wisdom of crowds business intelligence market study findings overview

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Wisdom of Crowds Business Intelligence Market Study ® Key Findings: 2012 Study Dresner Advisory Services, LLC Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

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The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.

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Page 1: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds Business Intelligence Market Study ®

Key Findings: 2012 Study

Dresner Advisory Services, LLC

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 2: Wisdom of crowds business intelligence market study findings overview

Data Collection/Demographics

• 28% EMEA, 56% N. America, 11% APAC• 37% large, 32% small, 41% mid-sized• 50% IT, 50% Business• Key verticals include: Healthcare, Financial

Services, Retail & Wholesale, Packaged Goods, Manufacturing, & Education

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 3: Wisdom of crowds business intelligence market study findings overview

Adoption Trends

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 4: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

50%

60%

46% 44% 45%

4%

13%

7%6%

6%

9%

6%

10% 14%5%

36%

21%

38% 36%43%

BI Adoption by Function - All Regions

Information Technology Finance Sales and Marketing Other

Line-of-business adoption of Business Intelligence appears to continue to outpace IT-driven deployment

Page 5: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

The smallest and largest of deployments have leveled off – with growth in the middle (21-200 users).

1 - 5 6 - 10 11 - 20 21 - 50 51 - 100 101 - 200 201 - 500 501 - 1,000 More than 1,000

0%

10%

20%

30%

20%

9%

8%

13% 13%

10%9%

6%

12%

17%

11%

8%

16%

11%

9% 9%

6%

12%

18%

9%10%

15%

12%

10%

8%

6%

12%

Number of Users

Average 2010 2011 2012

Page 6: Wisdom of crowds business intelligence market study findings overview

Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,0000%

20%

40%

60%

80%

100%

0.625000000000008

0.885964912280702

0.739644970414214

0.612244897959201

0.4305555555555560.369565217391304

0.25

0.184659090909091

0.0657894736842105

0.207100591715976

0.244897959183673

0.388888888888901

0.326086956521739

0.178571428571432

0.0582386363636365

0.00877192982456140.0236686390532544

0.06122448979591840.0972222222222222

0.173913043478265

0.121428571428573

0.132102272727273

0.03947368421052640.0295857988165680.08163265306122450.0833333333333333

0.130434782608696

0.45

Numbers of users by Organization Size

More than 1,000501 - 1000100-500< 100

Numbers of Users

Numbers of Employees

Business Intelligence penetration remains relatively low. This is most notable in mid-sized organizations

Page 7: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000

0%

20%

40%

60%

80%

100%

0.292134831460674

0.458515283842795

0.3431952662721890.3125

0.160.08695652173913050.096551724137931

0.418539325842697

0.384279475982533

0.4319526627218940.520833333333334

0.56

0.456521739130435

0.337931034482759

0.207865168539326

0.11353711790393

0.118343195266272

0.166666666666667

0.16

0.369565217391304

0.448275862068966

0.08146067415730330.0436681222707424

0.106508875739645 0.120.0869565217391305

0.117241379310345

Numbers of Business Intelligence Tools in Use by Size of Organization

One Two or Three Four or more Don't Know

Multiple Business Intelligence tools is the norm – and policy – in many organizations. Phenomenon is understated and will continue unabated for now.

Page 8: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year0%

20%

40%

60%

80%

100%

20% 25%26%

22%21%

7% 7%

6%

4% 13%8%

16%

11%7%

8%

5%

10%

7% 4%

6%31%

28%21% 15%

11%

BI Adoption by Organization Size- All Regions

101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000

More new Business Intelligence deployments appear to come from mid-sized organizations.

Page 9: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

More than 10 years 6 - 10 years 3 - 5 years 1 - 2 years Less than 1 year0%

20%

40%

60%

80%

100%

68% 66%

50%56%

51%

27%23%

28%

28%32%

3%

3%

5%

6%5%

3%7%

16%10%

BI Adoption by Geography - All Regions

North America Europe, Middle East, & Africa Latin America Asia Pacific

EMEA and APAC showed the most growth for new BI implementations in 2012. North America decreased.

