wordpress does ecommerce

WORDPRESS DOES ECOMMERCETONY CECALA, PH.D. DIGITAL MARKETING CONSULTANT

WORDPRESS DOES ECOMMERCE @TONYCECALA

image: econsultancy.com

http://econsultancy.com

https://assets.econsultancy.com/images/0006/5268/INFOGRAPHIC_-_FINAL_-_Infographic-E-commerce-Across-The-Globe.pdf_2015-07-16_15-09-14.png

TODAY, 50.3% OF ECOMMERCE TRAFFIC ORIGINATES FROM A MOBILE DEVICE SUCH AS A CELL PHONE OR TABLET.Source: Shopify

https://www.shopify.com/blog/16794380-3-ecommerce-trends-you-need-to-know-for-a-profitable-2015

THE AVERAGE CONSUMER WILL SPEND OVER $1,200 PER YEAR AT ONLINE STORES.

Source: TrueShip

http://www.trueship.com/blog/2014/06/13/shocking-statistics-reveal-top-five-reasons-to-consider-implementing-order-management-software-into-your-ecommerce-hub/#.VWSMvtLBzGd

ECOMMERCE SOFTWARE BUYERS SPEND AN AVERAGE OF 2-4 WEEKS SEARCHING FOR THE PERFECT SOLUTION.Source: Capterra

http://www.capterra.com/ecommerce-software/user-research


PRICE IS ONLY THE 4TH MOST IMPORTANT CONSIDERATION WHEN MERCHANTS ARE LOOKING TO BUY ECOMMERCE SOFTWARE, BEHIND BOTH FUNCTIONALITY AND EASE OF USE. Source: Capterra

http://www.capterra.com/ecommerce-software/user-research


WHAT DO YOU WANT TO SELL?

▸ physical products

▸ digital products

▸ professional services

▸ event tickets

▸ club memberships


WORDPRESS ECOMMERCE PLUGINS


WORDPRESS ECOMMERCE PLUGIN MARKETSHARE

https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/

7.1%

84.1%

WooCommerceWP eCommerceEasy Digital DownloadsJigoshopWP eShopWP eStoreMarketPressShopp

data from Builtwith


WORDPRESS ECOMMERCE PLUGIN MARKETSHARE

https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/

5.9%8.9%

10.7%

10.9%

3.7%16.4%

44.3%

WP eCommerceEasy Digital DownloadsJigoshopWP eShopWP eStoreMarketPressShopp

data from Builtwith


WORDPRESS ECOMMERCE PLUGIN RATINGS

RATING

1 2 3 4 5

3.43.4

3.63.8

4.44.54.5 WooCommerce

Easy Digital DownloadsJigoshopShoppWP eShopWP eCommerceMarketPress

data from WordPress.org

http://wordpress.org


WOOCOMMERCE


▸ free WordPress plugin

▸ built-in CSV import/export

▸ Gold Cart premium extension for $47

▸ product search capabilities

▸ payment gateway integrations (includes Authorize.net, SagePay, and iDeal)


▸ Display Settings


▸ PaymentGateways


▸ Products display in list form unless you have the Gold Cart paid extension

▸ or use the WP eCommerce Grid View plugin


▸ Add a Product Shortcode


EASY DIGITAL DOWNLOADS


▸ several options

▸ Cart 66 Lite

▸ Cart 66 Pro

▸ Cart 66 Cloud


▸ Cart 66 Cloud Settings


▸ Cart 66 ProductSettings


▸ Cart 66 Variable Product Settings


▸ Cart 66 MembershipSettings


▸ Free core plugin

▸ Additional features and support are extra cost

▸ Default payments: Google Checkout, PayPal Express or Standard, 2Checkout, and Manual/Offline payments.

▸ Shipping options: flat rate ship items, free shipping, tiered shipping (by weight, cost, or item quantity)


RAINMAKER PLATFORM

▸ What is it?

▸ What are the benefits?


“RAINMAKER BEING A HOSTED PLATFORM: YOU DON’T NEED HOSTING. THAT BY ITSELF BRINGS THE PRICING DOWN CONSIDERABLY.

Oliver Nielsen https://www.webmatros.com/blog/website-now-new-rainmaker-platform/


“RAINMAKER IS TAILOR-MADE TO THE NEEDS OF CONTENT MARKETERS



“NOW I CAN FINALLY GET BACK TO PRODUCING HIGH-QUALITY LEARNING CONTENT”



NON-WORDPRESS OPTIONS

▸ tonycecala.bigcommerce.com

http://tonycecala.bigcommerce.com


▸ Enterprise solution for global brands with an IT department

▸ Open Source, but requires Partners and Developers to install and work properly

▸ Essentially, this is Enterprise software, with a Community version.


YOUR GONNA NEED A MAGENTO PARTNER, PERIOD.

‣ Shopify POS (point of sale) can link offline and online sales in one system.

Shopify Plus powers eCommerce for major global brands, like Budweiser, Tesla, and the LA Lakers.

It’s may not be for you (yet), but it shows the level of expertise and scalability of the platform for global eCommerce.


▸ sell Kindle books

▸ sell Paperback books

▸ list and sell anything

▸ FBA - fulfillment by Amazon


▸ sell new and used items

▸ easy to use

▸ the cost is for an items “listing” plus other advertising features

▸ payment processing handled by eBay directly

▸ earning a high feedback score is essential for trust and success


YOU BUILT IT, NOW WHAT?

▸ What do real people think of your web site?

▸ Get other viewpoints on your website

▸ Free user commentary at peek.usertesting.com

http://peek.usertesting.com


RESOURCES

▸ WordPress eCommerce Platforms Guide

▸ 6 Handy Free WP eCommerce Add-ons

▸ 12 Useful Free WooCommerce Extensions

▸ 15 Fabulous Free Easy Digital Downloads Add-ons

▸ 75 eCommerce Facts, Quotes & Statistics that Will Blow Your Mind

▸ U.S. online retail sales will grow 57% by 2018; projected growth

https://www.sellwithwp.com/wordpress-ecommerce-platforms-guide

https://www.sellwithwp.com/6-handy-free-wp-ecommerce-add-ons/

https://www.sellwithwp.com/12-useful-free-woocommerce-extensions/

https://www.sellwithwp.com/15-free-easy-digital-downloads-add-ons/

https://receiptful.com/blog/75-ecommerce-facts-quotes-statistics-that-will-blow-your-mind/

https://www.internetretailer.com/2014/05/12/us-online-retail-sales-will-grow-57-2018

FIND THIS PRESENTATION ONLINE AT: slideshare.net/networker

Photo Credit: Fosforix (CC BY-ND 2.0 license)

THANK YOU.

@TONYCECALA

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