Workshop SEO + ECOMMERCE #ECOMTEAM

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  • We make your web visible

    where your customers are.

    SEO + ECOMMERCE WORKSHOP.

  • FERNANDO MUOZ

    /senormunoz /senormunoz

    /+SenorMunoz

    We make your web visible

    where your customers are.

  • We make your web visible

    where your customers are.

    REMEMBER THIS: MACHINES

    NEVER BUY

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    We make your web visible

    where your customers are.

    N de ecommerce estudiados (2015) 165 etailers* espaoles.

    De 11 ramas de actividad diferentes.

    Volumen de visitas: mn: 5.822

    mx: 44.135.016

    Volumen de facturacin: mn: 1.889,24

    mx: 183.529.268,12

    Ventas 900.000 2.465 ventas diarias

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    51,7% desktop 12,53% tablet 34,48% mobile

    (max: 77% mobile)

    We make your web visible

    where your customers are.

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    We make your web visible

    where your customers are.

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    47,22% Organic 19,33% Adwords

    16,75% Direct 4,29% email

    15,20% referral

    Traffic

    We make your web visible

    where your customers are.

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    1,02% (max: 4,67% min: 0,08%)

    Conversion rate

    We make your web visible

    where your customers are.

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    1,28% desktop 0,84% tablet 0,37% mobile

    Conversion Rate

    We make your web visible

    where your customers are.

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    160,10 (min: 16,11)

    Average ticket

    We make your web visible

    where your customers are.

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

    111.031

    Anual billing

    We make your web visible

    where your customers are.

    https://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdfhttps://www.flat101.es/estudios-flat101/estudio_ecommerce_2016_flat101.pdf

  • We make your web visible

    where your customers are.

    REMEMBER THIS: MACHINES

    NEVER BUY

  • We make your web visible

    where your customers are.

    WE ARE NOT GOING TO TALK ABOUT

    KEYWORD RESEARCH

  • We make your web visible

    where your customers are.

    1. DONT DO IT AT HOME

  • We make your web visible

    where your customers are.

    1. EAT. EXPERTISE

    AUTHORITATIVENESS TRUSTWORTHINESS

    FROM THE 2017/03 QUALITY RATER GUIDELINES

  • We make your web visible

    where your customers are.

    2. YMYL YOUR MONEY OR YOUR LIFE

    FROM THE 2017/03 QUALITY RATER GUIDELINES

  • We make your web visible

    where your customers are.

    3. LOW QUALITY PAGES GOOGLE IS FIGHTING THEM

    MAIN CONTENT IS PRESENT, BUT DIFFICULT TO USE DUE TO

    DISTRACTING/DISRUPTIVE/MISLEADING ADS, OTHER CONTENT/FEATURES FROM THE 2017/03 QUALITY RATER GUIDELINES

  • We make your web visible

    where your customers are.

    4. LOW QUALITY MAIN CONTENT INACCURATE INFORMATION

    STRETCHING THE TRUTH CREATE A FALSE SENSE OF DOUBT FACTS

    DO NOT CITE SOURCES FROM THE 2017/03 QUALITY RATER GUIDELINES

  • We make your web visible

    where your customers are.

    5. CLICKBAIT TITLES . FROM THE 2017/03 QUALITY RATER GUIDELINES

  • We make your web visible

    where your customers are.

    6. CLICKBAIT PHOTOS FROM THE 2017/03 QUALITY RATER GUIDELINES

  • We make your web visible

    where your customers are.

    2. INDEXABILITY?

  • VISITS # HTML PAGES

    WITH TRAFFIC

    INDEX # HTML PAGES

    INDEXED

    RANKED # HTML PAGES

    RANKED ALREADY

    CANDIDATES: # HTML PAGES

    CAN RANK

    CHOOSE WISELY, IS YOUR JOB.

  • We make your web visible

    where your customers are.

    3. CUSTOMER JOURNEY

    WHAT THEY WANT?

  • We make your web visible

    where your customers are.

    1. DIVIDE THEM IF THEY ATTACK DIFFERENTS

    SEARCH INTENTIONS

  • Informational query

    Transactional query

  • We make your web visible

    where your customers are.

    2. SHOW YOUR CATEGORIES PROPERLY

  • MAKE IT EASY FOR YOUR CLIENTS: LIST OR GRID? DEPENDS OF YOUR PRODUCTS

  • We make your web visible

    where your customers are.

    3. SHOW YOUR CONTENT IN CATEGORIES WISELY

  • We make your web visible

    where your customers are.

    3. SOLVE PROBLEMS: YOUR USER WILL THANK YOU

  • Objectives

    Needs

    Feelings

    Attract Interact Engage Convert

    Trigger a need

    Understand the need

    Provide solutions

    Action: Buy

    Remind a need

    Recognize a problem

    Addres a pain point

    I dont know what I dont know

    I have more questions: can yo solve?

    Deal with the inmediate need

    Be relevant Personalize Trust

    Clarify the doubt

    Validate my thoughts

    Satisfaction Reality

    Anxious Defensive Distracted Hopeful

    Ambivalent Curious Guarded Open

    Interested Frustated Excited Good

    Resolved Happy Loyal Confident

    CUSTOMER JOURNEY MAP: YOUR CLIENTES ARE NOT GOING

    TO BUY SOMETHING AT FIRST SIGHT.

  • THE CONTENT: NO CONVERSIONS.

    NONE.

    BUT THERE IS AN ATRIBUTION MODEL, SO

  • https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketers

    http://www.adinton.com/

    ALL THE CONTENT IS USELESS.

    NO CONVERSIONS. USELESS?

    ARE YOU SURE? YES. NO ASSISTED

    CONVERSION CONTENT:

    INFORMATIONAL TAKE SOMETHING FROM THOSE VISITS

    https://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttps://www.slideshare.net/adinton/the-inbounder-attribution-marketing-for-technical-marketershttp://www.adinton.com/ht