wordpress & seo tutorial · 2014-05-29 · tutorial 2017. 2 basic set up. loading your post to...

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1 Wordpress & SEO Tutorial 2017

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Wordpress & SEO

Tutorial

2017

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Basic Set Up

Loading Your Post to Wordpress3

1. Add Media- this is what you click to add your images into your post.2. Status- this is the drop down that you will choose either “draft” or “pending review”. If you are

still working on a post, save it as a draft. If your post is complete and you are ready for Jemima to finalize, save it as pending review. Don’t click publish!

3. Categories- this is where you will select 1-5 categories that fit your post. Make sure to un-click Uncategorized!

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Tags & Featured Image4

1. Tags- this is where you will choose 2-3 tags for your post. A tag is one word or a phrase that describes your post. When you start typing, you will see tags that have been used previously that will pop up.

2. Featured Image- This is where you will set the featured image of your post. This is the image that will be pulled for the homepage of BVTMB as well as the image that will be pulled when sharing via social media, so select one that best describes your post. If you have created a “fancier” image in Picmonkey or Canva, this is one place you would use it.

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SEO

SEO in Wordpress6

What makes great SEO?Remarkable content:

Strive to be authoritative, hyper-targeted and even controversial.

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The Basics of SEO

What is On-Page OptimizationContext is in and Keyword Stuffing is out.

SEO for blogging is simple and can make a huge impact!

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Page Title15 – 65 characters in length

Best Practices:

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Page URLClose variants to page title and headline.

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Headers (H1, H2, H3, etc.)Styling your Blogs in Chronological Order

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Headings Best PracticesStyling Your Blogs

Best Practices:

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ImagesBasics: Alt Text & Descriptions::The alt text (or alt tags) is added to an image so there will be a descriptive text when the image for whatever reason can’t be displayed to the visitor (reasons may be they have turned off images in their web browser or are using a screen reader due to a visual impairment) Make sure the alt text includes the SEO keyword for that page and relates to / describes the image. While most visitors don’t see the alt text, search engines do and they index the images based on them.

Do not use one word in your alt tag: Example: dog. Do not stuff keywords in your a lot tag: Example: puppy, dog, puppiesDO use a descriptive sentence in your alt tag: A Dalmatian puppy sitting on the sidewalk.

SEO in photos ::Yoast SEO content analysis specifically checks to see whether you have at least one image with an alt tag thatcontains your focus keyword. In general: if a keyword would be useful for finding something that is on the image, include it in the alt tag if you can. Tagging your photos appropriately helps get the coveted green light!

See the Photo & Graphics Guidelines PDF for more details on this.http://burlingtonvt.citymomsblog.com/bvtmb-team-resource-page/

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Inbound Links Linking to other BVTMB Blog Posts

Best Practices:•

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Outbound Links Linking to outside resources

Best Practices:•

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Example of Great Linking 17

Meta Descriptions <150 characters

Best Practices:•

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Like, Share, and Comment!We encourage you all to like, share and comment on posts as much as

possible! It helps with our reach, which allows all posts to be seen more!

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