Why Your Business Needs Inbound

Marketing1O COLD HARD FACTS YOUR CANNOT

IGNORE

What it Inbound Marketing

Inbound marketing is all about attracting your ideal buyers to your site or landing page using a number of methods with the goal of converting them and nurturing them into delighted customers.

Unlike traditional or “outbound” marketing, inbound places the focus on attracting buyers instead of interrupting them with un wanted advertising.

The Power of The BLOG

B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t (Hubspot)

If your not blogging for your business, you should. Blogging is a great way to connect with your visitors and offer them some of your expert advise. Plus the only thing is costs is your time!

Get more blogging fact here.

Seriously, You Need to Blog

79% of companies that have a blog report a positive ROI for inbound marketing (Hubspot)

If you could increase your ROI by simply adding a blog to your site and updating its content consistenly why wouldn’t you? Seems like a no brainer to me.

The Right Place at the Right Time.

93% of buying cycles start with an online search, which is why SEO is vitally important for businesses looking to get found online. If you don’t rank well in search, it’s hard for people to find you. (Marketo)

Ranking isn’t everything, but it is essential. In order to get the traffic, you have to first be found.

Land the Plane

Companies see a 55% increase in leads when increasing the number of web-based landing pages from 10 to 15. (Hubspot)

Not using landing pages to capture information? These are not only good marketing tools but also give your sales team powerful information about your prospective buyers.

Your Leads Need Nurturing

Companies that use marketing automation to nurture prospects experience a 451% increase in qualified leads (Salesforce)

Keeping track of prospects and where they are in the buyers journey can be extremely difficult on your own. Thankful there’s software for that!

It’s Never to Late to Start

84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015. (Gleanster)

If you haven’t yet started, today is the best day to try something new. Your competition may already be ahead of you.

Where is Your $ going?

Inbound marketing costs 62% less per lead than traditional outbound marketing. (Hubspot)

With this stat it amazes me that businesses still trust outbound marketing. It’s time for you to think different.

Get a free Inbound Marketing consultation today!

See what I did there

Don’t Get Ignored

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. (cmo.com)

We have become immune to advertising. Inform, build trust then close the deal.

Quality or Quantity?

Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages (Smart Bug Media)

The answer: BOTH

To Grow or Not to Grow?

77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (cmo.com)

The goal is not only to grow, but to grow the right way. Inbound helps you attract the right customers at the right time.

Inbound is Hard to Ignore

Looking at these facts it’s hard to ignore the power of Inbound Marketing. People are looking for your solutions to their problems, the question is can they find you?

To learn more about Inbound Marketing and how it can impact your business check out our blog here. It’s full of practical information to help you take your business to a whole new level!

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