wood buffalo artists: key survey · pdf filemarketing advice or expertise (60%) 70% of artists...

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Analysis by Hill Strategies Research of a survey of 130 artists of Fort McMurray and area for Arts Council Wood Buffalo between November and December of 2015. Of the 130 respondents, 123 are Wood Buffalo residents (at least part time). All respondents have done artisitic work in Wood Buffalo over the past three years. WOOD BUFFALO ARTISTS: KEY SURVEY FINDINGS TWO-THIRDS OF WOOD BUFFALO ARTISTS ARE WOMEN ARTISTS ARE DRAWN FROM ALL AGE GROUPS WHO ARE WOOD BUFFALO ARTISTS? 0% 10% 40% 30% 20% Under 30 30-39 40-49 50-59 60+ % of artists % of population Artists generally reflect the age groups of the overall Wood Buffalo population. 47% HAVE A UNIVERSITY DEGREE 42% OF PROFESSIONAL ARTISTS HAVE WORKED AS AN ARTIST FOR 20 YEARS OR MORE Wood Buffalo artists are highly educated and have significant training and experience in the arts. 44% CONSIDER THEMSELVES TO BE “PROFESSIONAL” That is, at various stages of building a career in the arts. MOST COMMON ARTS ACTIVITIES IN THE PAST 3 YEARS 44% MENTORING OTHERS IN ARTS 42% TEACHING ARTS TO OTHERS One-third teach art as their primary source of income. ARTISTS ARE VERY ACTIVE IN WOOD BUFFALO, ESPECIALLY TEACHING ARTISTS ARE VERY ACTIVE IN CREATING, PERFORMING, PRESENTING DIFFERENT WORKS OF ART... 54% 28% 33% Visual Arts Music Theatre SELF-EMPLOYMENT IS THE NORM AMONG PROFESSIONAL ARTISTS ACWB IS WORKING TO MEET ARTISTS’ PROFESSIONAL DEVELOPMENT NEEDS INCOME AND QUALITY OF LIFE 81% OF PROFESSIONAL ARTISTS ARE SELF-EMPLOYED IN SOME FASHION 1-9 hours per week: 4% 10-19 hours per week: 18% 20-29 hours per week: 10% 30-39 hours per week: 16% 53% OF PROFESSIONAL ARTISTS WORK AT LEAST 40 HOURS PER WEEK ON THEIR ART Over one-half of the professional artists surveyed work 40 hours per week on their art while 47% of non-professional artists work less than 10 hours per week on their artistic endeavours. Professional artists are generally satisfied with their arts activity and their life, but not their finances. RELATIVELY LOW HOUSEHOLD INCOME $179,000 $145,000 $97,000 Professional Artists Non-professional Artists Wood Buffalo Population 72% OF ARTISTS ALSO VOLUNTEER IN THE ARTS $ $ $ $ $ $ 52% OF PROFESSIONAL ARTISTS EARN LESS THAN $20,000 ANUALLY FROM THEIR ART 42% OF PROFESSIONAL ARTISTS HAVE DIFFICULTIES MEETING BASIC HOUSEHOLD NEEDS Cost of living is the greatest challenge for artists followed by arts grants and income from their arts practice. CONNECTING WITH BUSINESS AND INDUSTRY (65%) HELP WITH APPLYING FOR GRANTS OR OTHER FUNDING (64%) FINDING OR STRENGTHENING ARTIST COMMUNITY (60%) MARKETING ADVICE OR EXPERTISE (60%) 70% of artists have never applied for a government arts grant. Only 20% have ever received a government arts grant. D E SIGN Graphics by Analysis by Survey by ARTS INSTRUCTION OR TRAINING (63%) NETWORKING (53%) FINDING OR STRENGTHENING A COMMUNITY OF ARTISTS (51%) PROFESSIONAL ARTISTS NON-PROFESSIONAL ARTISTS 48% are fully self-employed 33% are both self-employed and employed by someone else

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Page 1: WOOD BUFFALO ARTISTS: KEY SURVEY · PDF fileMARKETING ADVICE OR EXPERTISE (60%) 70% of artists have never applied for a government arts grant. Only 20% have ever received a government

Analysis by Hill Strategies Research of a survey of 130 artists of Fort McMurray and area for Arts Council Wood Bu�alo between November and December of 2015.

