Windows 8 Licensing Overview

Licensing flexible workstyle scenarios

Software Assurance for Windows 8

Agenda

Step Up to Windows 8Promotion

The Windows 8 offerings

Full Packaged Product (FPP)

OEM –PC Preinstall

VolumeLicensing

Windows RT Windows 8Windows 8 Pro

Windows 8Windows 8 Pro

Windows 8 Pro

Windows 8 Enterprise

Windows 8 and Windows RT editions and availability

An edition for every customer

Large – Enterprise> 250

Small – Medium6-250Consumer

Windows 8 Windows 8 Pro Windows 8 Enterprise(Windows 8 Pro + Software Assurance)

Home Office1-5

Students & Enthusiast

New PC

Upgrade Existing

PC

OEM OEM + VL

FPP Volume Licensing

Windows RT (preinstall only)

Consumers, enthusiasts, < 5 small business looking to upgrade existing PCs with a prior version of Windows

FPP

Consumer Home Office1-5

Students & Enthusiast

2 boxes on the shelf

Upgrade licenses only

Available at retail and through ESD

Simplified Offerings

Jan 31, 2013

Oct 26, 2012 (GA)

Primarily for System Builders reselling PCs preinstalled with Windows under COEM License – no change from Windows 7

Also can now be used under the Personal Use License for DIY and enthusiast scenarios

Windows 8 System Builder Product and the Personal Use License

DIY: As a primary OS for individuals building their own PCs

Enthusiast Scenarios: Running Windows in a local VM or second partition

Assorted behind the counter and online, not on shelf

Not for upgrades, legalization, or commercial use for > 5

Microsoft support not included

Personal Use License

DIY / Other

Purpose

OEM

VL Upgradeand SA

FPPUpgrade

Primary Scenarios Notes

Personal Use

License

Legalization

New PC

Upgrade

Existing PC

NonGenuine

New PC Preinstalled

Customer purchases new PC with Windows preinstalled from PC manufacturer (OEM)

Upgrade existing PC < 5

Consumer upgrading from Windows XP or Windows 7 • Simplified offerings: upgrade only

Upgrade existing PC > 5 to Pro or Enterprise

Commercial upgrading from Windows XP or Windows 7

Consumer/EnthusiastDo it yourselfRun a local VM

Primary OS in build your own PC, run Windows in a local VM, or run Windows in a second partition

• Requires a qualifying OS (professional version of Windows)

• Personal use for System Builder product

• Requires Pre-existing OS: (if Windows must be genuine)

• Not for legalization • Not for commercial use > 5

Legalization Offerings

Move from non-genuine version of Windows to genuine version of Windows

• Consumer: GGW (esd) and GGK• Commercial – VL solutions:

GGWA-SMO, GGWA-LO, GGWA-A

Windows 8 – How to Buy Summary• The easiest and most cost-

effective way to get genuine Windows on a PC is to buy it pre-installed on a new PC

Full Packaged Product (FPP)

OEM –PC Preinstall

VolumeLicensing

Windows RT Windows 8Windows 8 Pro

Windows 8Windows 8 Pro

Windows 8 Pro

Windows 8 Enterprise

Windows 8 and Windows RT editions and availability

The most cost effective way to keep PCs current with the latest version of Windows

Access to enterprise grade solutions only available through Volume Licensing

Greatest flexibility for how Windows is deployed in an organization

Key benefits of Volume Licensing

Windows offerings through Volume Licensing

Windows 8 Pro

Available only withSoftware Assurance for Windows

Windows 8 Enterprise

MicrosoftDesktop Optimization Pack (MDOP)

WindowsCompanion Subscription License (CSL)

Windows VDA

WindowsIntune

Windows 8 Pro in Volume Licensing

More Productive

More Connected

More Protected

More Control

Upgrade existing PCs running Windows 7 or XP

How to license

Windows 8 Pro in Volume Licensing is sold only as an upgrade

Requires a qualified underlying operating system license (no change)

Windows 8 Pro is available through all volume license programs

Standalone upgrade licenses are available through Open License and Select Plus

Software Assurance can be attached optionally for additional benefits

Client Hyper-V Offline Files

Remote Desktop (Host)

