Why is Content Important in Why is Content Important in

your Business?your Business?

What is Content?What is Content?

Web content is the textual, visual or

aural content that is encountered as part

of the user experience on websites

◦ Text

◦ Images

◦ Sounds

◦ Videos

◦ Animations

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WhatWhat is Content?is Content?

Content is the lifeblood of a healthy blog

or website

Content is what makes people come to

your site, stay on your site and return to

your site

If you are able to constantly create

compelling content then you have a huge

leg up on anyone who has a static

website.

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Why Is Why Is ContentContent Important? Important?

Makes a website

stand out

◦ Google loves it

◦ Backlinks

◦ Exposure aka Viral

Opportunity

◦ Your Readers

◦ Long Tail Keywords

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Google Loves It Google Loves It

Google loves fresh content and that is a

fact

No one outside of Google knows their

exact search engine ranking algorithm

but, we can put pieces together that we

learn from our own experiences.

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Google Loves It Google Loves It

Google’s main goal is to bring their users the most relevant information when they conduct a search

Google also loves big sites - it views them as more powerful

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BacklinkingBacklinking

The best ways to

increase your

Google rankings

(and traffic for that

matter) is to get

backlinks to your

website

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BacklinkingBacklinking

If you are constantly creating content,

then you will notice you start to get

natural backlinks

If people enjoy (or even hate) your

content they will link it to their friends,

mention it on their blog, send out emails,

social bookmark it, tweet it or Facebook

it

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Exposure aka Viral OpportunityExposure aka Viral Opportunity

The better your

content, the higher

the chance to go viral

The more often you

produce content, the

better your chance to

go viral

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Your ReadersYour Readers

Don’t have people

coming to your site

3 or 4 times without

seeing any new

content. You will

lose them.

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Your ReadersYour Readers

People who come to your site and enjoy

fresh content are more likely to return

and purchase something or at least read

your offer.

They are more likely to subscribe to your

RSS and email lists as well

The best way to warm up any potential

leads is to keep your readers coming

back and engaged

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Long Tail KeywordsLong Tail Keywords

These are the type

of terms you can’t

even find info on

Google AdWords

Tool because there

aren’t enough

searches

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Long Tail KeywordsLong Tail Keywords

Every piece of content you create is

potentially a new page with a unique

page title in which you'll have the chance

to rank in Google for a long tail search

term

The power lies in creating content

constantly - because then you might find

yourself ranking for hundreds of these

terms.

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Discover the essential building blogs

of online success at

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