win 8 idea book lifestyle
TRANSCRIPT
HOW TO CREATE GREAT EXPERIENCES FOR YOUR USERS
Lifestyle Apps for Windows 8
HOW TO CREATE GREAT EXPERIENCES FOR YOUR USERS
Windows 8 Principles & Opportunities
Windows 8 was designed to be a great app platform for your business
This book will give you some ideas on how to take full advantage of the platform
Unprecedented user reach &
engagement across a wide variety of
different devices
Windows 8 makes it easy for your app
to scale across desktops, laptops,
tablets, All-in-ones and more.
CREATING GREAT EXPERIENCES FOR YOUR USERS
Your App On Windows 8
THE METRO DESIGN LANGUAGE SPANS ALL MICROSOFT CONSUMER EXPERIENCES
Metro: Microsoft’s Design Language
Fast & Fluid / Authentically Digital / Content Before Chrome / Pride in Craftsmanship
YOUR CONTENT IN NEW AND BEAUTIFUL WAYS
Metro: Content Before Chrome
Completely immerse users in your app using captivating high quality content.
Users will expect commands to be off screen only swiping in when they need them.
Windows 8 provides
opportunities for your
brand to shine
Where to incorporate
your brand:
• Live Tiles (primary &
secondary)
• Splash Screen
• Toast notifications
• App Header (left or
right)
• Store Listing
THE QUALITY OF YOUR BRAND IS CENTER STAGE
Your Brand Shines in Windows 8
• Use interesting and
relevant advertising
• Use the Trial option to
introduce your app and
then upgrade to paid
version
• Develop in-app
purchases to offer
premium experiences
• Manage your own
commerce platform for
100% of revenue
THERE ARE MANY WAYS TO MONETIZE YOUR APP IN THE WINDOWS STORE BEYOND KEEPING UP TO 80% OF REVENUE
Key Monetization Opportunities for Developers
PRESENTING KEY IDEAS, FEATURES, AND USE CASES
Ideas for Lifestyle Apps
• At-a-glance information delivery in a natural, attractive format
• Draw the user back into the app with a single tap with fresh, tailored content via Live Tiles
• Send tile updates even when your app isn’t running
• Secondary tiles provide an entry point into a specific experience within your app
• Represent your content best with a variety of tile templates
Brand Centric App Tile
Secondary Tiles • deep link into your app after pinning
Live Tile •Alive with information
DEEPEN ENGAGEMENT & INCREASE REPEAT-USE
Live Tiles: Ambient Engagement
WINDOWS 8 ENABLES A WEB OF APPS THAT INTERACT SEAMLESSLY WITH EACH OTHER
Contracts
Search
Share
Devices
Settings
DRIVE USER ENGAGEMENT FROM ANY APP BY ADDING THE SEARCH TARGET FEATURE
Search
A FAMILIAR AND NATURAL WAY TO SHARE CONTENT BETWEEN TWO APPS
Share
Drive user acquisition to
accompanying website by using
the share contract to post
content to a user’s social apps.
Enable users to easily share
content with their friends,
family, & colleagues.
Semantic Zoom GET A DIFFERENT VIEW OF YOUR DATA
Semantic Zoom allows a user to
get a different view of your
data, making it easier to
understand and navigate.
It is now easier to navigate
between different categories.
Visually show how different
news stories vary by various
meta data, including popularity,
social interactivity, age etc.
GET A DIFFERENT VIEW OF YOUR DATA
Semantic Zoom
Semantic Zoom allows a user to
get a different view of your
data, making it easier to
understand and navigate.
It is now easier to navigate
between different categories.
Visually show how different
news stories vary by various
meta data, including popularity,
social interactivity, age etc.
MULTI-TASK ON ANY WINDOWS 8 DEVICE, INCLUDING TABLETS
Snap View
Keep your app top of mind by
snapping apps to the sides of
the screen. Your app responds
to the available screen real
estate to show content in the
most optimal way.
MULTI-TASK ON ANY WINDOWS 8 DEVICE, INCLUDING TABLETS
Snap View
SHOWCASING POTENTIAL USE CASES
Additional Ideas for Publications
GIVE USERS THE EXPERIENCE THEY EXPECT ACROSS ALL THEIR WINDOWS 8 DEVISES
Roam App Settings & Purchases
DRIVING ENGAGEMENT BOTH INSIDE AND OUTSIDE OF YOUR APP
Toast Notifications
Toast is transient and should
contain relevant, time-sensitive
information. Each toast provides
a deep link into your app giving
the user incentive to return and
continue their experience.
EXTEND YOUR EXPERIENCE BEYOND WINDOWS 8 AND PUSH YOUR CONTENT TO DEVICES ON YOUR LOCAL NETWORK
Devices
WIRELESS PRINTING THAT “JUST WORKS”
Your app can take advantage of
the rich Windows 8 ecosystem
of devices and peripherals.
A FAMILIAR AND CONSISTENT WAY TO MODIFY AN APP’S SETTINGS
Settings
Manage subscription payments
Configure social network
integration
Configure favorite categories
Add your privacy policy and
terms of use
Drive engagement with your
app by exposing content with
App to App picking.
SHARING CONTENT BETWEEN APPS SEAMLESSLY AND CONSISTENTLY
App to App Picking
Beyond the Tablet YOUR EXPERIENCE ACROSS A RANGE OF DEVICES
YOUR APP INTERACTING WITH THE REAL WORLD
Location Template Instructions
Agency Instructions:
1. Design a view based on the cool scenario list
Microsoft Instructions:
1. Customize the cool scenarios list
2. Customize the opening statement for your store
category
SKYDRIVE, FREE PERSONAL CLOUD STORAGE FROM MICROSOFT
Cloud Power Your App with SkyDrive
HELP YOUR USERS STAY SIGNED IN TO YOUR APP EVERYWHERE
Single Sign On
THAT’S ALL FOLKS
Fin.
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of
Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
We hope you’ve found these ideas useful.
To get technical guidance on how to build the features you’ve seen in this book, head
to dev.windows.com and look for the “store category technical how-to guides”.
Happy Building!