Why LinkedIn Matters for Your Job Search

Presented by Donna Shannonwww.PersonalTouchCareerServices.com

Source: LinkedIn, 2016

Key Facts

• Launched in 2003• As of June 2016, over 433 million users world-wide, with

over 128 million in the US alone• Active in 200 countries• Estimate that 1 in 3 professionals on the planet are on

LinkedIn• 2 new users join every second

Recruitment on LinkedIn• 89% of recruiters use LinkedIn (source: LinkedIn, 2014)

• 39% of employers use social media for recruiting (source: CareerBuilder, 2016)

• HOWEVER, 90% of employers will look at the LinkedIn profile before calling a candidate for an interview

Which Network Should You Use?• 89-94% of all recruiters report having hired someone through

LinkedIn. Facebook and Twitter trailed by a wide margin, reaching only 26% and 15% respectively. (Source: Herd Wisdom)

• According to Jobvite, only 36% of job seekers are fully engaged on LinkedIn.

Jobs on LinkedIn

• Over 6.5 million jobs posted (April 2016) – and that’s just the formally posted jobs!

• 48% of recruiters use LinkedIn as their only social media outlet

• 40% of job seekers use the mobile app

• Source: Craig Smith with DMR Stats, August 2016

ACTIONS BEYOND JOB SEARCHING

What’s my purpose?• We’re only effective when we know WHY we are doing

something…– Finding a job– Connecting with hiring managers– Researching companies

Building your own presence

• LinkedIn has purposes beyond job searching– Building your network– Connecting with co-workers– Building up your reputation– Learning more about your industry

Professional development

• LinkedIn can keep you in touch and educate you at the same time:– Following companies– Following thought leaders– Reading published articles– Tracking activity in key Groups

LET’S GO!