13-14 November 2014

FORUM | MOSCOW

FORUM | MOSCOW UNIQUE EVENT FOR RUSSIA AND THE WORLD

In 2014, the second edition of this event - the World Football Forum - will take place in Moscow, once again bringing together leading figures from football across the globe in a country that will become the centre of the football world, right up to the 2018 FIFA World Cup™.

When the final whistle is blown at the Maracana Stadium in Rio de Janeiro, Brazil on 13 July 2014, all eyes will turn to Russia as the host of the 2018 FIFA World Cup™. Russia has now four years to finalise and perfect its organisation of the biggest single sport event in the world.

Host Cities from Russia’s European border to the Urals will prepare to welcome and host the world and the whole football family.

In 2011, Eventica introduced a first to Russia: Inside World Football Moscow Forum - a high profile international conference focusing on the financial, business and participation opportunities in Russian football.

FORUM | MOSCOW

The FIFA World Cup™ is a massive industry in its own right. Global sport’s most popular spectacle is watched by billions of people, and the opportunity to host it carriessubstantial economic, political and also symbolic rewards.

In Russia, where the FIFA World Cup™ will take place for the first time in 2018, it is already playing a vital role in jumpstarting a wide range of existing modernisation plans, with a dramatic overhaul of the country’s infrastructure.

The recent success of the Sochi 2014 Winter Olympics has proved that Russia has the capacity to stage a global scale event. However, managing the size and complexity of this historic event will require the kind of close dialogue with leading industry specialists that only a major international b2b conference can provide.

The World Football Forum, which will take place annually in Russia in the run-up to 2018, offers just such a platform.

AN EVENT OF GLOBAL SCALE

FORUM | MOSCOW THE ROAD TO 2018

Moscow (Luzhniki and Spartak Stadiums), Saint Petersburg, Kaliningrad, Sochi, Rostov-on-Don, Ekaterinburg, Kazan, Samara, Nizhny Novgorod, Volgograd and Saransk.

Preparing for 2018 will require more than the construction of new stadiums and the refurbishment of existing ones: also underway is the wholesale redevelopment of local infrastructure in the host cities, including the transport network, hotel accommodation and other vital services, as part of a massive multi-billion dollar investment programme.

There will be numerous other demands as well, from raising sponsorship revenue to developing a far-reaching legacy strategy.

A total of 1070 infrastructureprojects have already been identified in the 11 Host Cities:

FORUM | MOSCOW THE ROAD TO 2018

Stadia Budget: 620 billion rubles ($17.1 billion)

Transport:300 to 400 km/h high speed services on dedicated lines from Moscow to St Petersburg and from Moscow to Nizhny Novgorod and Kazan, with a possible extension to Yekaterinburg.

Training grounds: Around $34 million will be spent on training grounds for the 2018 FIFA World Cup™.

Infrastructure:A programme consisting of some 292 facilities including 12 stadiums, 113 training sites, 62 hotels, 11 airports, communal and transport infrastructure, electricity, IT and communications infrastructure.

Total: RUB 917 billion (USD$29 billion)

FORUM | MOSCOW THE PROGRAMME

The agenda for the World Football Forum will have lots to offer all stakeholders and players in the football industry. It will give suppliers and service providers a much deeper understanding of the opportunities available in the run-up to 2018, and valuable insight on how to approach doing business in Russia.

A key feature for the 2014 programme will be a focus on the eleven confirmed Host Cities staging matches in 2018.

From Kaliningrad in the west to Ekaterinburg in the east, each city will be represented at the World Football Forum laying out their vision for the World Cup and identifying opportunities for collaboration with international specialists.

FORUM | MOSCOW

World Football Forum will bringtogether decision-makers in world football including LOC Russia 2018, the Football Union of Russia, FIFA and other leading stakeholders in the football industry.

Participation is a must for:

• Professional service providers • Infrastructure specialists • Construction/engineering consultants • Contractors and suppliers • Sports marketing experts • Corporate sponsorship directors • Commercial directors of football clubs • TV, print and digital media• Sports journalists and commentators• Hotel & accommodation providers• Security experts

WHO SHOULD ATTEND

FORUM | MOSCOW

THE VENUE: Ritz-Carlton Moscow is located in the heart of the Russian capital, just a few minutes walk from Red Square and the Kremlin walls. With state-of-the-art conference facilities, the Ritz-Carlton provides an ideal, 5-star home for the World Football Forum Moscow.

