Why we absolutely love Coca-Cola!

Download Why we absolutely love Coca-Cola!

Post on 08-Apr-2017

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  • 1886 A.D.

    $68 Billion Started by

    Dr. John S.

    Pemberton. Brand Value

  • $68 Billion

    Brand Value

    $68 Billion

    Brand Value

    $30 Billion

    Annual Sales

  • $68 Billion

    Brand Value

    $30 Billion

    Annual Sales

  • $68 Billion

    Brand Value

  • 1

    Its campaign during World war-2, in which Coca-Cola gave away bottles of Coke for 5 cents each to every man in uniform. The strategy helped the company to reach more people world-wide as Well as connected people in time of turmoil.

  • 2

    Commercials depict Coke as a universally Connecting factor amongst the people of the world. May it be the hilltop featuring the song Id like to buy the world a Coke or Taste the Felling featuring Avicii

  • 3

    The Open Happiness campaign positioned Coke as a bottle full of happiness.

  • 3

    The Taste the Feeling campaign projected the experience of drinking Coke as an Euphoric feeling

  • 4 Expressing commitment to Community and Visibility

  • 4

    Wooing the music loving community with one of its kind musical collaborative series Coke Studio

  • 4 Continuously sponsoring events like American Idol for brand visibility.

  • 5 Enhances Community involvement

  • 5 Enhances Brand Visibility

  • $68 Billion

    Brand Value

  • $68 Billion

    Brand Value

  • $68 Billion

    Brand Value

  • $68 Billion

    Brand Value

  • $68 Billion

    Brand Value

  • $68 Billion

    Brand Value

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