will the collaborative economy create meaningful and purposeful organizations?
TRANSCRIPT
Cristóbal Gracia @CristobGracia cristobalgracia.com
Will the collaborative economy create meaningful and purposeful organizations?
Chris Anderson Ex-editor Wired Magazine and “The Long Tail” author.
« The past decade was about finding new collaboration and innovation models on the web. !The next decade will be about applying them to the real world. »
We have learnt online
We are experimenting offline
The Collaborative Economy practices and business models based on trust systems and communities that are transforming the way we live, work and create value.
LEARNINGp2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCESWARM
participatory organizations participatory government blockchain / DAO
local food systems
COLLABORATIVE ECONOMY FRAMEWORK V0.1
Collaborative Economy
CONSUMPTION
redistribution product-service on-demand services
Have you ever tried this services?
Worldwide accommodation network
Positive local economic impact
On the other side…
80€20€20€
20€20€
Clear value proposition
19 c
ount
ries
New transportation network✓ 20+M members ✓ 3+M passengers / month
Business model attractive to sellers
✓ 7+ M downloads ✓ 20 M €/month transactions
Mobile second hand market
Key elements of the collaborative economy innovation
Unlocking idle assets
Scaling faster than never before
(access) (ownership)
Trust between strangers
I need I have
Trust
Supply / Demand
Internet
Internet is the tool
31
Stranger on the street
TRUST LEVELS
4.2
2.2
3.6
3.5
3.8
4.7
Degree of trust given
*From 0 (“do not trust”) a 5 (“trust a lot”)
Neighbour
Facebook contact
Colleagues
Family and friends
D.R.E.A.M.S profile
Empowered citizens
Work
Buy
Make Use
Share
Supply
Crowd fund
WorkBuy
Traditional roles
New roles
New collaborative citizens
Users demonstrations pro-sharing
Are the collaborative economy initiatives having a positive impact in your life?
How companies adopt the collaborative economy models
Ignore it (and expect it to go away)
Lobby fights
Sponsoring
Invest or purchase
Build their own service
Will the collaborative economy models disrupt your company/industry?
The collaborative economy aims for more open and distributed organizations
Exponential growth
Organizations from the open and collaborative economy are able to perform […] in a more economic, more transparent and more efficient
@JaviCreus!@Pentagrowth
Global revenue from sharing economy
companies like Uber and Airbnb will grow from $15 billion annually today to
$335 billion in 2025.
“The sharing economy is getting very big and very fast” (PWC)
Funding until March 2015
Discrepant voices
Lisa Gansky
”Collaborative Economy companies need to start sharing more value with the people who make them valuable”
Purposeful organizations
New cooperatives?
Distributed networks?
technology
people
business*
technology disruption
business innovation
humankind evolution
Humanize technology and business
“ We are becoming aware that the major questions regarding technology are not technical but human questions. “
Peter Drucker Technology and Society in the Twentieth Century, 1967.
Are we ready (as humans) to create more purposeful and meaningful organizations?
• Are the collaborative economy initiatives having a positive impact in your life?
!
• Will the collaborative models disrupt your company / industry?
!
• Are we ready (as humans) to create more purposeful and meaningful organizations?
Questions
Cristóbal Gracia @CristobGracia cristobalgracia.com
Thank you.