THE VENUE

FORUM | MOSCOW INSIDE WORLD FOOTBALL MOSCOW FORUM 2011

The first ever Inside World Football Moscow Forum attracted over 500 delegates from Russia and around the world, with an exhaustive programme that explored the initial preparations for the 2018 FIFA World Cup™ on many different levels.

The Forum was supported by MegaFon, IMG, Populous, Wembley Stadium Consultancy, Adidas and a number of other well known industry names.

SPEAKERS INCLUDED:• Jerome Valcke, Secretary General, FIFA

• Walter Gagg, Director, FIFA• Alexey Sorokin, CEO, Russia 2018 World Cup Local Organising Committee• Nic Coward, General Secretary, English Premier League• Sergei Cheban, Executive Director, Russian Premier League• Donna Cullen, Executive Director of Tottenham Hotspur FC• Evgeny Giner, President, CSKA Football Club• David Thomson, Group Events Director, Wembley Stadium• John Barrow, Senior Principal, Populous• Diarmuid Crowley, Senior Vice President, IMG

FORUM | MOSCOW

“….an excellent event.”Diarmuid Crowley, IMG

“The best organised conference I ever attended.”Szymon Konop, PL.2012

“Thank you for your hospitality;the welcome from you and your team was very generous.”Nic Coward, English Premier League

“Congratulations on carrying out such a successful and interesting event”Jeffery McMillan, PwC

“It was a well organised conference and as a representative of BTD, I had the opportunity to speak with interesting people.”Stefan SchaaleBTD International Consulting AG

“Mr Shishkarev was highly impressed by the Forum and its participants…we would be very pleased to work with you again in the future.”Ksenia Kostina, Adviser to Russian Duma Deputy Sergei Shishkarev

WHAT THEY SAY

FORUM | MOSCOW ABOUT THE ORGANISERS

The World Football Forum is hosted by Eventica Sport – a specialist division of leading international strategic communications company, Eventica Communications, which has extensive experience in event organisation and management, PR and many other related activities.

The World Football Forum is the latest in a series of initiatives from Eventica Sport. The company played a supporting role in the successful Russia 2018 Bid Campaign, organises the Global Sports Industry

Congress in London and project managed the official Russian ‘houses’ in London during the 2012 Olympic Games. More recently, Eventica Sport has delivered high profile projects at The Sochi Winter Olympics, and is the organiser of House of Russia in Rio de Janeiro – the official Russian hospitality hub during the 2014 FIFA World Cup™ in Brazil.

http://www.eventica.co.uk

FORUM | MOSCOW HOW TO SPONSOR THE FORUM

Companies can choose from two-tiers of sponsorship: Platinum and Gold.

Both encompassing a wide range of opportunities for the company to involve itself in various features of the forum from the Welcome Reception, Coffee Breaks, Meeting/VIP Lounges, Panel Discussions, Gala Dinner and many more.

FORUM | MOSCOW

PLATINUM

• Total package price: EUR 90,000.

• This tier is limited to a maximum of 4 partners.• Each Platinum Partner will be entitled to industry sector exclusivity.• Platinum Partners will be associated with all aspects of the programme with maximum branding opportunities, becoming virtual co-organisers.

HOW TO SPONSOR THE FORUM: Platinum and Goldsponsorship

GOLD

• Total package price: EUR 50,000.

• Gold Partners will be entitled to broad exposure across the event and to lead the agenda on questions related to respective industry sectors.

FORUM | MOSCOW

Those companies that choose Platinum Sponsorship will have a very exclusive role, working closely with the organisers every step of the way. This option is open to a select degree of companies looking for maximum exposure at the event.

Platinum Sponsorship offers the company exclusive rights to be involved in various aspects of the forum and its literature.

