Why is Enterprise Social Collaboration So Necessary

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Enterprise social collaboration has now come to be recognized as an effective mode of communication for corporate employees and encompasses collaboration platforms and other tools for social networking.

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  • Why is Enterprise Social Collaboration So Necessary?

    Enterprise social collaboration has now come to be

    recognized as an effective mode of communication

    for corporate employees and encompasses

    collaboration platforms and other tools for social

    networking.

    We often hear of corporate intranet systems that

    have of late become popular in most business

    enterprises with a global outlook. With the advent of

    globalization and the subsequent increase in global

    competition, the concept of enterprise social

    collaboration is fast gaining ground. This is because

    the current business environment the world over has

    led to a situation where there is a perpetual pressure

    for constant innovation and the need for adaptation

    to ever changing conditions.

  • Enterprise Social Collaboration in fundamental terms, is a mix of processes, technologies and services that boost mutual

    collaboration in any given working environment. It uses social media primarily as also state-of-the-art communications

    technologies such as mobile, integrated voice, instant messaging/chat, video and presence that results in promotion of

    teamwork and sharing of knowledge and ideas specifically to increase the quality and quantity of eventual business

    outcomes. The vendors of this concept often resort to the use of soft metrics like enhanced teamwork that leads to more

    productivity.

    It needs to be borne in mind, however, that business benefits arising from social collaboration in an enterprise may not be

    seen in companies that resort to the laissez-faire principle of operations or simply an ad hoc policy to collaboration at the

    workplace. Collaboration by laissez-faire happens when an IT group allows its departments and employees to self-

    provision collaboration environments specific to their needs or situation. Research has shown time and again that one

    gets the best returns on their investments on ESC when a well formulated ESC plan is executed and endorsed by proper

    executive leadership.

  • A well-designed collaborative system simplifies any communication process, which otherwise tends to grow

    complex for many employees spread out in different companies due to an expanded and often remote working

    environment, fast paced business operations and rapidly growing data that is required for any technical

    assignment or project. This collaborative system will be created and implemented to ensure that its users can

    freely trade knowledge, exchange and store files, jointly modify and create new documents and mutually interact

    in a perfectly collaborative workspace. However, effective collaboration will only happen when the tools are easily

    accessible and usable regularly. In other words, its just not implementing a revolutionary technology only but also getting your employees to make effective use of it. Which is why user buy-in becomes mandatory during the

    implementation of a collaborative tool and its success will depend on how regularly an organizations employees use it.

    In sum, the concept of ESR becomes successful only when theres an organizational culture which truly encourages collaboration and inter-personal communication; it ties its collaborative policy appropriately and ties

    social media and collaboration to specific and strategic business goals.

  • Thank you