Of the 130 respondents, 123 are Wood Bu�alo residents (at least part time). All respondents have done artisitic work in Wood Bu�alo over the past three years.

WOOD BUFFALO ARTISTS: KEY SURVEY FINDINGS

TWO-THIRDS OF WOOD BUFFALO

ARTISTS ARE WOMEN

ARTISTS ARE DRAWN FROM ALL AGE GROUPSWHO ARE WOOD BUFFALO ARTISTS?

0%

10%

40%

30%

20%

Under 30 30-39 40-49 50-59 60+% of artists % of population

Artists generally re�ect the age groups of the overall Wood Bu�alo population.47%

HAVE A UNIVERSITY DEGREE

42%OF PROFESSIONAL ARTISTS HAVE WORKED AS AN ARTIST

FOR 20 YEARS OR MORE

Wood Bu�alo artists are highly educated and have signi�cant training and experience in the arts.

44% CONSIDER THEMSELVES TO BE “PROFESSIONAL”

That is, at various stages of building a career in the arts.

MOST COMMON ARTS ACTIVITIES IN THE PAST 3 YEARS

44%MENTORING OTHERS

IN ARTS 42%TEACHING ARTS

TO OTHERSOne-third teach art as their primary source of income.

ARTISTS ARE VERY ACTIVE IN WOOD BUFFALO, ESPECIALLY TEACHING ARTISTS ARE VERY ACTIVE IN CREATING, PERFORMING, PRESENTING

DIFFERENT WORKS OF ART...

54% 28%33%

Visual Arts Music Theatre

SELF-EMPLOYMENT IS THE NORM AMONG PROFESSIONAL ARTISTS

ACWB IS WORKING TO MEET ARTISTS’ PROFESSIONAL DEVELOPMENT NEEDS

INCOME AND QUALITY OF LIFE

81%OF PROFESSIONAL ARTISTS

ARE SELF-EMPLOYEDIN SOME FASHION

1-9 hours per week: 4% 10-19 hours per week: 18% 20-29 hours per week: 10%30-39 hours per week: 16%

53% OF PROFESSIONAL ARTISTS WORK AT LEAST 40 HOURS PER WEEK ON THEIR ART

Over one-half of the professional artists surveyed work 40 hours per week on their art while 47% of non-professional artists work less than 10 hours per week on their artistic endeavours.

Professional artists are generally satis�ed with their arts activity and their life, but not their �nances.

RELATIVELY LOW HOUSEHOLD INCOME$179,000

$145,000

$97,000 Professional Artists

Non-professional Artists

Wood Buffalo Population

72%OF ARTISTS

ALSO VOLUNTEERIN THE ARTS

$ $$$

$$

52% OF PROFESSIONAL ARTISTSEARN LESS THAN $20,000 ANUALLY FROM THEIR ART

42% OF PROFESSIONAL ARTISTSHAVE DIFFICULTIES MEETINGBASIC HOUSEHOLD NEEDS

Cost of living is the greatest challenge for artists followed by arts grants andincome from their arts practice.

CONNECTING WITH BUSINESS AND INDUSTRY (65%)HELP WITH APPLYING FOR GRANTS OR OTHER FUNDING (64%)FINDING OR STRENGTHENING ARTIST COMMUNITY (60%)MARKETING ADVICE OR EXPERTISE (60%)

70% of artists have never applied for a government arts grant. Only 20% have ever received a government arts grant.

D E S IGN

Graphics byAnalysis bySurvey by

ARTS INSTRUCTION OR TRAINING (63%)NETWORKING (53%)FINDING OR STRENGTHENING A COMMUNITY OF ARTISTS (51%)

PROFESSIONAL ARTISTS NON-PROFESSIONAL ARTISTS

48% are fully self-employed 33% are both self-employed and employed by someone else