will mobile kill the radio store

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Will mobile kill the radio store? @hajak [email protected] Radiodays Europe 2011 Hampus Jakobsson

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Presentation for Radiodays EUROPE.

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Page 1: Will mobile kill the radio store

Will mobile kill the radio store?

@hajak [email protected]

Radiodays Europe 2011

Hampus Jakobsson

Page 2: Will mobile kill the radio store

76%

24%

Rate of worlds population with mobile phones

Page 3: Will mobile kill the radio store

Units sold 2010

1.4 billion350 million

Page 4: Will mobile kill the radio store

mobile is BIG

I mean

Page 5: Will mobile kill the radio store

Average time till reported lost

1560 mins 68 mins

Page 6: Will mobile kill the radio store

Units in use

4.6 billion2.25 billion

Page 7: Will mobile kill the radio store

mobile is PERSONAL

and

Page 8: Will mobile kill the radio store

What about music?

Page 9: Will mobile kill the radio store

75%

25%

Rate of Europe’s population over 13 listening to music on

mobile phones

Page 10: Will mobile kill the radio store

75%25%

57%43%

And worst of all - more than twice as many take pictures!

Rate of Europe’s population over 13 taking picture with

mobile phones

Page 11: Will mobile kill the radio store

Why are not more listening to music?

Page 12: Will mobile kill the radio store

Possible reason #1:

Too hard to access or use

Page 13: Will mobile kill the radio store

The “Apple lesson”

Ease of use > Features

>

Page 14: Will mobile kill the radio store

The “Amazon lesson”

Number of clicks count

How much did Amazon make more in a year by removing one

button in the purchase flow?Q:A: $300 million

(an increase of 45%)

Page 15: Will mobile kill the radio store

in snippets?searchable?

linkable?discoverable?

Could radio be more

Page 16: Will mobile kill the radio store

Possible reason #2:

Not engaging enough

Page 17: Will mobile kill the radio store

What is enagaging?

200 million mins / day

Page 18: Will mobile kill the radio store

Just for comparision

600 million mins in total

Page 19: Will mobile kill the radio store

social?easy to share?something you

could “master”?

Could radio be more

Page 20: Will mobile kill the radio store

How do we turn radio into Angry

Birds or YouTube?@hajak

[email protected]/hajak