Mobile Broadband

BitLocker BitLocker To Go

Domain Join Group Policy

Designed for small and medium businesses

Licensing flexible workstyle scenarios

Software Assurance for Windows 8

Agenda

Step Up to Windows 8Promotion

The Windows 8 offerings

Software Assurance for Windows 8

Exclusive Access to Enterprise Offerings

New Version Rights

Windows 8 Enterprise Edition

Microsoft

Desktop

Optimization

Pack

Greatest Flexibility for how you use Windows

Virtualization

RightsWindows

To Go Rights

Roaming Use

Rights

Enterprise

Sideloading

Windows

Companion

Subscription

License

Readiness and Support

Technet

Benefits

24x7

Support

E-Learning

Training

Vouchers

Extended

Hotfix

Support

Op

tion

al S

ub

scri

pti

on

Ad

d-

On

How to LicenseAdd SA to Windows 8 Pro upgrade licenses purchased through Open or Select Plus

SA is included in Open Value, Enterprise Agreement, and Enrollment for Education Solutions

SA can be added to OEM license within 90 days of purchase through Open or Select Plus

Benefits are valid while SA coverage is active

* Eligibility for these benefits may vary depending on the Volume Licensing program and license quantity

Windows 8 Enterprise Edition

Rights are included with Software Assurance for Windows

Also included with the Windows VDA, Windows Intune, and Windows Companion Subscription License (CSL)

Enterprise edition use rights are perpetual for the licensed device even after SA coverage ends

How to License

+Includes all features found within Windows 8 Pro

Windows To Go DirectAccess BranchCache

Virtual Desktop Infrastructure AppLocker

Enterprise Sideloading

Run Windows 8 more securely on a USB stick from anywhere

On the Internet, on the corporate network, seamlessly and more securely

Users in the branch office can download documents and apps faster

Improved end-user experience

Specify what software is allowed to run on a user's PCs

Sideloading enabled for Windows 8 apps

Microsoft User Experience Virtualization (UE-V)

Change your device, keep your experience

Virtually any application, anywhere

Enable your XP apps to run on Windows 7

Restore user productivity quickly

Checkpoint your policy rollout, minimize downtime

Simplified BitLocker management

Microsoft Application Virtualization (App-V)

Microsoft Enterprise Desktop Virtualization (MED-V)

Microsoft Diagnostics and Recovery Toolset (DaRT)

Microsoft Advanced Group Policy Management (AGPM)

Microsoft BitLocker Administration and Monitoring (MBAM)

Virtualize Manage Restore

Microsoft Desktop Optimization Pack

Optional Add-On subscription for customers with Software Assurance for Windows

Available in all programs except for Open LicenseSubscription provides access to use all products, updates and additions

Usage ends when subscription ends

How to License

Licensing flexible workstyle scenarios

Software Assurance for Windows 8

Agenda

Step Up to Windows 8Promotion

The Windows 8 offerings

Enabling flexible workstyles through SA

Peoples expectations Work from multiple devicesWork from anywhereUse their personal devices for workGet access to apps and data from anywhere & any device

Windows To Go Run a corporate Windows 8

environment securely on a USB stick from anywhere

Unique access to Windows 8 Enterprise

Virtualize, Manage, Restore with MDOP

Work from any device with more Flexible Licensing

New

DirectAccess Always connected to corporate

networks, seamlessly and more securely

Improved

BranchCache Users in the branch office can

download documents and apps faster

Improved

Virtual Desktop Infrastructure (VDI) Improved end-user experienceAppLocker Specify what software is allowed to

run on a user's PCs

Improved

Improved

Solid business foundation in Windows 8

Pro

Enterprise Sideload W8 Apps Sideloading enabled for internal

new Windows 8 apps

New

Microsoft User Experience Virtualization (UE-V) Change your device, keep your

experience

Microsoft BitLocker Administration and Monitoring (MBAM) Simplified BitLocker management

Microsoft Application Virtualization (App-V) Virtually any application, anywhere

New

Improved

Microsoft Advanced Group Policy Management (AGPM) Checkpoint your policy rollout,

minimize downtime

Microsoft Diagnostics and Recovery Toolset (DaRT) Restore user productivity quickly

