Because People Judge Your BusinessBy Your Website...

You Should KnowWhy Your Website Sucks

So You Can Fix It

7 Essential Elements of an Effective Website

1.Purpose2.Visual Appeal3.Easy Navigation Path4.Great Content5.Landing Page6.Complete-ness7.Maintenance / Management

Purpose    

• What do you want your website to do for you?

Purpose    

• What do you want your website to do for you?• What should your website do for your audience?

Visual Appeal

The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:

Visual Appeal

The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:• clean

Visual Appeal

The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:• clean• relevant

Visual Appeal

The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:• clean• relevant• appropriate

Visual Appeal

The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:• clean• relevant• appropriate• friendly (not intimidating.)

Easy Navigation Path

Know where you want visitors to go next.

Easy Navigation Path

Know where you want visitors to go next. Lay down strategically placed calls to action, offering guidance to steer visitors in an easy to follow path.

Great Content

Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed.

Great Content

Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed. Fresh, useful content builds rapport & credibility, secures customer loyalty, and helps the SEO (search engine optimization) of your website. 

Quality Landing Page

Typically the home page, this first impression gives an overview of what your website is all about. It's up to the landing page to "hook" traffic and send them along a path to fulfill the Purpose of your website.

"Completeness"

Never leave a visitor asking questions!  

"Completeness"

Never leave a visitor asking questions!  If you don't offer the information that potential customers want or need, they are much more likely to choose a competitor who does offer this information.

Maintenance / Management

The worst thing you can do with a website is to do nothing.

Maintenance / Management

The worst thing you can do with a website is to do nothing. Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.)

Maintenance / Management

The worst thing you can do with a website is to do nothing. Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.) Understand what this data means, and use this information to adjust accordingly! 

For more FREE Tips about managing an effective presence on the web for your business or organization, please visit:

CustomCopySolutions.com