working together to entertain - enlighten - inspire
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Donate Life Hollywood. Working Together to Entertain - Enlighten - Inspire. Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign Director. Why Donate Life Hollywood?. Why Donate Life Hollywood? Research. - PowerPoint PPT PresentationTRANSCRIPT
Working Together toEntertain - Enlighten - Inspire
Donate Life Hollywood
Tenaya WallaceOneLegacy Communications Specialist
Donate Life Hollywood Campaign Director
Why Donate Life Hollywood?
Why Donate Life Hollywood? Research
• Effect of Entertainment Media on Public Willingness to Donate Organs
– People believe and are motivated by television storylines, positive and negative
– Public does not have personal experience to counter what they see on television
Donate Life Hollywood Goal
1. Increase the number of inspiring organ and tissue donation/transplant storylines
2. Increase the public’spositive perception oforgan and tissue donation
3. Increase donor designation and consent
Tell stories of Hope,
Generosity,
Transformation
and Love
Donate Life Hollywood Tactics
Build relationships
Be helpful
Engage the Donate Life community
DLH letter for ER’s season premiere – Positive letter built a relationship with
Dr. Joe Sachs– Consultation with John Wells– Best “approach” on television in “Old Times”
Donate Life Hollywood: Relationships
Donate Life Hollywood: Relationships
Engaging celebrities– Donate Life Hollywood Ambassadors– Identifying donors – Person of the Year
Donate Life Hollywood: Relationships
Donate Life Hollywood: Consultation
• Breakfast with Carol Barbee
• Shared anecdotes
• Reviewed every script
• Recommended experts
Donate Life Hollywood: Expose our Stories
• Support documentaries
• Work with talk shows
• Promote reality shows
Donate Life Hollywood: Engage the Donate Life Community
Get Activated• Join Donate Life Hollywood on Facebook• Write letters• Promote shows• Take surveys • Vote • Become a Donate Life Hollywood Fan• Become an expert • Invite Hollywood to the Film Festival• [email protected]
Donate Life Film Festival
• Workshops• Screenings• Experts
Be a resource!Expand our network!
Donate Life Hollywood Results
“The Three Rivers Effect”
• 6% nationwide increase
• 4 consents
• 10 lives saved/enhanced
• Thousands of registrants
• CBS partnership
www.DonateLifeHollywood.org