Page 10: Wisdom of crowds business intelligence market study findings overview

Success with Business Intelligence

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 11: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

89% say that Business Intelligence has been completely or somewhat successful.

Page 12: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,0000%

20%

40%

60%

80%

100%

0.0281293952180028 0.02164502164502170.0239520958083832 0.04 0.02702702702702770.02272727272727370.0413793103448276

0.07735583684950790.038961038961039

0.08383233532934150.1

0.08108108108108110.0454545454545455

0.131034482758623

0.483825597749663

0.38528138528139

0.491017964071865 0.42

0.662162162162162

0.636363636363647

0.517241379310345

0.410689170182852

0.554112554112554

0.4011976047904190.44

0.229729729729730.2954545454545520.310344827586213

BI Success by Size of Organization

Disagree Disagree Somewhat Agree Somewhat Completely Agree

Smaller organizations tend to report greater success with Business Intelligence than larger ones

Page 13: Wisdom of crowds business intelligence market study findings overview

Success FailureManagement Maturity and Support

“Strong executive sponsorship, strong funding, and strong need for data driven decisions via management.”“Level of commitment from senior executives impacts investment, scope and outcome.”

“Not enough understanding from top management on potential to invest enough resources and see beyond short term profits.”“Decisions still seem to be based on 'gut feel' or on incomplete data. Some managers manipulate data to support their decisions.”

Expertise and Resources

“Talented, well-managed BI team. Reasonable expectations (usually) from business partners. Strong partnerships with business teams. High level of utilization.”

“Resourcing is a problem. Historically IT owned and built BI but more recently have been trying to move to business/IT partnership.” “Struggling with the volume of requests and fulfilling user needs in a timely manner.”

Focus “We’ve attacked small, easily scoped projects, & added business value with each release. Limit scope creep ; fewer features sooner, responsive to business needs”

“We keep biting off more than we can chew.”“Were successful when implemented, now out of date with focus having shifted to other internal initiatives”

Organization “Business Intelligence Group serves 18 Business Units Globally. It's responsible for building and managing the delivery across the enterprise”

“In midst of a major reorganization. Have some success stories from before but BI is not well aligned anymore.”“Recent change in all top management”

Strategic Value

“Tangible business value, including revenue improvement, cost reduction & risk mitigation““It has brought together some areas of business that are starting to think as a whole and not continue to work in isolation.”

“No formal BI initiative or strategy”“Too heavily concentrated around IT not enough around Business”“No business owners and no resources to proceed past the initial implementation”

Technology "State of the art business intelligence module which is intuitive, easy to use.

“Old, inefficient technology stack”‘Spreadmarts’ , manual reports; disparate systems”

Page 14: Wisdom of crowds business intelligence market study findings overview

Business Intelligence Priorities

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 15: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Open source software

Social media analysis (Social BI)

Complex Event Processing (CEP)

Text Analytics

Software-as-a-service and "cloud computing"

Ability to write to transactional applications

Big data

Collaborative support for group-based analysis

In-memory analysis

Mobile device support

Data mining and advanced algorithms

Integration with operational processes

Advanced visualization

Data warehousing

End user "self service"

Dashboards

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

35.4%

29.7%

24.2%

24.4%

26.5%

26.4%

21.5%

10.7%

11.3%

9.5%

5.8%

4.3%

4.3%

4.2%

1.4%

1.0%

20.6%

26.8%

26.6%

23.6%

21.4%

19.3%

18.6%

20.6%

16.0%

16.7%

13.3%

11.7%

7.5%

9.2%

6.5%

5.0%

20.4%

22.3%

24.2%

28.2%

20.8%

22.6%

25.2%

26.5%

31.2%

25.8%

26.0%

26.4%

23.2%

21.5%

15.1%

15.4%

15.1%

15.3%

19.9%

17.4%

20.9%

21.6%

23.6%

30.0%

27.5%

29.7%

33.7%

33.0%

41.4%

32.0%

35.8%

37.4%

8.4%

5.9%

5.2%

6.5%

10.3%

10.1%

11.0%

12.1%

13.9%

18.4%

21.2%

24.6%

23.6%

33.1%

41.2%

41.3%

Prioritized Technology Intitiatives Strategic to BI

Not Important Somewhat Important Important Very Important Critical

Traditional approaches to Business Intelligence remain a high priority.

