women's lifestyle trends: spring/summer 2015

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Page 1: Women's Lifestyle Trends: Spring/Summer 2015

Caroli

ne e.

miller

octobe

r 3, 2

013

lxfm 7

40-a02

Page 2: Women's Lifestyle Trends: Spring/Summer 2015

ConvictioN. Spring/summer 2015

Forecast. Megatrends. s/s 15. Women. caroline miller 1

The Millennial generation or generation Y were in the front row when the world went digital. watched the world trade center towers fall. grew up and entered a world with outrageously high unemployment rates, soaring debt and

overall economic turmoil. Still, they face the future with

optimism and the conviction that they can change the world.By uniting and working together, anything is pos-

sible.the greater good is more important.Charitablie & Ethical causes are important to them.

non-conformity rules.Experimentation, new ap-proaches, pushing the limits.innovation, cre-ation, entrepreneurialism, forging a dialogue

for the future.rising for the challenge, breaking rules so they can make new ones. new ways of thinking.

INTRODUCTION.

Page 3: Women's Lifestyle Trends: Spring/Summer 2015

Conviction. Spring/summer 2015

Forecast. Megatrends. s/s 15. WomeN caroline miller 2

Influencers.“Clowny Lady," Shannon and her House of Gasoline Glamour is a Los Angeles-based line of cus-tom clothes, shoes and accessories that reflect Shannon's philosophy on life that “The only law is survival." Glitter, rhinestones, feathers, chains, spikes, and even bullets make for a no-ticeably bold and surreal fashion collection that exudes a free-spirited and enormously creative lifestyle.

Claire Distenfeld,“Fivestory," an upper-east side manhat-tan boutique. She is recognized for having a simple, tra-ditional and sophisticated style that displays the perfect balance between feminine and masculine qualities. Her sin-gle strand necklaces that are designed with large eye-popping stones serve as a perfect complement to less-feminine items of clothing, such as a classic button-front collared shirt. distenfeld’s revaluing of simplicity and sophistication em-bodies a major trend that will be seen in 2015. also, her fusing of genders represents the changing standard of female beauty that will be a dominant trend in 2015.

Amirah kassem left the fashion industry to pursue her passions in baking. she is now the owner of Flour shop bakery, and is recognized for turning cake baking into an art form. her ability to bake cakes into the shape of anything one can dream of em-braces the innovative methods we have fo-cused on within the concept of “surreal that becomes real.” her bright, eccentric color pallettes also strongly reflect the visual aesthetic of ss 2015.

Page 4: Women's Lifestyle Trends: Spring/Summer 2015

ConvictioN. Spring/summer 2015

Forecast. Megatrends. s/s 15. Women. caroline miller 3

Trend DNA.

LIGHT, WHIMSI-CAL SILHOUETTESYOUTHFULNESS

GLITTER.SEQUINS. METALLIC.

SPARKLE & sHINE

NEON COLORS,

BRIGHTNESS,BLACK LIGHT INSPIRATION

Page 5: Women's Lifestyle Trends: Spring/Summer 2015

Conviction. Spring/summer 2015

Forecast. Megatrends. s/s 15. WomeN caroline miller 4

Optimism.THE FUTURE IS BRIGHT.OPTIMISM IS ABOUT METALLIC & GLITTER-ING SURFACES, as brightness is a key element of this trend. COLOR PALLETTES

WILL INCLUDE GOLD IN METALLIC AND MATTE TONES, AS WELL AS PINKS IN ROSY SHADES.

2036 C 10123 C

Page 6: Women's Lifestyle Trends: Spring/Summer 2015

ConvictioN. Spring/summer 2015

Forecast. Megatrends. s/s 15. Women. caroline miller 5

ANYTHING IS POSSIBLE. NO BOUNDARIES.

no such thing as failure.Fearless is about being bold. bold colors, bold shapes & mostly bold state-ments! embrace the darker side of your imagination. dangerous is not to be feared. celebrate excite-ment. live in the moment.

fearless.

13-0630 TN2239 C 2018 C

Page 7: Women's Lifestyle Trends: Spring/Summer 2015

Conviction. Spring/summer 2015

Forecast. Megatrends. s/s 15. WomeN caroline miller 6

UNITE AND WORK TOGETHER. COOPERATION. connectedness. harmony is based on the millenni-al generation ideal that by working together, it is possible to change the world and make it better. visually, harmony is about the juxtaposition of symbol-ic images with abstract forms. the color pallette reflects a highly positive manner that exudes a

joyous spirit.

harmony:

being different together

HARMONY.

2038 C 2270 C 16-1442 TCX

Page 8: Women's Lifestyle Trends: Spring/Summer 2015

ConvictioN. Spring/summer 2015

Forecast. Megatrends. s/s 15. Women. caroline miller 7

BELIEF IN THE GREATER GOOD. In-tegrity. honesty. there will be a strong desire and need for consumer goods

& lifestyle experiences that support eth-ical practice and genuine integrity. an aesthetic that evokes innocence, purity &

youthful naivety will embody what this trend represents.

virtuous.

DS 232-9 C DS 160-9 C DS 148-9 C

Page 9: Women's Lifestyle Trends: Spring/Summer 2015

Conviction. Spring/summer 2015

Forecast. Megatrends. s/s 15. WomeN caroline miller 8

FREEDOM TO EXPRESS YOURSELF. ACCEPTANCE OF ONE ANOTHER. unleash your creativity. make your imagination into your reality. bad taste means without meaning; without authentici-ty. celebrate the art of expression. attractive means to have meaning. to tell a

story. to be beautiful is to be authentic.

