wordpress 101 - how to use wordpress for your business website

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WordPress Basics Getting Started with WordPress as your Website Publishing Tool Jeff Bennett www.DigitalSplashMedia.com

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Every business needs a website. But historically, to build a website, you either needed to know how to code, or hire someone who did. Now, with the advent of free, open source internet publishing tools like Wordpress, you don’t HAVE to know how to code. Wordpress is a very capable online publishing tool and content management system that you can use to build your entire website with – not just a blog. This presentation contains material from a workshop on Mau with an introduction to how to use Wordpress to set up a basic website.

TRANSCRIPT

Page 1: Wordpress 101 - How to Use Wordpress for Your Business Website

WordPress Basics

Getting Started with WordPress as your Website Publishing Tool

Jeff Bennett

www.DigitalSplashMedia.com

Page 2: Wordpress 101 - How to Use Wordpress for Your Business Website

Introductions

• Your name & company/business

• Have you ever used Wordpress?

• What do you hope to get from this workshop?

WordPress Basics

Page 3: Wordpress 101 - How to Use Wordpress for Your Business Website

<html>

Engineer

System Analyst/Programmer

Software Engineer

Multimedia & Web Developer

Page 4: Wordpress 101 - How to Use Wordpress for Your Business Website

WordPress BasicsObjectives:

Learn how to set up a basic business website using Wordpress

Page 5: Wordpress 101 - How to Use Wordpress for Your Business Website

A lot of content to coverNeed to stay on topic

May have to defer questions to later

WordPress Basics

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Topics

Acvivation & Sign-up The DashboardThemesSettingsCreating PostsCreating PagesPages vs PostsEditing Posts & PagesCategories & TagsManaging CommentsSite Structure/OrganizationStatic Home PageLinksMedia LibraryWidgetsPolls & RatingsWordpress.orgInstalling Wordpress.orgPluginsUsersContact PagesCustom FieldsPage TemplateseCommerceBackupsSecurityUpdatingImporting

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Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

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www.DigitalSplashMedia.com

Content will be posted online:

Page 9: Wordpress 101 - How to Use Wordpress for Your Business Website

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

Page 10: Wordpress 101 - How to Use Wordpress for Your Business Website

Every Business NEEDS a Website

Page 11: Wordpress 101 - How to Use Wordpress for Your Business Website

But historically, to build a website, you

needed to know how to code

Page 12: Wordpress 101 - How to Use Wordpress for Your Business Website

... or hire someone who did

Page 13: Wordpress 101 - How to Use Wordpress for Your Business Website

But with the advent of free Internet

publishing tools like Wordpress

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Geek-speaknot required!

You don’t have to know how to code

Page 15: Wordpress 101 - How to Use Wordpress for Your Business Website

Though it started as a blogging platform,

Wordpress is now a very rich online

publishing tool used for building entire websites

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For example...

Page 17: Wordpress 101 - How to Use Wordpress for Your Business Website

For example...

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So, why is this good news for you?

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You can build this...

without knowing this

Page 20: Wordpress 101 - How to Use Wordpress for Your Business Website

You just use a simple text editor to create

and edit pages

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Are you ready to get started?

Page 22: Wordpress 101 - How to Use Wordpress for Your Business Website

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

Page 23: Wordpress 101 - How to Use Wordpress for Your Business Website

What is WordPress?

A website publishing tool that lets you build and publish websites from

your browser

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Create a website using only your browser for FREE

$0

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The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

Page 26: Wordpress 101 - How to Use Wordpress for Your Business Website

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

Page 27: Wordpress 101 - How to Use Wordpress for Your Business Website
Page 28: Wordpress 101 - How to Use Wordpress for Your Business Website

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

Page 29: Wordpress 101 - How to Use Wordpress for Your Business Website
Page 30: Wordpress 101 - How to Use Wordpress for Your Business Website

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

Page 31: Wordpress 101 - How to Use Wordpress for Your Business Website
Page 32: Wordpress 101 - How to Use Wordpress for Your Business Website

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

Page 33: Wordpress 101 - How to Use Wordpress for Your Business Website
Page 34: Wordpress 101 - How to Use Wordpress for Your Business Website

The Basic Process

Sign-up/

Install

Choose theme

Adjust settings

Write a page

Publish

Page 35: Wordpress 101 - How to Use Wordpress for Your Business Website
Page 36: Wordpress 101 - How to Use Wordpress for Your Business Website

If you’re familiar with Micrsoft Word or another word processor,

you should be able to get the hang of Wordpress

Page 37: Wordpress 101 - How to Use Wordpress for Your Business Website

Before we jump in...

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Flavors

.com.org

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.comHosted for youLimited themesLimited optionsLimited flexibility

BUT FREE!

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.orgTons of themesTons of optionsTons of flexibilityFree software

You have to buy the web hosting plan

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Web Hosting?

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A company that rents web server space for your

website

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Which flavor is right for

you?

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We’ll cover that later,

but for now...

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Let’s start with .com

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Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

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WordPress Basics

Sign-up and Activation - A Brief Video

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WordPress BasicsBuilding a Site in < 4 Minutes

Time-lapse Video(a preview of what we’ll be doing here)

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From this ...

