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  • 2011 Wisdom of Crowds Business Intelligence Market Study TM YF51811

    2011 Edition

    Wisdom of Crowds

    Business Intelligence Market Study TM

    Study Findings and

    Analysis Report

    May 18, 2011

    Dresner Advisory Services, LLC

    Licensed to Yellowfin

    http://www.business-intelligence-study.com

    http://www.business-intelligence-study.com/

  • 2011 Wisdom of Crowds Business Intelligence Market Study TM YF51811

    http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC

    2

    Disclaimer:

    This report should be used for informational purposes only. Vendor and product selections should be made

    based on multiple information sources, face-to-face meetings, customer reference checking, product

    demonstrations and proof of concept applications.

    The information contained in the Wisdom of Crowds Business Intelligence Market Study Report is a

    summary of the opinions expressed in the online responses of individuals who chose to respond to our

    online questionnaire, and does not represent a scientific sampling of any kind. Dresner Advisory Services,

    LLC shall not be liable for the content of the Report, the study results, or for any damages incurred or

    alleged to be incurred by any of the companies included in the Report as a result of its content.

    Reproduction and distribution of this publication in any form without prior written permission is forbidden.

    http://www.business-intelligence-study.com/

  • 2011 Wisdom of Crowds Business Intelligence Market Study TM YF51811

    http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC

    3

    A New Era of Business Intelligence Unfolds

    Only a short while ago many had proclaimed the demise of the Business Intelligence

    marketplace – predicting only a few large suppliers and a dearth of innovation.

    Instead, we’ve witnessed a renaissance that has defied conventional wisdom!

    Spending for Business Intelligence solutions and services continues to grow – driven by

    a more mainstream understanding of its importance and value.

    But, unlike the market of a few years ago, Business Intelligence has developed a

    broader base – driven by many small and mid-sized organizations from around the

    world. This segment will continue to grow at a far faster rate than others for the

    foreseeable future.

    And, true to its roots, Business Intelligence has re-emerged as business-centric, with

    users driving BI purchase and deployment efforts - sometimes in cooperation with IT

    and other times independently. This has unleashed the demand for solutions that are

    easier to buy, faster to deploy and easier to use. It’s also driven the demand for better

    process integration, mobile computing support, in-memory, and collaborative (social)

    capabilities – to name a few.

    These changes, while welcome, will also be disruptive – both for suppliers and

    consumers. As a result, organizations will need to take a more active role in planning,

    managing and evolving their BI “portfolios”.

    In spite of some challenges, we welcome this new era of Business Intelligence, with the

    promise of both innovation and more choices than in the past.

    Best,

    Howard Dresner – Chief Research Officer

    Dresner Advisory Services, LLC

    http://www.business-intelligence-study.com/

  • 2011 Wisdom of Crowds Business Intelligence Market Study TM YF51811

    http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC

    4

    Contents A New Era of Business Intelligence Unfolds.................................................................................................. 3

    Background: .................................................................................................................................................. 7

    About Dresner Advisory Services: ................................................................................................................. 7

    Method: ........................................................................................................................................................ 8

    Survey Design and Criteria: ....................................................................................................................... 8

    Awareness, Recruitment & Data Gathering:............................................................................................. 9

    Vendor/Market Categories: ........................................................................................................................ 10

    Executive Summary: .................................................................................................................................... 12

    Study Demographics: .................................................................................................................................. 14

    Figure 1 - Organization Size ................................................................................................................ 14

    Figure 2 - Functions Represented ....................................................................................................... 15

    Figure 3 - Industries Represented ....................................................................................................... 16

    Figure 4 – Geographies Represented ................................................................................................ 17

    Analysis & Trends ........................................................................................................................................ 19

    Departmental/Functional Alignment with BI Tools: ............................................................................... 19

    Figure 5- Business Intelligence Adoption by Function / Time ............................................................. 19

    Figure 6 -BI Adoption by Function / Time –North America ................................................................ 20

    Figure 7 - BI Adoption by Function / Time – EMEA ............................................................................. 21

    Figure 8 - BI Adoption by Function / Time –Rest-of-World ................................................................ 22

    Scale of Business Intelligence Deployments: .......................................................................................... 23

    Figure 9 – Numbers of Users/Organization: 2010 versus 2011 .......................................................... 23

    Numbers of Business Intelligence Tools in Use: ..................................................................................... 24

    Figure 10 - Number of BI Tools/Organization: 2011 vs. 2010 ............................................................. 24

    Figure 11 – Numbers of Business Intelligence Products by Organization Size ................................... 25

    Figure 12 –Numbers of Business Intelligence Products by Vendor Category ..................................... 26

    Experience with Business Intelligence: ................................................................................................... 27

    Figure 13 – Business Intelligence Deployments/Organization: 2011 versus 2010 ............................. 27

    Figure 14 – Business Intelligence Deployments by Industry ............................................................... 28

    Figure 15 – Business Intelligence Deployments by Organization Size ................................................ 29

    Figure 16 – Business Intelligence Deployments by Vendor Category ................................................. 30

    http://www.business-intelligence-study.com/

  • 2011 Wisdom of Crowds Business Intelligence Market Study TM YF51811

    http://www.business-intelligence-study.com Copyright 2011 – Dresner Advisory Services, LLC

    5

    Key Related Technologies / Initiatives .................................................................................................... 31

    Figure 17 – Related Technologies & Initiative Strategic to Business Intelligence .............................. 31

    Figure 18 – Importance of In-Memory Analysis by Vendor Category ................................................. 32

    Figure 19 – Importance of Mobile by Industry ................................................................................... 33

    Figure 20 – Importance of Big Data by Size of Organization .............................................................. 34

    Figure 21 – Importance of Big Data by Region ................................................................................... 35

    Figure 22 – Importance of Cloud/SaaS by Function............................................................................ 36

    Figure 23 – Importance of Cloud/SaaS by Size of Organization ......................................................... 37

    Figure 24 – Importance of Cloud/SaaS by Industry ............................................................................ 38

    Figure 25 – Importance of Open Source by Organization Size ......................................

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