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  1. 1. August 7, 2013 Dresner Advisory Services, LLC 2013 Edition Wisdom of Crowds Embedded Business Intelligence Market Study Licensed to Actuate
  2. 2. 2013 Wisdom of Crowds Embedded Business Intelligence Market Study http://www.dresneradvisory.com Copyright 2013 Dresner Advisory Services, LLC 2 Disclaimer: This report should be used for informational purposes only. Vendor and product selections should be made based on multiple information sources, face-to-face meetings, customer reference checking, product demonstrations and proof-of-concept applications. The information contained in all Wisdom of Crowds Market Study Reports reflects the opinions expressed in the online responses of individuals who chose to respond to our online questionnaire, and does not represent a scientific sampling of any kind. Dresner Advisory Services, LLC shall not be liable for the content of Reports, study results, or for any damages incurred or alleged to be incurred by any of the companies included in the Reports as a result of its content. Reproduction and distribution of this publication in any form without prior written permission is forbidden.
  3. 3. 2013 Wisdom of Crowds Embedded Business Intelligence Market Study http://www.dresneradvisory.com Copyright 2013 Dresner Advisory Services, LLC 3 Definitions Business Intelligence Defined Business intelligence (BI) is knowledge gained through the access and analysis of business information. Business Intelligence tools and technologies include query and reporting, OLAP (on-line analytical processing), Data Mining and advanced analytics, end-user tools for ad hoc query and analysis and dashboards for performance monitoring. Howard Dresner, The Performance Management Revolution: Business Results Through Insight and Action (John Wiley & Sons, 2007) Embedded Business Intelligence Defined Embedded Business Intelligence is the technological capability to include BI features and functions as an inherent part of another application.
  4. 4. 2013 Wisdom of Crowds Embedded Business Intelligence Market Study http://www.dresneradvisory.com Copyright 2013 Dresner Advisory Services, LLC 4 Introduction This year we celebrate the sixth anniversary of Dresner Advisory Services! Our thanks to all of you that have been with us along the way encouraging and challenging us! Since our founding in 2007, we have strived to offer a fresh, real-world and alternative perspective on the Business Intelligence (BI) market. We hope that you agree that we have not only succeeded in doing so, but have continued to raise the bar - offering increasingly compelling research and greater value with each successive year. We published our first Wisdom of Crowds Business Intelligence Market Study in 2010. At that time our primary goal was to reach out to Business Intelligence users focusing on evaluating BI vendors and products. Our first research report was 68 pages in length, with 47 charts, and ranking 15 vendors. We have continued to publish the Wisdom of Crowds BI Market Study each year since - expanding its scope and staying true to our goal of providing fresh perspective. This year's Buyers Guide Edition was 124 pages with over 95 charts and tables. In 2010 we published our first thematic research study - Mobile Business Intelligence. Since then, we have published three more - expanding to include the broader Mobile Computing topic. Last year we received the registered trademark designation for "Wisdom of Crowds". Moving forward, all research will be published under this brand. We also added two new thematic research reports to the family: Cloud BI and Collaborative BI. This year we introduce the inaugural Embedded Business Intelligence report focusing upon the requirement to make BI capabilities pervasive by including them as a part of other applications. Like our other thematic research reports, Embedded BI explores user perceptions and intentions and includes vendor rankings and a buyers guide, making it a valuable tool for anyone considering investing in embedded BI products and services. In closing, were very excited about both the market and our ability to continue to add substantial perspective and value to it! Thanks for your support! Best, Howard Dresner Chief Research Officer Dresner Advisory Services
  5. 5. 2013 Wisdom of Crowds Embedded Business Intelligence Market Study http://www.dresneradvisory.com Copyright 2013 Dresner Advisory Services, LLC 5 Contents Definitions.....................................................................................................................................................3 Business Intelligence Defined ...................................................................................................................3 Embedded Business Intelligence Defined.................................................................................................3 Introduction ..................................................................................................................................................4 Benefits of the Study.....................................................................................................................................8 A Consumer Guide ....................................................................................................................................8 A Supplier Tool..........................................................................................................................................8 External Awareness...............................................................................................................................8 Internal Planning...................................................................................................................................8 About Howard Dresner and Dresner Advisory Services ...............................................................................9 Survey Method and Data Collection...........................................................................................................10 Data Collection........................................................................................................................................10 Figure 1 - Survey Respondents 2010 - 2013 .......................................................................................10 Data Quality ............................................................................................................................................10 Executive Summary.................................................................................................................................12 Study Demographics...................................................................................................................................12 Geography...............................................................................................................................................13 Figure 2 - Geographic Distribution......................................................................................................13 Functions.................................................................................................................................................14 Figure 3 - Functions Represented .......................................................................................................14 Vertical Industries...................................................................................................................................15 Figure 4 - Vertical Industries ...............................................................................................................15 Organization Size ....................................................................................................................................16 Figure 5 Organization Size................................................................................................................16 Analysis & Trends: Business Intelligence Users ..........................................................................................18 Importance of Embedded Business Intelligence.....................................................................................18 Figure 6 - Technologies & Initiatives Strategic to Business Intelligence.............................................18 Figure 7 - Importance of Embedded Business Intelligence.................................................................19 Figure 8 - Importance of Embedded BI by Geography........................................................................20 Figure 9 - Importance of Embedded BI by Selected Vertical Industry................................................21
  6. 6. 2013 Wisdom of Crowds Embedded Business Intelligence Market Study http://www.dresneradvisory.com Copyright 2013 Dresner Advisory Services, LLC 6 Figure 10 - Importance of Embedded Business Intelligence by Function...........................................22 Figure 11 Importance of Embedded Business Intelligence by Organization Size............................23 Figure 12 - Importance of Embedded Business Intelligence by Targeted Users of BI........................24 Figure 13 - Importance of Embedded Business Intelligence by Driving Function ..............................25 Figure 14 Importance of Embedded Business Intelligence by BI Objectives...................................26 Figure 15 - Importance of Embedded Business Intelligence by Penetration of BI Users ...................27 Figure 16 Importance of Embedded BI by Length of BI Tool Use.......................................................28 Embedded Business Intelligence Architecture .......................................................................................29 Figure 17 - Prioritized Architecture for Embedded BI...........................................

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