents