wim pappaert - tech startup day 2015
TRANSCRIPT
Why do companies export?
Seek growth via market diversification
Earn higher profits from lucrative foreign markets
Better serve existing customers who have located abroad
Gain economies of scale in production and marketing
Amortize the costs of product development and marketing across many markets
Obtain new product ideas from foreign settings
Confront competitors more effectively in competitors’ home markets
Born Global?
“business organisations that, from
inception, seek to derive significant
competitive advantage from the use of
resources and the sale of outputs in
multiple countries”
Source: Oviatt & McDougall, 1994
Born Global Firms
Highly active in international markets from or near founding
Characterized by limited financial and tangible resources
Found across most industries
Managers have a strong international outlook and international entrepreneurial orientation
Often emphasize differentiation strategy
Often emphasize superior product quality
Leverage advanced communications and information technologies
Typically use external, independent intermediaries for distribution in foreign market
Facilitating factors
Globalization of markets
Advances in communications and information technologies
Advances in production technologies
Global niche markets
Global networks
Local industry globalityInternal analysis
External analysis
Choice of export marketMarket analysis
SWOT
Market approach
TargetingPositioningMarketing mix
Risk management
Financial planning
Action plan
Top export countries
Company
Sector
Macro
economic
Hightech companies are important
Are imbedded in networks of organizations that strenghten each others innovative power
Put our knowledge economy internationally in the picture
Create work and future for our highly skilled people
Strenghten the competitiveness of our region
Shapen and safeguard the future of our economy
Support
Quote: Carl Dujardin, CEO Xsysys, 2010
“Nowadays it’s no longer possible - as we did earlier - to learn offshore competencies by doing. The error margin is too low, the business world is too complex and competition too big. Starters need to realise very well what are their own strengths. For the competencies and knowledge they are lacking, they need to attract experienced partners. This should not prevent them afterwards – once they have built up the knowledge and faith – to stand on one’s own again.“
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Wim Pappaert@Wim_PappaertFlandersinvestmentandtrade.be