Microsoft Enterprise Desktop Virtualization (MED-V) Enable your XP apps on Windows 7

SA foundationUse rights, Technology,

Support

Windows To Go Use Rights

Enable BYOD Scenarios

Virtualization Rights

Companion Device Licensing

Enabling Flexible Workstyles Through SA

Built upon existing SA modelNo new licensing requirements, price increases, or reduction in use rights

Enhanced use rights for existing Windows SA and VDA licenses

Introducing an optional companion subscription license for BYO scenarios

Key points of Windows 8 flexible licensing

Expanded roaming rights for SA

Through enhancements in Roaming Rights with the inclusion of Windows To Go, employees can now work at home or on the road by accessing their full corporate desktop in a new way

Key point

Scenario: work from home or on the road

SA for Windows 8Primary

UserCorporate VDI OR Windows To Go

Access

SA for Windows License

Roaming Rights Through SA for

Windows

Work PC Home PC

Pre-Windows 8

SA for Windows License

Roaming Rights Through SA for

Windows

Work PC

PrimaryUser Corporate VDI Access

Home PC

SA for Windows 8

Windows Companion Subscription License (CSL)add-on for four devices

Windows SA

License

CompanionDevices

PrimaryDevice

PrimaryUser

Windows CSL: Licensing Companion Devices

The Windows CSL provides employees whose primary device is licensed with SA the rights to access a corporate desktop either through a VDI or WTG on up to four personally owned devices.

The CSL covers multiple devices making it a simpler and more cost effective option as opposed to separately licensing each device for Bring Your Own Device (BYOD) scenarios.

Key points

Scenario: Bring Your Own Companion Devices

Pre-Windows 8

CompanionDevices

WindowsVDA License

Windows SA

License

WindowsVDA License

PrimaryDevice

PrimaryUser

Avail 10/1Select Plus,

EA, EES

Licensing flexible workstyle scenarios

Software Assurance for Windows 8

Agenda

Step Up to Windows 8Promotion

The Windows 8 offerings

Upgrade new PCs to Windows 8 Enterprise by attaching SA only

Upgrade existing PCs to Windows 8 Pro at a 15% discount (upgrade only)

Upgrade existing PCs to Windows 8 Enterprise at a 40% discount (upgrade + SA)

Step up to Windows 8 Promotion Terms and conditions

Discount: 40% on Open Value / Open License: Upgrade + SA

15% on Open License: Upgrade Only

Duration: Nov 1, 2012 – Jan 31, 2013

Availability: All market segments; promo SKUs will be on

price list

License Cap: Maximum of 100 licenses per customer

Requirements: Qualified underlying OS (Windows 7

Professional, etc.)

Never a better time to sell Software Assurance

Opportunity

SA

Valu

e

Increased value of SA• New Enterprise Edition features• MDOP Updates and New capabilities• Greater value through increased

flexibility

Expanded opportunity• Device proliferation• BYO scenarios

Consumerization of IT

Step Up to Windows 8 Promo• 40% discount for upgrade + SA in

Open License & Open Value for up to 100

• Nov 1, 2012 – Jan 31, 2013

Next steps & resources

Get ready

Download windows 8 and start using it Find additional training on the Partner Learning Center (PLC)

Windows 8 and Windows RT Volume Licensing Guide

 Use the presentations and resources from the Partner Marketing Center (PMC) in your customer engagements Visit the Windows 8 Partner site to stay up to date on the latest information: http://partner.microsoft.com/windows8

Windows 8 Downgrade Rights

OEM downgrade rights apply to Windows 8 Pro and allows for downgrades up to two prior versions (N-2)SA through VL provides the most flexibility, allowing downgrades to prior versions of Enterprise Edition

Downgrade rights are only available for licenses obtained through OEM or VL and do not apply to FPP

Version Downgrading to

OEM Preinstall Volume Licensing

Windows 8 ProWindows 8 Pro upgrade

without Software Assurance

Windows 8 Enterprise with Software

Assurance

Windows 7 / Vista Enterprise

Window 7 Professional

Windows Vista Business

Windows XP Pro

Windows 2000 Professional

Windows 95 / 98 / NT

Qualifying Operating Systems