Workshop SEO + ECOMMERCE #ECOMTEAM

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<ul><li><p>We make your web visible </p><p>where your customers are. </p><p>SEO + ECOMMERCE WORKSHOP. </p></li><li><p> FERNANDO MUOZ </p><p>/senormunoz /senormunoz </p><p>/+SenorMunoz </p><p>We make your web visible </p><p>where your customers are. </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>REMEMBER THIS: MACHINES </p><p>NEVER BUY </p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>We make your web visible </p><p>where your customers are. </p><p>N de ecommerce estudiados (2015) 165 etailers* espaoles. </p><p> De 11 ramas de actividad diferentes. </p><p>Volumen de visitas: mn: 5.822 </p><p> mx: 44.135.016 </p><p>Volumen de facturacin: mn: 1.889,24 </p><p> mx: 183.529.268,12 </p><p>Ventas 900.000 2.465 ventas diarias </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>51,7% desktop 12,53% tablet 34,48% mobile </p><p>(max: 77% mobile) </p><p>We make your web visible </p><p>where your customers are. </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>We make your web visible </p><p>where your customers are. </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>47,22% Organic 19,33% Adwords </p><p>16,75% Direct 4,29% email </p><p>15,20% referral </p><p>Traffic </p><p>We make your web visible </p><p>where your customers are. </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>1,02% (max: 4,67% min: 0,08%) </p><p>Conversion rate </p><p>We make your web visible </p><p>where your customers are. </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>1,28% desktop 0,84% tablet 0,37% mobile </p><p>Conversion Rate </p><p>We make your web visible </p><p>where your customers are. </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>160,10 (min: 16,11) </p><p>Average ticket </p><p>We make your web visible </p><p>where your customers are. </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf </p><p>111.031 </p><p>Anual billing </p><p>We make your web visible </p><p>where your customers are. </p><p>https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf</p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>REMEMBER THIS: MACHINES </p><p>NEVER BUY </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>WE ARE NOT GOING TO TALK ABOUT </p><p>KEYWORD RESEARCH </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>1. DONT DO IT AT HOME </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>1. EAT. EXPERTISE </p><p>AUTHORITATIVENESS TRUSTWORTHINESS </p><p>FROM THE 2017/03 QUALITY RATER GUIDELINES </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>2. YMYL YOUR MONEY OR YOUR LIFE </p><p>FROM THE 2017/03 QUALITY RATER GUIDELINES </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>3. LOW QUALITY PAGES GOOGLE IS FIGHTING THEM </p><p>MAIN CONTENT IS PRESENT, BUT DIFFICULT TO USE DUE TO </p><p>DISTRACTING/DISRUPTIVE/MISLEADING ADS, OTHER CONTENT/FEATURES FROM THE 2017/03 QUALITY RATER GUIDELINES </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>4. LOW QUALITY MAIN CONTENT INACCURATE INFORMATION </p><p>STRETCHING THE TRUTH CREATE A FALSE SENSE OF DOUBT FACTS </p><p>DO NOT CITE SOURCES FROM THE 2017/03 QUALITY RATER GUIDELINES </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>5. CLICKBAIT TITLES . FROM THE 2017/03 QUALITY RATER GUIDELINES </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>6. CLICKBAIT PHOTOS FROM THE 2017/03 QUALITY RATER GUIDELINES </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>2. INDEXABILITY? </p></li><li><p>VISITS # HTML PAGES </p><p>WITH TRAFFIC </p><p>INDEX # HTML PAGES </p><p>INDEXED </p><p>RANKED # HTML PAGES </p><p>RANKED ALREADY </p><p>CANDIDATES: # HTML PAGES </p><p>CAN RANK </p><p>CHOOSE WISELY, IS YOUR JOB. </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>3. CUSTOMER JOURNEY </p><p>WHAT THEY WANT? </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>1. DIVIDE THEM IF THEY ATTACK DIFFERENTS </p><p>SEARCH INTENTIONS </p></li><li><p>Informational query </p><p>Transactional query </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>2. SHOW YOUR CATEGORIES PROPERLY </p></li><li><p>MAKE IT EASY FOR YOUR CLIENTS: LIST OR GRID? DEPENDS OF YOUR PRODUCTS </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>3. SHOW YOUR CONTENT IN CATEGORIES WISELY </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>3. SOLVE PROBLEMS: YOUR USER WILL THANK YOU </p></li><li><p>Objectives </p><p>Needs </p><p>Feelings </p><p>Attract Interact