what’s upwhat’s up

1

News Update May 2011 News Update May 2011

4

n 25th April 2011 those hanging out on Facebook, or tweeting away had the opportunity to observe an online business supernova ‘I Wear Me’. Little would

one guess that this brand new star (or new star brand) in the constellation of Indian online retail businesses is headed by a non-conspicuous girl-next-door, in this case our own - Hina.

O

NICC Alumnus Hina Palkargoes entrepreneur, making her mark

in the online retail business jungle

“I Wear Me is not just your brand, it’s your statement. - says Hina - You express yourself in so many ways. What you wear is among the most important. Call it fashion, call it style – it’s just your way of telling the world who you are. And what you believe in. ‘I Wear Me’ respects and reflects this attitude. It captures all that’s unique, creative, sporty and designer about you.‘I Wear Me’ aspires to create a global youth T-shirt brand that reflects and celebrates individuality. We infuse art and design creatively into fashion to create an amazing and unique clothing brand. I Wear Me uses ProModal & Cotton, a special fabric combination that gives you a luxurious soft feel combined with strength and fineness. Every T-shirt has been put together by professional designers who have carefully designed all the merchandise with great aesthetic value is set to appeal to a wide audience.”

‘I Wear Me’ T-shirts are a blend of 100% soft cotton and luxurious modal. What you get is a luxurious soft feel of modal combined with the strength and fineness of cotton. Our T-shirts are crafted with great care to give you a right fit for your body. A soft flow dyeing technique ensures the color looks fresh and young always. We use various kinds of screen printing technology depending on the nature of the design. Our T-shirts are printed with eco-friendly inks giving a soft and seamless feel on the garment.

Experience a new change. Wear what you are!

Working it

My Way

www.iwearme.in

what’s upwhat’s up

2 3

In Focus

A melange of open panel discussions, interactive workshops, exhibitions, competitions, and passionate participation highlighted the inaugural Momentum India 2011, the first Indian Media & Design Education Conference, organized by NICC, International College of Media & Design, held at NIMHANS Convention Centre, on 23rd and 24th April, in Bangalore.

Enthusiastic response to aFirst Indian Media & DesignEducation Conference,organized by NICC

Dr. Akash K Rose, Director, NICC, (formerly Consultant Scientist, Govt. of India Projects, and Dev. Team Member, Committee on Science & Technology in Developing Countries) spoke about the potential eminence as a design platform for the world and the need to create awareness of the pivotal role

omentum India 2011 was formally inaugurated by Dr. S Ghosal, Head of International Collaborative R&D,

National Institute of Design, Bangalore, Mr. Vikram Dutt, Documentary Film Maker, Educationist & Activist, Ms. Aleksandra Rose, Dean, NICC and Mr. John Cosgrove, eminent Photo Journalist from New Zealand by lighting the ceremonial lamp.

“It is our mission to establish Momentum India as a platform of collaboration between a spectrum of National sectors, organizations, institutions and individuals who are moving towards positive, inclusive attitude to Design, and Media & Design Education, and actively promote its importance as an essential link in economic, industrial and social development and innovation for the greater good of all. We see Momentum India 2011 as the foundation stone towards attaining these objectives” said Ms. Aleksandra Rose, Dean, NICC, International College of Media & Design. of design as well as enormous career potential in the

current global industrial and commercial context. He also highlighted the importance of professional implementation of Design as not only a key career specialization, but also as a prime driver in the Nation’s socio-economic profile. He drew parallels with the urgent need for the Nation to address the application of scientific Design to systems of Healhcare and allied areas.

During the inaugural address Dr. S Ghosal, shed light on Design, Quality and Creativity in Design, emphasizing the

need for design students to think out of the box. He stressed on the need for students to take design as a challenge to bring out user friendly products and services that lead to better quality of life. He also underlined that the budding designers should work as synthesizers, inventors and engineers to bring out life changing design.Mr. Vikram Dutt spoke effectively on ideation in design. He stressed on the importance of keeping in mind all sections of the society while designing. He cited the example of several products which are not suited for the physically challenged and encouraged the students to come up with innovative products which provide all inclusive solutions.

iNICCiatives - The Exhibition

Eminent photo journalists, John Cosgrove and Vino John shared their vast experience with the participants through several workshops, open panel discussions and Q&A session conducted during this two day event. Workshops on Communication Design by Vipin Chandran and Art & Composition in Photography by Jeevan Pathare, also saw large participation, adding to the success of the event.