It includes placement of corporate logo as follows:

• On official event web page. • In pre-event newspaper and

magazine advertising. • On conference screen and signage at venue. • On cover of delegate pack at venue.• On all banners and passes for all features of the event (Meeting/VIP lounge, Reception evening, Gala evening).

Other exposure includes but is not limited to: • Opportunity to place company profile in delegate packs.• 5 complimentary delegate passes. • Premium space for exhibiting at venue. • Arrangement of interviews with TV, radio and print media.

HOW TO SPONSOR THE FORUM: Platinum sponsorship

FORUM | MOSCOW

The Platinum package allows the exclusive rights to work alongside the organisers in setting the programme agenda, as well as the opportunity to be involved in the other features of WFF Moscow.

Programme AgendaThis option is ideal for companies looking to set up a question to be discussed so as to expose their expertise in their field or to be closely identified with a particular question. • Opportunity to cooperate in creating session topic & content.

• Opportunity to assist in compilation of speakers’ list.• Opportunity to put forward a speaker for a panel discussion or to give a presentation.

Welcome Reception • Opportunity to give welcome speech to Reception guests. • Company product placement or literature in the lounge.

Coffee Breaks & Lunches• Company product placement or literature in the lounge.

HOW TO SPONSOR THE FORUM: Platinum Sponsorship of Programme Events

FORUM | MOSCOW HOW TO SPONSOR THE FORUM: Platinum Sponsorship of

Programme Events

Meeting/VIP AreasThis area will offer speakers and other key VIPs a refuge away from the busier parts of the conference. The sponsoring company will have an opportunity to reach a small and exclusive audience, in relaxed surroundings.

• Company product placement or literature in the lounge.• Allocation of passes to Lounge for company clients. • Space for stand at pre-drinks reception.• 3 complimentary delegate places.

The Gala DinnerThe Gala Dinner will bring together key Forum participants in an exclusive setting, and is an ideal opportunity for any organisation looking to reach a select audience.

• Opportunity to make welcome speech to guests.• Logo to appear on plasma screens during dinner.• Premium table for 10 guests.

FORUM | MOSCOW HOW TO SPONSOR THE FORUM: Gold Sponsorship

The Gold package allows for the company to be involved in many aspects of the WFF Moscow 2014. This package is ideal for those companies looking for exposure in the majority of space that the forum has to offer.

It includes placement of corporate logo as follows: • On official event web page. • In pre-event newspaper and magazine advertising. • On cover of delegate pack at venue.

Other exposure includes:• Opportunity to place company profile in delegate packs. • 2 complimentary delegate passes. • Premium space for exhibiting at venue.

FORUM | MOSCOW HOW TO SPONSOR THE FORUM: Gold Sponsorship of

Programme Events

The Gold package allows the company to have a speaker or delegate as part of a particular question or discussion which is set out in the programme. It also provides the opportunity to be involved in some other features of WFF Moscow.

Speaker for question or discussion at conferenceOption is ideal for companies looking to show their expertise in relation to a question or a discussion set out in the programme.

• Opportunity to put forward a speaker to take part in discussion or to give presentation.

FORUM | MOSCOW HOW TO SPONSOR THE FORUM: Gold Sponsorship of

Programme Events

Welcome Reception • Company product placement or literature in the lounge.

Coffee Breaks & Lunches• Company product placement or literature in the lounge.

Meeting/VIP AreasThis area will offer speakers and other key VIPs a refuge away from the busier parts of the conference. The sponsoring company will have an opportunity to reach a small and exclusive audience, in relaxed surroundings.

• Company product placement or literature in the lounge.• Allocation of passes to Lounge for company clients.

The Gala DinnerThe Gala Dinner will bring together key Forum participants in an exclusive setting, and is an ideal opportunity for any organisation looking to reach a select audience.

• 5 guest invitations.• Space for stand at pre-drinks reception.

London:

3 Quayside LodgeWilliam Morris Way

London SW6 2UZUnited Kingdom

T: +44 (0)20 7183 2560

Moscow:

Business centre Noev KovchegA4 Podkopaevskiy pereulok

109028, Moscow, RussiaT: +7 495 995 07 41

www.eventica.co.ukinfo@eventica.co.uk