why modeling matters ?

WHY MODELING MATTERS ? BRINGING VALUE TO THE ENTERPRISE.

RUAIRI PRENDIVILLE SENIOR CONSULTANT , SYBASE (UK) JUNE I4TH, 2012, ISTANBUL

2 – Company Confidential – June 18, 2012

BUSINESS DRIVERS EFFECTING IT

• Business Agility and IT Alignment – Impact Analysis reduces time, cost and risk

– Change Management eases implementation

• Regulatory Compliance – MiFD, SOX, Basel II demand consistent

standards

– Traceability reports provide insurance

Ensure all holes are found/covered

Reduces impact of an audit

• Foundation for SOA – Depends on consistent integration

– Repository of Assets aligned to Process

Metadata Management Business Value


End-User

Business Analysts

IT Management

Enterprise Architects

Data Analysts

Data Designers

DBAs

Application Designers

Application Developers

BUSINESS-CENTRIC

COORDINATES ROLES & DISCIPLINES TO MAXIMIZE

BUSINESS VALUE, TIMELINESS AND AGILITY

APPLICATION/CODE-CENTRIC

DATA-CENTRIC

60% OF PROJECTS LEAD TO FAILURE OR PARTIAL SUCCESS. THE CHALLENGE IS IN ALIGNING BUSINESS & IT


Communication between people

Information

concepts

Business

Processes

Application

Physical Data

Business Users

Protocols

Data

Transform


+

WHAT IS “ENTERPRISE…”?

Organization

Business


Organization

The Architect validates the concept with the client. From these drawings, a technical diagram will be derived.

WOULD YOU BUILD A HOUSE WITHOUT A BLUEPRINT?

The Contractors will take this blueprint and optimize it based on technical

considerations – linked to the Architectural View.


ARCHITECTURE IS…

• Methodologies & Frameworks

• Metadata Management

• Governance & Standards

• Services & Resources

• IT Planning, Project and Portfolio Management

• Modeling

• etc…

Effective tooling makes Architecture Actionable!


Conceptual

Data

Model

Business

Process

Model

Object

Oriented

Model

(UML)

Physical

Data

Model

Requirements

Model

XML

Model

Data

Movements

Model

DTD

Schema

C# VB.NET

Java J2EE

PowerBuilder

REP

OSI

TOR

Y

DDL ODBC or Native

Drivers

Replication

Federation,

ETL, EII

WSBPEL 2.0

BPMN, ebXML

POWERDESIGNER VALUE PROPOSITION

Information

concepts

Business

Processes

Application

Physical Data

Business Users

Protocols

Data

Transform


METADATA IS KEY

• Business Agility and IT Alignment – Impact Analysis reduces time, cost and risk

– Change Management eases implementation

• Regulatory Compliance – MiFD, SOX, Basel II demand consistent

standards

– Traceability reports provide insurance

Ensure all holes are found/covered

Reduces impact of an audit

• Foundation for SOA – Depends on consistent integration

– Repository of Assets aligned to Process

Metadata Management Business Value


GOALS OF METADATA MANAGEMENT

• Impact Analysis

– Report On Dependencies And Downstream Dependencies

– Spans Multiple Modeling Paradigms

• Requirements Management

– Ensure Business Goals, Rules, Requirements are met

– Link change to Business with aligned IT elements

• Reporting

– Sharing information with those that take action

• Customizing

– Ensure Metadata is 100% aligned with corporate goals


MODEL DRIVEN METADATA MANAGEMENT

• Models the “face” of metadata

– Easy creation, visualization and maintenance

– User interface – used for communication to all audiences

– Graphical tools assist in define and describe

• Repository the “warehouse” of metadata

– Repository tools extend the model

– Analytics of Metadata

– Reuse of Metadata

– Control and evaluation of Metadata


Metadata Repository Architecture


GAIN USE OF METADATA

Impact Analysis

– Report On Dependencies And Downstream Dependencies

– Spans Multiple Models/Sets of Metadata (Cross-Functional Impact vs. Localized View)

Requirements Management

– Spans Multiple Models/Sets of Metadata (Cross-Functional Requirements Management vs. Localized View)

Enforce Standards and Practices

– Guaranteed Results from Standards and Practices Definitions

Enhanced Metadata Definitions

– Total Define & Describe Experience – Tailored to Your Practices


POWERDESIGNER IS LEADING…

• #1 Data Modeling/Enterprise Information Architecture Tool

– Based on Gartner information since 2004

• Consistent Double digit market leadership

– Based on Gartner DataQuest since 2006

• First & Only tool endorsed for leadership in Enterprise Architecture

– “For the first time, we are seeing a vendor willing to step up to the plate and take Enterprise Architecture into the Business Design domain as it was originally intended to be, far beyond Information Systems and Technology.” - John A. Zachman, CEO, Zachman International, Inc.

• Only modeling tool provided certification that applies towards the CDMP Certification


POWERDESIGNER DA MARKET PRESENCE

• Gartner MQ Leader • Gartner DataQuest Top Share (35%) • Open & Heterogeneous

– Supports 60+ RDBMS – Supports Java, .NET, PB

• Innovative – New releases every 9-18 months – Major New Features – Regular code refreshes (EBFs)

• Installations Range from Workgroup (3-5 users) to Enterprise (1000+)

• Continuous growth and new customer acquisitions annually

PowerDesigner is #1 in its Market


POWERDESIGNER’S ARCHITECTURE


THE VALUE OF POWERDESIGNER

Capture, Manage & Communicate

The Impact of Change in

dynamic & complex enterprises

-

Integrated, Aligned & Agile Tooling

Focused on

Modeling & Metadata Management

#1 in Enterprise Information Architecture –

Leader in Enterprise Architecture