Page 16: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Overall Consulting Financial Services Health Care Retail & Wholesale Technology Manufacturing Education Other0%

20%

40%

60%

80%

100%

0.094707520891365 0.0660377358490570.1212121212121230.148648648648649

0.03529411764705890.0388349514563107

0.137931034482762 0.125 0.121076233183858

0.167130919220053

0.132075471698113

0.181818181818185

0.256756756756757

0.188235294117651

0.0873786407766992

0.275862068965522

0.18750.161434977578475

0.257660167130919

0.245283018867929

0.287878787878798

0.256756756756757

0.329411764705892

0.203883495145634

0.310344827586212

0.218750.251121076233184

0.296657381615599

0.339622641509443

0.257575757575758

0.270270270270275

0.223529411764706

0.359223300970879

0.206896551724138

0.343750.300448430493273

0.1838440111420660.216981132075477

0.151515151515155

0.0675675675675676

0.223529411764706

0.310679611650491

0.06896551724137930.125

0.165919282511216

Mobile Device Support by Industry

Unimportant Somewhat Important Important Very Important Critical

Strong adoption of mobile by Technology and Retail & Wholesale segments

Page 17: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Overall Information Technology Finance Sales and Marketing Other0%

20%

40%

60%

80%

100%

0.0430555555555554 0.0409356725146199 0.06 0.0546875

0.075 0.09649122807017540.1

0.0138888888888892

0.05859375

0.231944444444449

0.277777777777783 0.22

0.194444444444449

0.18359375

0.4138888888888990.359649122807017

0.5

0.597222222222213 0.417968750000004

0.236111111111111 0.225146198830412

0.120.194444444444449

0.28515625

Advanced Visualization by Function

Unimportant Somewhat Important Important Very Important Critical

Broad interest in visualization – most significant within ranks of business users

Page 18: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Finance

Information Technology (IT)

Executive Management

Operations

Sales and Marketing

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

12%

10%

14%

19%

15%

20%

30%

29%

25%

40%

31%

24%

30%

31%

21%

24%

24%

19%

16%

21%

12%

12%

9%

9%

4%

Collaborative BI Importance by Function

Critical Very Important Important Somewhat Important Not Important

Sales & Marketing most keenly interested in collaborating with BI

Page 19: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Unsuccessful

Somewhat Unsuccessful

Somewhat Successful

Most Successful

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

15%

5%

9%

18%

20%

28%

29%

31%

45%

18%

27%

26%

5%

26%

23%

19%

15%

23%

12%

5%

Importance of BI Collaboration by Success

Critical Very Important Important Somewhat Important Not Important

Those that perceive success with BI are more likely to view collaboration as important or critical

Page 20: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Overall Information Technology Finance Sales and Marketing Other0%

20%

40%

60%

80%

100%

0.26536312849162 0.2911764705882350.346938775510209

0.111111111111111

0.258823529411765

0.213687150837992

0.247058823529412

0.306122448979596

0.180555555555556

0.160784313725493

0.208100558659218

0.214705882352945

0.163265306122452

0.305555555555556

0.180392156862748

0.209497206703913

0.188235294117651 0.0816326530612245

0.3055555555555560.235294117647059

0.1033519553072620.0588235294117647

0.102040816326531 0.09722222222222220.164705882352944

"Software as a Service" and Cloud Computing by Function

Unimportant Somewhat Important Important Very Important Critical

Business functions more receptive to Cloud BI than Finance or IT

Page 21: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Overall 1 - 100 101 - 1,000 1,001 - 2,000 2,001 - 5,000 5,001 - 10,000 More than 10,000