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To this

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Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

Page 52: Wordpress 101 - How to Use Wordpress for Your Business Website

Wordpress Guided

Tour

Wordpress Guided Tour

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The Dashboard

Customize Layout

Expand/Collapse Menu

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Themes

Search

Appearance

Browse

Preview

Activate

Options - not all themes created equal

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Settings

GeneralWritingReadingDiscussion

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Creating Posts

Title

Type or paste content

Insert imagesFormatting icons

Click for all icons

Publish options

Categories

Tags

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Creating Pages

Similar layout as posts

Attributes instead of Categories and Tags

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Posts vs Pages

Posts PagesTime-based content displayed in reverse chronological order - more “bloggy”

Pseudo-static pages used to create web pages for non-changing information like contact, about, events, products, services, etc. Not listed by date, and they don’t use categories and tags

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Editing Posts & PagesSelect Edit under either Posts or Pages

Select item to edit

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Categories & Tags

Categories - helpful for organizing your posts by topic

Tags like keywords

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Managing Comments

UnapproveApproveSpam

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Site Structure

Organize your site’s pages according to your business needs

Order pages using the order attribute in the Pages section

Menu editor in Wordpress 3.0 will make this better and easier

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Static Home Page

First create a page that will be your home page

Under Settings > Reading click on A static page in the Front page displays section & select the new home page for Front page and new blog page for posts page

Create another new page that will be for blog posts

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Links

Optional if you want to have a set of links in your sidebar

Page 65: Wordpress 101 - How to Use Wordpress for Your Business Website

Media Library

Upload and manage photos, video and other media

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Widgets

Content for your sidebar & footer

Drag-n-drop widgets with your mouse

Find it under Appearance menu

Useful Widgets:Recent PostsArchivesCategoriesRSS

Some themes include extra widgets

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Polls & Ratings

Ratings - people can rate posts

Polls - requires account with PollDaddy.com

Included with .com, need plugins for .org

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Wordpress.com Upgrades

Your own domain name - $9.97/year

Custom CSS (extra flexibility for changing your theme) - $14.97/year

Applies to .com, not .org

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Wordpress.orgMuch the same as .com as far as interface goes

Lots more themes

Lots more options via plugins

Tons of flexibility

You have to sign up with a web host

BlueHost.com - very affordable ($6.95/month), good options, easy Wordpress installation

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Installing Wordpress.org

Pick a version

Pick a non-default username and a good password (and remember that password!)

Where to install it

Name can be changed later

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Plugins

There’s a plugin for that!

Essential:Akismet - stop spam

Plugin menu item

Hundreds, maybe thousands of plugins available

Add functionality to your site

Add new plugins via Add New

Page 72: Wordpress 101 - How to Use Wordpress for Your Business Website

Users

Add many other users with varying levels of permission

Available in .com & .org

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Contact Forms

Need a plugin if you want more than the standard comment form included on pages and posts by default

Contact Form Plugins:-Fast and Secure Contact Form-cforms

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Custom Fields

Powerful feature in posts that provides ability to add extra information to posts

Requires a theme that supports it or extra coding

Don’t worry about it for now. Topic of a more advanced workshop.

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Page Templates

Ability to create pages using different templates

Some themes have multiple templates defined. Many do not.

Addressed in more detail in a subsequent workshop

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eCommerce

Lots of options:

Text links to 3rd party stores (cafepress)

PayPal buttons using PayPal as both shopping cart and payment gateway

3rd Party shopping cart buttons

Plugins

More detail in a subsequent workshop

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BackupsVery Important!

Minimum backup of core Wordpress data using Tools > Export

Full Wordpress database backup using phpMyAdmin plugin

Service: Online Backup for Wordpresswordpress.backup-technology.com/

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Security

Delete default admin username

Hackers are out there!

Choose good password

Keep up to date with latest version of Wordpress and Plugins

Security Scan Plugin

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Upgrading

Back up first!Database and Files

Disable Plugins

Automatic Update

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Importing

Import content from other Wordpress site, Blogger and more

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Wordpress 3.0

New in 3.0

Menu Manager

New default theme

Custom background & headers

Custom post types

and much, much more

www.mauiwordpress.com/?p=15

Page 82: Wordpress 101 - How to Use Wordpress for Your Business Website

Analytics & Site Stats

Google Analytics

Webserver stats

.com stats in dashboard

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Themes RevisitedAll themes are NOT created equal

Different themes - different options and customization

Free themes and premium ($) themes

Some Themes with good customization options:

Suffusion (free)Twenty Ten (free, Wordpress 3.0 for .org, available now in .com)Indy PremiumSimple IndyUnder the InfluenceArthemiaThesis ($)

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Which flavor is right for

you?

Page 85: Wordpress 101 - How to Use Wordpress for Your Business Website

Intro

Conceptual Overview

Demonstration & Guided Tour

Live Demo + Hands-on Interaction

Agenda

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WordPress ResourcesDigitalSplashMedia.com

MauiWordpress.comWordPress.tv

codex.wordpress.orgTwitter.com/DigitalSplash

Twitter.com/MauiWordpress

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Wordpress 201A new Wordpress workshop coming soon.

Topics to include:

•Plugins in more depth•Photo galleries•Forms•Custom Fields•Tweaking themes by editing the stylesheet•Page templates•eCommerce

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