why you should join akosha's marketing team
TRANSCRIPT
Why join Akosha’s Marketing team?
We resolve consumer complaints using technology.
Our vision is to become India’s largest, most credible and effective customer platform to help
customers and brands in resolving complaints.
What do we do?
Solid background
Team
110+Founding team
from IIT Bombay,
NLS Bangalore,
ETH Zurich
Backed by
Top-tier global venture
capital firm which backed
companies like Google,
Apple, Whatsapp.
Founded in
20095+ years of
understanding of
consumer issues
Click on the
logo to view
media
Akosha in numbers - Client base
Complaints
486000Have been filed on
our platform
www.akosha.com
Resolution rate
61%Of the genuine complaints
filed with us have been
resolved.
Clients
22+Corporates across
sectors like mobiles,
consumer appliances,
internet.
Customer Testimonials
20000+Happy customers have
given us notes of
appreciation.
Why is a marketing role in Akosha challenging?
• We are fundamentally a new concept. Communicating to users will be a challenge
• You have to focus on both B2B and B2C aspects of marketing
• You will be involved in product marketing and product design
• Work in green field areas like mobile app marketing & engagement
• We are inclined towards creativity yet metrics driven
• There will be a lot of constraints – a good test of your creativity.
5 things to read/learn before your interview
• Look at a Google Trends graph for the keyword "Sachin
Tendulkar" v. "Katrina Kaif" and try to understand what exactly it
means.
• What are "personas" in marketing speak?
• What does "growth hacking" mean and what are some stellar
examples of the same?
• What is the underlying philosophy of doing SEO as per what
Google recommends?
• What are the different keyword match types in Google SEM?
…or just dancing. “47 weight kudi da!”…
Akosha Team: When they are having fun…
…they are pursuing the finer arts.
Enhancing their creativity.…
…or practicing Jujitsu.
Growth Ninja, you see…
- We are a startup. So we work on Saturdays (reserved for brainstorming sessions). Second
Saturdays are off though.
- We are a startup. So we work too hard.
- We are a startup. So our office is not very fancy.
- We are a startup. So your friends will say, “Maine inka naam nahi suna”.
- We are a startup. So your parents will keep dissuading you from joining.
- We are a startup. So your neighbours will think – “Deloitte mein job nahi lagi hogi”.
The downsides (because everything has some)
