worksite wellness programs
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Worksite Wellness Programs. Case analysis of digital health communication efforts in three university settings: Tufts University, Brown University, and University of Massachusetts, Lowell. Nicole Schultz July 20, 2014. Outline. The Worksite Wellness Trend - PowerPoint PPT PresentationTRANSCRIPT
WORKSITE WELLNESS PROGRAMS
Case analysis of digital health communication efforts in three university settings:Tufts University, Brown University, and University of Massachusetts, Lowell
Nicole SchultzJuly 20, 2014
OutlineI. The Worksite Wellness Trend
II. Common Challenges in University Worksite Wellness
III. Case Studies• Tufts University• Brown University • University of Massachusetts, Lowell
IV. Recommendations
Worksite Wellness• Improve employee health to control health care costs• Reduce burden of chronic disease
• Absenteeism & “Presenteeism”
• Offered by health plans, outside vendors, or employer• Large variation in program components• Overall, aim to help employees:
• Maintain healthy lifestyles• Achieve work-life balance• Cope with stress• Boost morale and productivity
Common Challenges• Lack of employee participation• Expensive to implement• Sustained behavior change• Creating a culture of wellness
Tufts University Wellness
Goal:To address and improve employees’ health and quality of life while slowing down the rising cost of health care for employee and employer
Target Audience: Faculty and Staff
Tufts University Wellness
Tufts University Wellness
Tufts University Wellness
Tufts University Wellness
Tufts University Wellness
Tufts University Wellness
Tufts: SWOT AnalysisStrengths Weaknesses
• Clear contact information• eHealth portal user guide• Infrastructure to support program• Health and Wellness Advisory
Group (HWAG)
• Inactive links• Webpage hard to navigate• No apparent use of social media• Lack of information
Opportunities Threats
• Use of social media• Developing website• Organizational support• HWAG
• Busy target audience• 3 campuses • Funding• Resources
Recommendations• Website improvements
• Ease of navigation• Update and expand information about services and programs• Update links• Link to social media
• Implement social media strategies • Inform• Connect• Support
Brown University WellnessHealth Promotion Mission Statement
…to promote healthy lifestyles by educating, enhancing awareness and encouraging positive behavioral changes for all Brown University employees in the areas of health education, exercise, nutrition, smoking cessation and stress management.
ObjectiveEncourage employees to reduce their health risks and improve their health and well-being both at home and on the job
Target Audience: Faculty and Staff
Brown University Wellness
Brown University Wellness
Brown University Wellness Rewards
Brown University Wellness
Brown University Wellness
Brown University Wellness
Brown: SWOT AnalysisStrengths Weaknesses
• Facebook page• Private Google site• Program and FAQ documents• Easy navigation • Calendar of events• Updated blog
• Dull colors• Crowded layout
Opportunities Threats
• Expand social media to Twitter and other platforms
• Use of mobile application
• Funding• Resources• Sustained engagement
Recommendations
• Website improvements• Colors
• Layout
• Add navigation to left panel
• Expand social media presence
• Consider additional platforms, such as Twitter
University of Massachusetts: Lowell WellnessGoals:
Preventing, tracking and remedying workplace hazards and providing a workplace environment that promotes overall health and wellbeing.
Vision:Students, faculty and staff will collaborate to promote healthy environments and personal health as part of our campus culture of learning and working with purpose.
Target Audience: Faculty and Staff
UMass, Lowell Wellness
UMass, Lowell Wellness
UMass, Lowell Wellness
UMass, Lowell Wellness
UMass, Lowell Wellness
UMass, Lowell Wellness
UMass: SWOT AnalysisStrengths Weaknesses
• Clear mission and goals• Link to campus recreation site,
which uses Facebook, Twitter, Instagram, YouTube, and e-mail list
• Easy navigation• Healthy Campus campaign• Links to programs
• Lack of social media presence• Limited information• Inactive link• Dull appearance
Opportunities Threats
• Develop social media presence• Expand Healthy Campus campaign• Improve website
• Resources• Funding• Personnel
Recommendations
• Website improvements• More information
• Add color and pictures
• Social media• Create separate Facebook page
General Recommendations
Low-cost initiatives • Online information
• Ease of navigation (link from HR website)
• Wellness task force or committee
• Facebook and Twitter
Resource-intensive initiatives • Online health portal
• Online fitness and health challenges (i.e. using FitBit)
• Hire vendor or organization to implement digital strategies
Thank you!
Questions?