@KelleyLynnK

Taking the Dread out of Blogging

December 20131 #wclv

Today’s Takeaways Getting started

Avoiding “abandoned blog” syndrome

Feeding the content beast

Blogging is like flossing

Getting the most out of your blog

You can be famous!

December 2013#wclv2

December 2013#wclv3

December 2013#wclv4

December 15, 20135

Companies with blogs have 55%

more visitors, 67% more leads

Mission Statement

A mission statement is a informal statement

of the purpose of your blog. It provides "the

framework or context within which your blog’s

content is formulated.

In simplest terms, the mission is the blog's

reason for existence, and vision is what it

wants to be.

Adapted from Wikipedia December 2013#wclv6

December 2013#wclv7

85% of corporate

blogs have 5 blog

posts or less --

Eloqua

Thought Leadership

Position you/your

company as an expert

Share

knowledge, insight

Communicate key

messages

Job Search

Showcase your skills

Increase digital

footprint

Share a Passion

“Business blogs provide the opportunity for companies

to start conversations about their products, services

and brands.” – Blogging for Dummies

Reasons for Blogging

Drive traffic through SEO

Keyword-dense blogs enable

traffic to “self-qualify”

The Julie/Julia Project

“My Dad Reads too Many

Books”

December 20138 #wclv

Blogging is like Flossing

Frequency

Blog regularly

Links

Build traffic

Objectivity

Provide value

Short

500 words

Search

Keyword terms

December 20139 #wclv

December 2013#wclv10

Blog Content

News articles

News recaps

Opinion pieces

Hot topics

Events

Interviews

Customer stories

Trends

First-hand

experience/insights

Industry reports

December 2013#wclv11

Useful tool: Editorial calendar widget:

http://stresslimitdesign.com/editorial-calendar-plugin

SEO Tips

Select a keyword

Keyword strategy

In title

In first sentence

2nd time in first

paragraph

In second paragraph

Yoast SEO plug-in

Best Practices

Include your name

Company/client name

Full terms and

acronyms

Twitter hashtags

Others mentioned

December 2013#wclv12

Sree’s #1 Rule for Social Media…

Be Interesting

helpful

useful

informative

relevant

practical

actionable

timely

December 2013#wclv13

generous

credible

brief

entertaining

fun

occasionally

funny

Images

December 2013#wclv14

3 Tips on Comments

Always moderate

Comment on other blogs

Don’t confuse comments with

analytics

December 2013#wclv15

December 2013#wclv16

Be creative!

Have fun!

Interactive Discussion

Kelley Lynn Kassa

KLKassa@MidnightOilComm

s.com

@KelleyLynnK

December 2013#wclv17