wordpress goodness for food bloggers: food and wine conference 2014

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WordPress Goodness

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Post on 03-Sep-2014

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Food Bloggers need to be using the best CMS and know how to take care of their sites. Find out which plugins to use for recipes, social media and security.

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Page 1: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

WordPress Goodness

Page 2: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Presented by:

Renee Dobbsmagnoliadays.com@reneedobbs

Judi Knightnewtricks.com@judiknight

Page 3: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Yummy . . .

Page 4: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Comes in two flavors:

One – Vanilla :WordPress.com - which is free and it is hosted for you by Automattic. You don’t need domain or hosting. Good for a basic blog. Has limitations for businesses and revenue.

Page 5: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Comes in two flavors:

Two Chocolate:WordPress.org - the full free version, but you need hosting and a domain. Easy to install free through hosting company. Customization is limitless.

Page 6: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Why WordPress?

• It is open source software. • Huge community develops it, creates

themes and plugins & teaches people about it through Meetups and WordCamps and online tutorials.

• Once customized it is very easy to add content and new functionality.

• 1000s of Themes free or premium.• 1000s of plugins which add functionality. • WordPress powers 22% of all websites.

Page 7: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Set Up Your WordPress Site

• Many themes to choose from• Mobile ready • WordPress gives 1000s of options• Avoid popular food themes• Be unique to attract right audience• Header, typography, colors, layout• Don’t try to appeal to everyone

Page 8: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Protect Your Site Plugins

Down with spammers• AkismetBetter safe than sorry• Backup Buddy• VaultPress• Back WP-UP• WordFence• Sucuri• Limit Login Attempts

Page 9: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Recipe Plugins

Make or break your SEORecommended:• Ziplist• EZ Recipe• RecipePress

Page 10: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Social Plugins

• Social Media Widget• Floating Social Bar• Jetpack• Click to Tweet• Facebook Like Box• Pinterest PinIt button

Page 11: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Calls to Action

• Opt-in Monster• Notification Bar• MailChimp Opt-in

Page 12: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Keep Them on Your Site

• Related Posts• Collapsing Categories• Cross Link Your Posts

Page 13: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Keep Them Coming Back

Want return visitors?

Build Your List!Email Service Providers• Mail Chimp Account• Mad Mimi • FeedBurner

Page 14: WordPress Goodness  for Food Bloggers: Food and Wine Conference 2014

Money Money Money

• Affiliate Links • Amazon Links• Ad Sense• Products• eBooks• Classes