0%

20%

40%

60%

80%

100%

0.265536723163847

0.152838427947598

0.3273809523809650.346938775510210.3289473684210530.3555555555555560.283687943262418

0.214689265536727

0.179039301310046

0.2261904761904760.2244897959183670.31578947368422

0.2

0.205673758865248

0.207627118644068

0.183406113537123

0.2142857142857140.204081632653061

0.184210526315789

0.20.25531914893617

0.207627118644068

0.310043668122276

0.1488095238095240.183673469387755

0.1315789473684210.2

0.163120567375883

0.10451977401130.174672489082972

0.08333333333333330.04081632653061250.03947368421052640.0444444444444445

0.0921985815602837

"Software as a Service" and Cloud Computing by Employees

Unimportant Somewhat Important Important Very Important Critical

Smallest of organizations more inclined to adopt Cloud BI than larger ones

Page 22: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Open Source SoftwareSocial media Analysis (SocialBI)

Complex Event Processing (CEP)

Text Analytics

Software-as-a-Service and "Cloud" Computing

Ability to write to transactional applications

Big data (e.g., Hadoop)

Collaborative Support for Group-based AnalysisIn-memory analysis

Mobile Device Support

Data Mining and Advanced Algorithms

Integration with Operational Processes

Advanced visualization

Data Warehousing

End user "self service"

Dashboards

0

5

Technology Initiatives by Function

Information Technology (IT) Sales and Marketing Finance

“New” versus “Classic” Business Intelligence?

Page 23: Wisdom of crowds business intelligence market study findings overview

Industry Performance

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 24: Wisdom of crowds business intelligence market study findings overview

- Sales/acquisition experienceo Professionalismo Product Knowledgeo Understanding business/needso Responsivenesso Flexibility/Accommodationo Business Practiceso Contractual terms and conditionso Follow up after the sale

- Value for price - Quality and usefulness of product

o Robustness/sophistication of technologyo Completeness of functionalityo Reliability of technologyo Scalabilityo Integration of components within producto Integration with 3rd party technologieso Overall Usabilityo Ease of installationo Ease of administration

- Quality and usefulness of product (continued)o Customization and Extensibilityo Ease of upgrade/migration to new

versionso Online forums and documentation

- Quality of technicalo Professionalismo Product Knowledgeo Responsivenesso Continuity of personnelo Time to resolve problems

- Quality and value of consulting services o Professionalismo Product Knowledgeo Experienceo Continuityo Value

- Integrity- Whether vendor is recommended

Industry Rating Criteria

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 25: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Contractual terms and conditions

Understanding our business/needs

Follow-up after the sale

Flexibility/Accommodation

Business Practices

Responsiveness

Professionalism

Product Knowledge

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6.6%

6.0%

6.9%

7.8%

5.1%

6.4%

2.0%

3.0%

35.3%

33.4%

27.9%

26.7%

30.5%

24.3%

20.6%

19.7%

30.4%

28.9%

31.5%

31.8%

34.0%

32.9%

36.4%

34.8%

25.2%

28.7%

30.2%

31.6%

29.2%

33.3%

39.6%

42.2%

Sales/Acquisition Experience

Very Poor Poor Adequate Very Good Excellent

Page 26: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Integration with 3rd party technologies

