wordpress 101 - self-administered small business web sites and/or blogs; wordpress.com vs...

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Take Control: Self- Administered Small Business Web Sites and/or Blogs By Michael Yublosky The Web “Professor” 9-30-14

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4 Questions about WordPress for Small Business wseb Sites and/or Blogs. What is WordPress? Why you should use WordPress for your small business Web site and/or blog? What is the difference between WordPress.com and WordPress.org for small business? What are some of the important features and differences between WordPress.com and WordPress.org for small businesses?

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Page 1: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Take Control: Self-Administered Small Business

Web Sites and/or Blogs

By Michael YubloskyThe Web “Professor”

9-30-14

Page 2: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Outline

What is WordPress?

Why You Should Use WordPress

WordPress.org vs WordPress.com

Main Features and Differences

Page 3: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

1. What Is WordPress?

WordPress is a free and open source Web site and/or blog publishing tool

based on PHP and MySQL

uses theme based architecture (child themes, custom themes)

with many add ons called plugins (small programswork within WordPress and your theme) and Widgets

Page 4: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

ThemesTemplate, wire frame, layout

Easily change look (almost instantaneously) while using most of the information on site (stored in folders)

Some allow built in flexibility (colors, fonts, sizes,even layouts)

Page 5: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Plugins

Pre-written programs (mostly free or requesting donations)

Allow custom features, functions

Page 6: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Widgets

Areas within a theme where you can add text, images, videos, and other plugins

Page 7: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

2. Why You Should Use WordPress

Content Management System (CMS)

Built for Search Engine Optimization (SEO)

Other CMS (Joomla, Drupal) Platforms and Publishing Options (on site builders, software)

Flexibility and Expandability

Portability

Support is out there

Control your destiny

Responsive designs (all in one) available

Page 8: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

3. WordPress.com vs WordPress.org

.org – a la carte on hosted sites with unlimited space generally including email accounts

.com (free) – ads, limited business,no ecommerce, 3 gb space, no email

.com (upgrades) – Premium $99/yr Business $297/yr, Enterprise $500/yr, VIP $1,250/yr or $5,000/yr

Page 9: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Support

.org – varies per host, on line forums, communities, reasonably priced technical

.com (free) – on line forums, communities

.com (upgrades) - varies

Page 10: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Backups

.org – you are responsible to perform or can pay for, use plugins, etc.

.com – they provide

Page 11: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Themes

.org – uses free, premium and custom themesCan modify in styles editor, files or add child themes

.com (free) – use only free themes, no style editing

.com ($ upgrades) – styles editing $30/yrpurchase custom themes (from $20/yr), unlimited custom themes $120/yr

Page 12: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Plugins

.org – free, premium, custom

.com (free) – not allowed

.com (VIP) – $1,250/mo or $5,000/mo

Page 13: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Maintenance and Security

.org – Updates, maintenance and security are your responsibility.Not difficulty to manage... orCan opt for a managed site ($$$)

.com – done for you

Page 14: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Hosting Expense for .org

Hosting <$10/moOn site recommended by WordPress

Page 15: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Domains

.org – custom, select from available< $15/yr

.com (free) – always 'yourname.wordpress.com' * based on one-time usage availability

.com (upgrade) – option at additional $3 registration, $15/yr + cost of URL

Page 16: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

.com Premium Features

Page 17: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org
Page 18: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org
Page 19: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org
Page 20: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Analytics (Measurement Tools)

.org – can add free such as host analytics, Google analytics as well as premium. WordPress stats are also available

.com – limited to WordPress analytics

Page 21: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Monetization

.org – whatever you wish. Ads, ecommerce, interactive, etc.

.com – need 25,000 page views to sell ads and then split revenuePremium services

Page 22: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Control

.org – you own your data and informationCan move if don't like host, changes

.com – read the rulesWordPress can delete your site at any time for

rules violationsWordPress can change your themeWordPress will promote themselves as your

host

Page 23: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

4. Important Features and Differences

Between Wordpress.comand WordPress.org

Page 24: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

.org Dashboard (landing)

Page 25: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Slightly Different Sidebars

.com

.org

Page 26: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Premium Options .com

Page 27: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Shopping Cart for Premium

Page 28: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Theme Options From 'Appearance'

Page 29: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

.com Themes

Page 30: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

.org Themes

Page 31: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Upload A ThemeDownloaded and/or Purchased

From Hard Drive

Page 32: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Search For Themes Via Features

Colors, Layout, Featuresor Subject

Page 33: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

New Posts Appear in Chronological Order

on Blog Page

Page 34: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

New Post Dashboard

Option to Allow Comments

Page 35: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Visual or Text (html) Mode

Page 36: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Upload Media

Page 37: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Categories and Tags (Aid Search)

Page 38: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Pages (are Static)

Page 39: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Page Dashboard

No Categories or TagsCan Determine Order on

Navigation Bar (Menu)Option to Allow Comments

Page 40: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Widgets (Vary Per Theme)

Page 41: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

Plugins(only with .org vs. free .com)

Page 42: WordPress 101 - Self-Administered Small Business Web Sites and/or Blogs;  WordPress.com vs WordPress.org

WordPress Small BusinessWeb Sites and/or BlogsCoaching and Tutoring

Michael [email protected]

847.209.6335