16-1442 TCX

express yourself.

16-1641 TCX

2016 C

Page 10: Women's Lifestyle Trends: Spring/Summer 2015

008 85 07

002 65 22

151 62 27

ConvictioN. Spring/summer 2015

Forecast. Megatrends. s/s 15. Women. caroline miller 9

BELIEVE IN YOURSELF. aspiration is about the unmistakable beauty found in female con-fidence & ambition. a pallette of soft, pastel fem-inine colors, delicate surfaces with fine textures to

represent this dreamlike aura. the changing stan-dard of female beauty will be embraced & celebrated. beauty is no longer something we must be born with, beauty

is attainable. inner beauty is real & true beau-ty.

aspiration.

If you stumble, make it part of your dance.

Page 11: Women's Lifestyle Trends: Spring/Summer 2015

With the rise of new technology like Google Glasses and 3-D printing, technology and the augmented real-ity that we have come to know so well will play a major role in 2015. Digital Evolution is about developing

futuristic individuality. Visually, the trend is based on a futurisitc aesthetic involving holographic prints and kaleidoscope patterns, as well as metallic and glittering surfaces. Colors will be from a pastel pallette, including turquoise and violet.

Conviction. Spring/summer 2015

Forecast. Megatrends. s/s 15. WomeN caroline miller 10

DIGITAL EVOLUTION.

Page 12: Women's Lifestyle Trends: Spring/Summer 2015

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PANTONE 2191 C

PANTONE 13-060

Surreal is about a magical world somewhere in between actual real-ity and cyberspace. in this magi-

cal augmented reality,col-ors of the rainbow are presented in bold vibrant hues that sparkle & shine, surreal will be hugely influenced by new & emerging digital artists who prove

that in this world impossible

can be possible. surreal can be real.

ConvictioN. Spring/summer 2015

Forecast. Megatrends. s/s 15. Women. caroline miller 11

SURREAL.

Page 13: Women's Lifestyle Trends: Spring/Summer 2015

2038 C

Conviction. Spring/summer 2015

Forecast. Megatrends. s/s 15. WomeN caroline miller 12

Experience is on

e

thing you can’t

get

for

nothing.

-Oscar Wilde

DS 148-9 C

experential is about

finding fulfill-

ment & value in experiences rath-er than in materi-al items. this will be a major trend in 2015. there will be

a revaluing of vintage themes &

bespoke ex-periences.

EXPERENTIAL.

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pantone neutral black

Page 14: Women's Lifestyle Trends: Spring/Summer 2015

ConvictioN. Spring/summer 2015

Forecast. Megatrends. s/s 15. Women. caroline miller 13

INNOVATION.

bELIEF IN “DOING” OVER DREAMING. CREATE YOUR OWN UNIQUENESS WHEREVER POSSIBLE. toned down col-

or pallette to leave focus on the raw innova-tive forms seen in silhouettes, non-traditional textile combinations & use of 3D objects that give

“avant-garde” new meaning. DS 160-9 CDS 286-9 cpantone neutral black

Page 15: Women's Lifestyle Trends: Spring/Summer 2015

Conviction. Spring/summer 2015

Forecast. Megatrends. s/s 15. WomeN caroline miller 14

Creditsp.2: Bad Cake You Pumps, Gasoline Glamour, www.gasolineglamour.com/Shannon Creator of House of Gasoline Glamour, Conversations with Bianca Blog, www.conversationswithbi-anca.com/Portrait of Amirah Kassem, deux moi: curators of style, deuxmoi.com/Frosted Hamburger Cake and Fries by Amirah Kassem, Vogue (2013 Oct.)/Portrait of Claire Dis-tenfeld, Gotham-Magazine, www.gotham-magazine.com/

p.3 dollface, dollfacecompany.com/sianbritton, www.loveknotted.tumblr.com/pin-terest.com/leanne p.4pinterest.com/caitlinmoran/pinterest.com/aliskolfieldrobin-son/ARTOFOVERWHELM.COM P.5 pinterest.com/madishock/fearless tattoo; www.tumblr.com/tagged/fearless-tattoo/fear fortune; art of overwhelm; artofoverwhelm.com p.6 Multi-coloured sheep by cooldawg; http://cooldawg.deviantart.com/art/Mulit-Co-loured-Sheep-211111340/”Harmony” by Leigh viner (2013);www.leighviner-blog.com p.7 “we are so droee” by Yasuyo Fujibe; wearesodroee.wordpress.com/Lace on dress form; ana-rosa.tumblr.com/pearl cupcake;fashionluxury2u.com p.8 “Snow white” (orange sun-glasses);ghostdancers.tumblr.com/”Mermaid eyes”;Nasty gal blog; blog.nastygal.com p.9 “Baby ballet dance”; zedge; www.zedge.net p.10 hologram skyline; nasty gal blog; blog.nastygal.com/metallic ribbon; pinterest.com/jesuisbellekisstibi;tv glasses girl; 24.media.tumblr.com p.11 rainbow waterfalls; pinterest.com/auroraborealice/rainbow water splash; farm4.static.flickr.com/rainbow eye; jjones186.tumblr.com p.12 “Life is a party”; gatherlove.tumblr.com; “Travel in style”; dustjacketattic.blogspot.com.au p.13 “aatmma” by Chad Wys; angledart.tumblr.com/patrizio di renzo photography studio; patriziodirenzo.com/nick knight photographer; nickknight.com

ROLL THE CREDITS.