Online Reputation Management

Why is Online Reputation Management Important to your Online Business?

Do you know what people are saying about you?

What is Online Reputation Management?

Reputation management is the influencing or control of an individual's or business's reputation.

Originally a public relations term, the advancement of internet and social media use, along with

reputation management companies, have made it primarily an issue of search results. Parts of

reputation management are often associated with ethical grey areas, such as torturing review sites,

censoring negative complaints or using SEO tactics to game the system and influence results. There are

also ethical forms of reputation management, which are frequently used, such as responding to

customer complaints, asking sites to take down incorrect information and using online feedback to

influence product development.

Why is ORM Important to your Business?

Potential customers change purchase decisions when they see

bad reviews, negative blog posts and comments which can

spread in various channels such as in search engine results and

in social media networks. These can gravely affect your brand

and your business. That’s why it’s important to have your

online reputation monitored and have these negativities

mitigated—while proactively building positive reputation.

Today's Consumers conduct extensive research on companies and products before making a purchase or decision. It is imperative that your reputation be in good standing. Here is some important information that you may find beneficial.

70% of Consumers consult reviews or rating before purchasing.

158 % of Consumers traffic to the top 10 reviews site grew on average 158 % last year.

97% of Consumers who made a purchase based on an online review found the review to be

accurate.

65 % of Consumers use internet even before making a purchase in shops.

90% of online consumers trust recommendations from people they know; 70% trust unknown

users, 27 % trust experts, 14% trust advertising, 8% trust celebrities.

75% of people don't believe that companies tell the truth in advertisements

What is the Negative Effects of a Bad Online Reputation? To put it simply, when consumers utilize peer-generated reviews, ratings, and word-of-mouth data in the decision-making process of a purchase or interaction, negative feedback will be far more influential

and credible than positive feedback.

Loss of Trust

Effects on Sales

Damaged Brand Equity

Damaged Brand Association

Bad Customer Experience

Unresolved Customer Issues

Bad Reputation

Lost Revenue

The Disadvantages of Bad Publicity

Five ways that Reputation Management can enhance your Business:

Customer satisfaction is improved by gaining feedback about the pros and cons of products and

services.

By creating opportunities to discuss and listen with consumers, you will increase positive feedback regarding your brand or product.

Boost more effective public relations by knowing who the real influencers are.

Develop creative marketing strategies for reaching out to potential clients, which will give you the chance to tailor marketing strategies to personalize the consumer experience.

Internal costs can be minimized by employing services that save money, effort and time.

10 Strategies to Improve your Online Reputation

“A great brand can take months, if not years, and millions of dollars to build. It should be the thing you

hold most precious. It can be destroyed in hours by a blogger upset with your company.” - Andy Beal

Track everything said about you online.

Build relationships - Say Thank you

Participate in relevant online communities

Give away the farm

Track what is being said.

Say you are sorry.

Put the facts online

Control the search engine results

Stay ethical in your reputation management

Listen to feedback