1886 A.D.

$68 Billion Started by

Dr. John S.

Pemberton. Brand Value

$68 Billion

Brand Value

$68 Billion

Brand Value

$30 Billion

Annual Sales

$68 Billion

Brand Value

$30 Billion

Annual Sales

$68 Billion

Brand Value

1

Its campaign during World war-2, in which Coca-Cola gave away bottles of Coke for 5 cents each to every man in uniform. The strategy helped the company to reach more people world-wide as Well as connected people in time of turmoil.

2

Commercials depict Coke as a universally Connecting factor amongst the people of the world. May it be the ‘hilltop’ featuring the song ‘I’d like to buy the world a Coke’ or Taste the Felling featuring ‘Avicii’

3

The ‘Open Happiness’ campaign positioned Coke as a bottle full of happiness.

3

The ‘Taste the Feeling’ campaign projected the experience of drinking Coke as an Euphoric ‘feeling’

4 Expressing commitment to Community and Visibility

4

Wooing the music loving community with one of its kind musical collaborative series ‘Coke Studio’

4 Continuously sponsoring events like ‘American Idol’ for brand visibility.

5 Enhances Community involvement’

5 Enhances Brand Visibility

$68 Billion

Brand Value

$68 Billion

Brand Value

$68 Billion

Brand Value

$68 Billion

Brand Value

$68 Billion

Brand Value

$68 Billion

Brand Value