why use facebook ads ?

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@alimirza2k www.iSocialYou.com Facebook Ads 1 – Why Use FB Ads 2 – Homework before creating an Ad 3 - How to create an Ad

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You will learn following in this presentation (1) Why should we use Facebook ads ? (2) What do we need to know before creating your first Facebook ad ? (3) How to create your first Facebook ad

TRANSCRIPT

Page 1: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Facebook Ads1 – Why Use FB Ads2 – Homework before creating an Ad3 - How to create an Ad

Page 2: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Why Use Facebook Ads ?

Facebook Says •~1Billion Users •~1million advertiser•Precise Targeting

Reality •Low organic reach (<15%)•Facebook’s revenue stream

Page 3: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Why Use Facebook Ads ?TV vs Facebook

So you can reach MORE of RIGHT type of fans using Facebook (i.e. ideal Customers)

Page 4: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Homework Before FB Ads?Answer these 3 questions

1 – What do you want from the FB Adse.g. - (Increase LIKES on business page i.e. Brand Awareness)

2 – Who do you want to target ? e.g. – (18 – 40 yr old MEN in Dallas)

3 - What INTERESTS your customer might have ?e.g.Pizza Shop : Food, Pizza, Fast Food, Furniture Store: Furniture, Home Decor, Home ImprovementThe Grove: Freelancers, Bloggers, Small Medium Business

Page 5: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

From Home click on “Ads Manager”OR https://www.facebook.com/ads/manage

Click on “Create an Ad”

STEP BY STEP PROCESS

Select the “type” of Ad

Page 6: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Select your business page

STEP BY STEP PROCESS

Page 7: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Select Images For Your Ad-Less or No text ( < 20% )-Eye catching

STEP BY STEP PROCESS

Page 8: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Edit Text & Links-Use good Call To Action -Give them a Reason

STEP BY STEP PROCESS

Page 9: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Create your audience

STEP BY STEP PROCESS

Page 10: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Create your audience (Don’t target existing fans)

STEP BY STEP PROCESS

Page 11: Why use Facebook ads ?

@alimirza2k www.iSocialYou.com

Set Campaign Name & Bidding

STEP BY STEP PROCESS