Workshop Guerrilla research methods for mobile UX UX Bristol 2011 valsplat | usability research

Denise Pires & Stijn Nieuwendijk

@denisepires, @stijnn, @valsplat

lab

2

lab

4

Valsplat?

We want people to experience the joy and ease of great digital products.

lab

7

9

test participant

test participant

moderator

simulator observer

11

11

context

Zoek de man!

context

Many great ways to get user insights on mobile UX: ›  Ethnographic research

›  Concept & Usability testing

›  Shadowing

›  Eye tracking

›  Etc.

16

17

Go light & lo fi

Test early and often

Weapons of choice › Paper prototyping

› Mock up testing

How?

All you need: › Test material

› “Real” users

› Realistic scenario’s

› Sharp observation

Test material › Most important flows

› Not just happy path

› Real copy

iPhone 10:15 PM

Mobile tax guide

Advanced Search

Help

Browse by category

My files

About

Home

Search the tax guide

Company logo

Real users › No UX-designers

› Not involved

› Ideally: target group

Realistic scenario’s › Situations

› No freebies

› Open questions

29

Sharp observation › Focus on expectation,

behavior and

interaction first

› Opinions second

Your turn!

Assignment Test a mobile app for tax consultants in a Paper prototype or

HTML demo

About the app ›  For tax consultants ›  Reference, research, referral tool for laws and articles

Research questions › To what extent can people interact with this app?

› Can it be improved? ›  If so: how?

Roles & activities › Test participant › Moderator › Observer(s)

Scenarios › Formulate scenarios, tasks and questions (about 5 min.)

Moderator ›  Let users perform the tasks as independently as possible.

Observer(s) ›  Pay close attention to what the test participant does while performing the task(s).

›  Note down every aspect and detail.

Divide the roles Let test participants grab some coffee!

Moderator & Observer › Example scenario: ‘You are at a client. You are wondering what the exceptions are regarding the window tax. You want to look this up on your tax app.’

Mock-up demo:

madebypit.com/tax

Start the test!

What did you see & learn?

48

The usability lab was only the beginning…

Go light & lo fi

Test early and often

Kill your darlings!

Thank you! denise@valsplat.nl, @denisepires stijn@valsplat,nl @stijnn www.valsplat.com