winning mobile business apps

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Winning Mobile Business Apps


Then the driving force behind communication,

mobile is fast becoming the standard-emissary in

commerce, marketing, and entertainment. The small

screen is something you can no longer manage to

neglect. So, if you are planning to take your business

mobile, here are some essential dos and don’ts for

ensuring your

app is one to look at.


Focus on your consumers

A mobile app must be all about the consumer. The great thing about

this platform is that it allows you to reach your audience anywhere

and everywhere and at any time. Customer engagement must be

your top priority. Know your audience and create an app that

benefits them. This happens as the user’s experience is enriched

with sophisticated media, games, mobile coupons and payments,

location-based services and offers, product descriptions while in

store, feedback loops, surveys, and online chats about new product

ideas. By improving the customer’s engagement and experience at

the point of sale, a company app can better leverage brand support

and consumer interaction to ultimately increase “purchase intent.”

Don’t RIP off successful app

When the creator of Floppy Bird hauled his app from app stores,

thousands of replica promptly spawned. While some offered an

indistinguishable level of game play, all consumers really wanted

was the original Floppy Bird; however, because they couldn’t get it,

the enthusiasm soon died off. Ripping off a lucrative app is not the

way to earn long-term prosperity. Draw inspiration from popular app

by all means, but offer your own unique twist – something that no

one else is doing.


The flow map

When impending application design, it is imperative to put a lot of

organization and forethought into mapping the app. Even simple

applications should have a well-considered flowmap in place to help

ensure a coherent and reasonable navigational structure.”

It is also mandatory to consider functional screens and navigational

elements. Making a clear and uncluttered design helps keep users

hooked and engrossed with the app.

Think outside the box

Speaking of uncommon twists, it is important that you think outside the

box when developing an app. Thanks to an array of features such as

GPS, cameras and, of course, touchscreen, mobile is a platform that

inspires creative thinking. Work together with your app development

team to come up with an app that takes full advantage of the features

accessible.


Do not cross platformWhen designing a business app, you will apparently want to offer

versions for both iOS and Android, possibly even BlackBerry, too. But

rather than simply exporting the original design to these different

platforms, it is important to mark each unique platform individually

in order to present an optimal experience no matter what device it is

downloaded on.

While consumer app have freedom to be individualized, corporate

app may want to preserve an air of standardization to make working

across multiple devices seamless. No matter how you want to handle

distinct versions—either making the app the focal point or bringing

the device to the forefront—there are basic fundamental

assumptions to be honored when working with various operating

systems and designing an app’sbasic interactions.

With insight into the stages of development from brainstorming to

design, businesses can reach a wider base more adequately through a

custom mobile application. Every mobile platform is unique and must

be targeted individually to ensure optimum performance.

Keep up with marketing

Once your mobile app is propelled, you should never stop marketing.

Even if you managed to accomplish good early results, pressing on

with a marketing campaign will help cultivate continued long-term

success.


Keep it updated

Mobile manufacturing companies along with Apple and Google

continuously update operating systems to provide users with the

latest features and best possible mobile experience. It is essential

that you do the same with your app so that it always caters to the

latest platform and operates free of bugs and glitches.

If your organization is keen on leveraging mobile apps for business,

then one must follow the above mentioned pointers to safeguard

that they have developed an app which consumers seek.


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