why navigation is so important in your website
TRANSCRIPT
Why Navigation is So Important in Your Website Design
People can enter your site from a number of different pages.
• Some people make the mistake of designing their websiteentirely around the home page. However, it is important toremember that a multitude of your site’s pages may beranked simultaneously by search engines, which meansthat people will be able to access your site from pagesother than your home page. Without good navigation thatcovers the entire site, visitors could get stuck on a page andnot be able to move on to explore more of your site.
You don’t want to put your site visitors to work.
• Simply put, they don’t want to have to put in a bunch ofwork just to be able to explore your site. A bad navigationnetwork can mean multiple clicks (and guesses) to get tothe desired information. If you force your visitors to put intoo much effort when it comes to moving through your siteand finding what they want, then you will lose their interest– and you will lose them.
Your site should be well-organized.
• Again, this comes down to helping your site visitors find what theyneed, with as little effort as possible. You can’t expect people toautomatically understand how your site is organized and wherethey should click to get where they want to go. Navigation is yourway of organizing your site. For example, by making good use ofprimary navigation, secondary navigation, menus, and internallinking, you can create a user experience that is likely to keeppeople interested, and loyal, to your site.
If they can’t find it, they can’t read it.
• You put a lot of money and time into creating,aggregating, and commissioning content for your site.Simply put, if your website is not effectively designedwith navigation in mind, your visitors won’t be able tofind your content. If they can’t find it, they can’t read it. . . so what good is that content?
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