AGENDA

• Internet Business Objectives

• Why do Websites Fail

• Website Design & Marketing

Internet Business Objectives• What are your Internet Business

Objectives?– Lead Generation or Ecommerce

– Corporate Image and Brand Awareness

– Product Education

– Customer Service

– Cost Control

– Human Resources

Why Websites Fail

• 85% of all website fail primarily because of three reasons:

1. Poor Internet Marketing Design & Strategy

2. Not user friendly or professional looking

3. Ineffective in driving users to your most wanted response

Internet Marketing Strategy

• The criteria for success:

– Must be cost effective in driving qualified traffic to your website:

• Email Marketing

• Search Engine Marketing

– Pay-Per-Click Marketing

– Search Engine Optimization

Email Marketing

• Can be the most powerful marketing tool available when used correctly

– Key Advantages:

• It’s Inexpensive

• It’s Targeted

• Results are Immediate

• Easy to Implement, Operate, Monitor and Measure

Keyword Research

• Google Monthly Keyword Search Volume

– Target Market Volume

• [bakery boxes wholesale] 720

• [bakery boxes] 8,100

• [cake boxes] 12,100

• [cake containers] 1,600

• [chinese take out boxes] 5,400

• [wholesale cake boxes] 1,900

Search Engine Marketing• Google Search Query Results

Search Engine Marketing• Searching Engine Pay-Per-Click Report

Search Engine Marketing• Searching Engine Organic Ranking Report