Engage Convert </p><p>Trigger a need </p><p>Understand the need </p><p>Provide solutions </p><p>Action: Buy </p><p> Remind a need </p><p> Recognize a problem </p><p> Addres a pain point </p><p> I dont know what I dont know </p><p> I have more questions: can yo solve? </p><p> Deal with the inmediate need </p><p> Be relevant Personalize Trust </p><p> Clarify the doubt </p><p> Validate my thoughts </p><p> Satisfaction Reality </p><p> Anxious Defensive Distracted Hopeful </p><p> Ambivalent Curious Guarded Open </p><p> Interested Frustated Excited Good </p><p> Resolved Happy Loyal Confident </p><p>CUSTOMER JOURNEY MAP: YOUR CLIENTES ARE NOT GOING </p><p>TO BUY SOMETHING AT FIRST SIGHT. </p></li><li><p>THE CONTENT: NO CONVERSIONS. </p><p>NONE. </p><p>BUT THERE IS AN ATRIBUTION MODEL, SO </p></li><li><p>https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketers </p><p>http://www.adinton.com/ </p><p>ALL THE CONTENT IS USELESS. </p><p>NO CONVERSIONS. USELESS? </p><p>ARE YOU SURE? YES. NO ASSISTED </p><p>CONVERSION CONTENT: </p><p> INFORMATIONAL TAKE SOMETHING FROM THOSE VISITS </p><p>https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttp://www.adinton.com/http://www.adinton.com/</p></li><li><p>https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketers </p><p>http://www.adinton.com/ </p><p>AFFILIATE IS ALL IN OUR </p><p>CONVERSIONS. ARE YOU SURE? </p><p>CHECK NEXT&gt; </p><p>https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttp://www.adinton.com/http://www.adinton.com/</p></li><li><p>https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketers </p><p>http://www.adinton.com/ </p><p>SEO ASSISTED TO </p><p>CONVERSIONS, IS NOT ALL AFFILIATE. </p><p>https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttp://www.adinton.com/http://www.adinton.com/</p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>4. TECHNICAL ISSUES SOLVE THEM OR DIE </p></li><li><p>WWYDIYWAGE WHAT WOULD YOU DO IF YOU WERE A GOOGLE ENGINEER? </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>1. 200 2. 3xx 3. 4xx | 410 4. 5xx | 503 </p><p>4.1. DONT BOTHER THE CRAWL </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>ALL STARTS AT CRAWL </p><p>1. CRAWLING 2. INDEXING 3. RANKING </p></li><li><p>LARGER ECOMMERCE SITES HAVE A GAZILLION WAY TO FILTER PRODUCTS. EVERY FILTER MIGHT ADD NEW URLS FOR GOOGLE. IN CASES LIKE THESE, YOU REALLY WANT TO MAKE SURE THAT YOURE LETTING GOOGLE SPIDER ONLY ONE OR TWO OF THOSE FILTERS AND NOT ALL OF THEM Joost de Valk. December 29, 2016: 5 STRATEGIES TO MAKE THE MOST OF CRAWL BUDGET </p><p>4.2. BLOCK CLEAN </p><p>DO IT </p><p>http://www.seoclarity.net/strategies-to-make-the-most-of-your-available-crawl-budget-16074/http://www.seoclarity.net/strategies-to-make-the-most-of-your-available-crawl-budget-16074/</p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>LESS CRAWL &gt; LESS TRAFFIC </p><p>We can outrank an authority page if we have more crawl rate </p></li><li><p>BROKEN LINKS, 404S, ERRONEOUS HTACCESS AND ROBOTS FILES, AND LONG REDIRECT CHAINS WILL PREVENT BOTS FROM INDEXING PAGES ON YOUR SITE </p><p>Joost de Valk. December 29, 2016: 5 STRATEGIES TO MAKE THE MOST OF CRAWL BUDGET </p><p>4.3. REMOVE ROADBLOCKS </p><p>(OR POTENTIAL) </p><p>http://www.seoclarity.net/strategies-to-make-the-most-of-your-available-crawl-budget-16074/http://www.seoclarity.net/strategies-to-make-the-most-of-your-available-crawl-budget-16074/</p></li><li><p> LOAD PAGE FOR GOOGLE BOT LOAD PAGE FOR USER </p><p> TTFB ( 200ms) </p><p>4.4. DO-IT-FAST </p></li><li><p>We make your web visible </p><p>where your customers are. </p><p>1. MINIMIFY JS + CSS 2. CSS SPRITES </p><p>3. COMPRESS JPG 4. PARALLELIZE THE LOAD </p><p>5. PRERENDER DNS 6. CACHE 7. ETAGS </p><p>8. META-EXPIRES 9. STATIC HTML (JS, ANGULAR,) </p></li><li><p>Daniel Pinillos y Natzir Turrado. 2016 05. Congreso Web Zaragoza: Seo para Ecommerce </p><p>https://www.slideshare.net/NatzirTurrado/seo-para-ecommerce-en-el-congreso-webhttps://www.slideshare.net/NatzirTurrado/seo-para-ecommerce-en-el-congreso-web</p></li><li><p>DO IT FAST </p><p>4.5. WPO </p></li><li><p>DO IT FAST </p><p>http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/ </p><p>BOUNCE RATE VS LOAD TIMPE </p><p>http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/</p></li><li><p>DO IT FAST </p><p>http://www.soasta.com/blog/mobile-web-performance-monitoring-conversion-rate/ </p><p>CONVERSION RATE VS LOAD TIME </p><p>http://www.soasta.com/blog/mo...</p></li></ul>