Online training, forums and documentation

Customization and Extensibility

Ease of upgrade/migration to new versions

Ease of administration

Completeness of functionality

Ease of installation

Integration of components within product

Overall usability

Scalability

Reliability of technology

Robustness/Sophistication of technology

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

8.6%

7.5%

7.5%

9.8%

7.5%

5.2%

8.0%

5.1%

3.7%

3.9%

3.8%

3.9%

33.5%

29.7%

27.3%

27.0%

26.8%

24.2%

23.9%

25.0%

21.2%

21.8%

21.3%

19.0%

35.1%

34.8%

38.4%

29.2%

33.6%

46.1%

32.4%

36.6%

42.0%

38.4%

43.8%

45.4%

20.8%

24.7%

24.3%

30.9%

29.9%

23.1%

33.1%

32.2%

32.0%

34.4%

30.9%

31.2%

Quality and Usefulness of Product

Very Poor Poor Adequate Very Good Excellent

Page 27: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Time to resolve problems

Continuity of Personnel

Responsiveness

Product knowledge

Professionalism

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6.6%

5.5%

4.6%

1.9%

2.9%

29.6%

27.7%

26.9%

21.1%

18.8%

33.5%

32.3%

31.0%

37.3%

36.8%

27.9%

32.6%

35.7%

38.7%

40.6%

Technical Support

Very Poor Poor Adequate Very Good Excellent

Page 28: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Value

Continuity

Experience

Professionalism

Product knowledge

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

7.5%

5.8%

3.7%

3.1%

3.3%

25.3%

24.2%

21.1%

18.8%

18.0%

32.2%

33.0%

33.3%

34.3%

32.8%

32.8%

35.7%

40.5%

41.7%

44.6%

Consulting Services

Very Poor Poor Adequate Very Good Excellent

Page 29: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

2010 2011 20120%

20%

40%

60%

80%

100%

5% 3%5%

24%24%

26%

33% 37%33%

37% 36% 35%

Value for Price Paid

Very Poor Value Poor Value Average Value Good Value Great Value

Page 30: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Page 31: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

Vendor Sales Value Product Tech Support

Consulting

Recommend

Integrity Average

Yellowfin 4.52 4.52 4.40 4.55 4.52 4.84 4.64 4.57

Dimensional Insight

4.44 4.32 4.24 4.53 4.53 4.96 4.74 4.54

Jedox/Palo 4.16 4.65 4.04 4.37 4.23 5.00 4.37 4.41

Arcplan 4.18 4.23 4.11 4.35 4.20 5.00 4.41 4.35

Pentaho 3.75 4.09 3.65 4.03 3.88 4.70 4.19 4.03

Jaspersoft 3.67 4.18 3.73 3.71 3.67 4.64 3.82 3.96

Emerging Segment Performance

Page 32: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC

ProfessionalismProduct KnowledgeUnderstanding our business/needs

Responsiveness

Flexibility/Accommodation

Business Practices

Contractual terms and conditions

Follow up after the sale

Value for Price

Robustness/sophistication of technology

Completeness of functionality

Reliability of technology

Scalability

Integration of components within product

Integration with 3rd party technologiesOverall Usability

Ease of installationEase of administrationCustomization and ExtensibilityEase of upgrade/migration to new versionsOnline training, forums and documentation

Support Professionalism

Support Product Knowledge

Support Responsiveness

Support Continuity of personnel

Support Time to resolve problems

Consult Professionalism

Consult Product Knowledge

Consult Experience

Consult Continuity

Consult Value

Integrity

Recommend

0.00

5.00

Yellowfin Performance

Vendor Average Peers

Page 33: Wisdom of crowds business intelligence market study findings overview

Conclusions

• Business driven phenomenon• Mid-market, EMEA growth• Larger deployments, penetration remains low• Success with BI takes more than technology• “New BI” priorities: Mobile, Collaborative,

Visual, Cloud, Social …• Positive industry performance; room for

improvementWisdom of Crowds BI Market Study ® -

Copyright 2012 Dresner Advisory Services, LLC

Page 34: Wisdom of crowds business intelligence market study findings overview

Wisdom of Crowds Business Intelligence Market Study ®

Key Findings: 2012 Study

Dresner Advisory Services, LLC

Wisdom of Crowds BI Market Study ® - Copyright 2012 Dresner Advisory Services, LLC