‘iNICCiatives’ - exhibition of Media and Design projects by NICC Students, and ‘Capture Momentum’ Photo-Competition Winners entries left a lasting impression on participants, dignitaries and visitors alike. The exhibition of projects by NICC students saw some unique designs like Laasya, a system of products specifically designed for Bharathnatyam Dancers, Neonatal Baby Care Kit meant to educate mothers and nannies on the finer points of baby care, Lab Box, a kit that is designed for understanding essentials for keeping Labrador dogs. Stunning photographs by NICC Students on Macro, Wildlife, People, Abstract, Nature and Culture won many a heart during the exhibition. Selected photographs by students on nature and life formed an important part of the exhibition, as a result of an 8-month long effort of NICC’s Creative Outreach Program conducted at Presidency School, Bangalore South.

Photography: Praveen P., NICC

M

what’s upwhat’s up

1

News Update May 2011 News Update May 2011

4

n 25th April 2011 those hanging out on Facebook, or tweeting away had the opportunity to observe an online business supernova ‘I Wear Me’. Little would

one guess that this brand new star (or new star brand) in the constellation of Indian online retail businesses is headed by a non-conspicuous girl-next-door, in this case our own - Hina.

O

NICC Alumnus Hina Palkargoes entrepreneur, making her mark

in the online retail business jungle

“I Wear Me is not just your brand, it’s your statement. - says Hina - You express yourself in so many ways. What you wear is among the most important. Call it fashion, call it style – it’s just your way of telling the world who you are. And what you believe in. ‘I Wear Me’ respects and reflects this attitude. It captures all that’s unique, creative, sporty and designer about you.‘I Wear Me’ aspires to create a global youth T-shirt brand that reflects and celebrates individuality. We infuse art and design creatively into fashion to create an amazing and unique clothing brand. I Wear Me uses ProModal & Cotton, a special fabric combination that gives you a luxurious soft feel combined with strength and fineness. Every T-shirt has been put together by professional designers who have carefully designed all the merchandise with great aesthetic value is set to appeal to a wide audience.”

n 15th - 17th May 2011, Hyderabad’s International Art Center Kalanirvana hosted ‘Frames of India’, a Photography and Painting

Exhibition, held at the State Art Gallery. Among twenty one artists who were selected to exhibit their work, Sneha Sawnhey, postgraduate student of NICC, exhibited her photographic take on the theme.

O

‘I Wear Me’ T-shirts are a blend of 100% soft cotton and luxurious modal. What you get is a luxurious soft feel of modal combined with the strength and fineness of cotton. Our T-shirts are crafted with great care to give you a right fit for your body. A soft flow dyeing technique ensures the color looks fresh and young always. We use various kinds of screen printing technology depending on the nature of the design. Our T-shirts are printed with eco-friendly inks giving a soft and seamless feel on the garment.

Experience a new change. Wear what you are!

Working it

My Way

www.iwearme.in

The waySawhney saw it

Prominent guests at the inauguration of ‘Frames of India’ included Jean-Manuel Duhaut, Director Alliance Francaise, Hyderabad, as Chief Guest, and Chandana Khan, IAS, President, Hyderabad Art Society, as Special Guest. The exhibition was curated by Ashis Pahi, Director Kalanirvana.

Sneha’s photographs captured two seemingly very different subjects, but actually narrating one story - our spirituality. 'Poetry in the walls' speaks of the silence in the structure resonating thoughts and words of all visitor souls - we all experience spaces differently, and they leave a mark on us, but we too leave something of ourselvesbehind in them. 'Happy squirrel' is a metaphor for a simple philosophy - even in the cracks of life you can find happiness if you want to.Photographs were captured during the Karnataka OBT Tour, organized by NICC in March 2011.

‘What’s Up’ © is prepared and published by

Photographs and written material: NICC students and faculty

www.niccindia.org