why use facebook ads ?
DESCRIPTION
You will learn following in this presentation (1) Why should we use Facebook ads ? (2) What do we need to know before creating your first Facebook ad ? (3) How to create your first Facebook adTRANSCRIPT
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Facebook Ads1 – Why Use FB Ads2 – Homework before creating an Ad3 - How to create an Ad
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Why Use Facebook Ads ?
Facebook Says •~1Billion Users •~1million advertiser•Precise Targeting
Reality •Low organic reach (<15%)•Facebook’s revenue stream
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Why Use Facebook Ads ?TV vs Facebook
So you can reach MORE of RIGHT type of fans using Facebook (i.e. ideal Customers)
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Homework Before FB Ads?Answer these 3 questions
1 – What do you want from the FB Adse.g. - (Increase LIKES on business page i.e. Brand Awareness)
2 – Who do you want to target ? e.g. – (18 – 40 yr old MEN in Dallas)
3 - What INTERESTS your customer might have ?e.g.Pizza Shop : Food, Pizza, Fast Food, Furniture Store: Furniture, Home Decor, Home ImprovementThe Grove: Freelancers, Bloggers, Small Medium Business
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From Home click on “Ads Manager”OR https://www.facebook.com/ads/manage
Click on “Create an Ad”
STEP BY STEP PROCESS
Select the “type” of Ad
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Select your business page
STEP BY STEP PROCESS
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Select Images For Your Ad-Less or No text ( < 20% )-Eye catching
STEP BY STEP PROCESS
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Edit Text & Links-Use good Call To Action -Give them a Reason
STEP BY STEP PROCESS
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Create your audience
STEP BY STEP PROCESS
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Create your audience (Don’t target existing fans)
STEP BY STEP PROCESS
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Set Campaign Name & Bidding
STEP BY STEP PROCESS