Whose Blog Is It Anyway?

8.7.10Amanda & Lauren

http://www.youtube.com/watch?v=wKB7zfopiUA&feature=player_embedded

It looks like improv, but it’s not.

You must have company.

Just start Googling…

Is it funny or is it awkward?

• Will this blog concept reach its intended public?

• Why does it (or will it) matter to them?

• Will they get the joke? (Consider all possible audiences)

Improv Everywhere’s “No Pants Subway Ride”

Energy Company Editorial CalendarJanuary:How is your resolution going? Check your AC, spring is coming!

July:Fourth of July Safety TipsVacation Season Hurricane Season

February:Love your environment promo

August: Moving SeasonVacation Season Hurricane Season

March:March Madness - Mad for Saving!Spring / Summer Energy Saving Tips

September:Hurricane Season Light-up Season

April:Fun ways to save with the familySpring / Summer Energy Saving Tips

October:“Scary energy facts” Hurricane Season Light-up Season

May:Moving SeasonVacation Season

November:Hurricane Season Light-up Season Holiday energy saving tips

June:Moving SeasonVacation Season Gearing up for Hurricane Season

December: Make an energy saving resolution!!Have a “Resolution” YouTube ContestHolidays sales push

Your audience can tune in at any time!Consistency shows you have the resources and

commitment to serve your public.

Season Five on LOST

mothership approach vs. spinoffs

Voice

Content – Who will carry the torch?

Content – Who will carry the torch?

MMI Editorial Calendar

Promotion

Promotion

It’s not improv.

• Research• Define audience• Build consensus and support• Establish voice• Plan for content and contribution• Connect and promote

Don’t just stand pantless in the subway for no reason.